Company Overview
General information about the Robertet company
Robertet is a French multinational company that specializes in the creation, production, and marketing of natural flavors and fragrances. The company was founded in 1850 by François Chauvel and is headquartered in Grasse, France. Today, Robertet has a presence in more than 50 countries and operates in three main business segments: natural raw materials, perfume compositions, and food flavorings.
Robertet's main focus is on creating high-quality, natural products using sustainably sourced ingredients. The company works closely with local farmers and producers to obtain the best raw materials for their products. This dedication to sustainability has earned Robertet several certifications, including ISO 9001 and EcoVadis Gold.
The company's natural raw materials segment focuses on sourcing and producing botanical extracts, essential oils, and other natural ingredients used in the flavor and fragrance industry. Robertet's perfume compositions segment creates unique and customizable scents for use in perfumes, cosmetics, and household products. The food flavorings segment develops natural and organic flavorings for the food and beverage industry.
Robertet's products are used in a wide range of applications, including fine fragrances, personal care products, household products, food and beverages, and more. Their customers include major multinational companies as well as smaller, niche brands. The company has a strong focus on innovation and invests heavily in research and development to create new and unique products.
In addition to their main headquarters in Grasse, Robertet has several research and development centers, manufacturing facilities, and sales offices around the world. The company employs over 2,000 people globally and reported revenue of €559.3 million in 2020. Overall, Robertet is known for its commitment to natural, sustainable, and high-quality products in the flavor and fragrance industry.
What is special about the Robertet company?
1. Long History: The Robertet company was founded in 1850 in Grasse, France, making it one of the oldest fragrance and flavour companies in the world.
2. Family-Owned: The company has been family-owned since its inception and is currently managed by the 4th and 5th generations of the Robertet family.
3. Expertise in Naturals: Robertet has a strong emphasis on natural ingredients and is considered a leader in the production and extraction of essential oils, as well as expert in sustainability and sourcing of natural materials.
4. Diverse Portfolio: The company offers a wide range of products in fragrances, flavors, and ingredients for the beauty, food, and beverage industries. They also offer custom solutions and partner with clients to create unique products.
5. Vertical Integration: Robertet is one of the few companies to have complete control over every stage of the production process, from sourcing and extraction to formulation and production.
6. Global Presence: With over 45 subsidiaries and production sites across the world, Robertet has a strong international presence and can cater to a variety of markets and customers.
7. Innovation: The company has a dedicated research and development team that focuses on creating innovative products and uses technology to continuously improve their processes.
8. Sustainability: Robertet is committed to sustainable practices and works closely with local farmers and communities to promote ethical and eco-friendly sourcing of natural materials.
9. Quality Standards: The company has strict quality standards and is certified by international regulatory bodies such as ISO, ECOCERT, and IFRA.
10. Cultural Heritage: Grasse, the birthplace of the company, is known as the perfume capital of the world and has a rich history and culture in fragrance production. Robertet continues to uphold this heritage and contribute to the economy and community of Grasse.
Interesting facts about the Robertet company
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AgICAgICAg ICAgICAgIC AgICAgbG9n IGluCiAgIC AgICAgICAg ICAgICAgIC AgICAgIDwv YT4KCgogIC AgICAgICAg ICAgICAgIC AgICAgICA8 cCBzdHlsZT 0nbWFyZ2lu LXRvcDogMT VweDsgZm9u dC1zaXplOi AxM3B4OyBm b250LXdlaW dodDogYm9s ZDsgY29sb3 I6ICNkMzJm MmY7Jz4KIC AgICAgICAg ICAgICAgIC AgICAgICAg ICAgIOKaoS BJbnN0YW50 bHkgYWNjZX NzIDxpPiJU aGUgQ2hlY2 tsaXN0IFZh bHVlIEludm VzdG9yIOKA lCBBIFNtYX J0ZXIgV2F5 IHRvIFBpY2 sgU3RvY2tz IjwvaT4g4o CUIGZyZWUh CiAgICAgIC AgICAgICAg ICAgICAgIC AgIDwvcD4K CiAgICAgIC AgICAgICAg ICAgICAgIC AgIDwhLS0K ICAgICAgIC AgICAgICAg ICAgICAgIC AgPGRpdiBz dHlsZT0nbW FyZ2luLXRv cDogMTJweD sgZm9udC1z aXplOiAxM3 B4OyBjb2xv cjogIzQ0ND snPgogICAg ICAgICAgIC AgICAgICAg ICAgICAgIC AgU2lnbiB1 cCBub3cgYW 5kIGdldCBv dXIgZnJlZS BlQm9vayAK ICAgICAgIC AgICAgICAg ICAgICAgIC AgICAgIDxi PlRoZSBDaG Vja2xpc3Qg VmFsdWUgSW 52ZXN0b3Ig 4oCUIEEgU2 1hcnRlciBX YXkgdG8gUG ljayBTdG9j a3M8L2I+Ci AgICAgICAg ICAgICAgIC AgICAgICAg IDwvZGl2Pg ogICAgICAg ICAgICAgIC AgICAgICAg ICAtLT4KIC AgICAgICAg ICAgICAgIC AgICAgICAg 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SWOT analysis of the Robertet company
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CiAgICAgIC AgICAgIDxk aXYgc3R5bG U9J3dpZHRo OiAxMDAlOy BkaXNwbGF5 OiBmbGV4Oy BqdXN0aWZ5 LWNvbnRlbn Q6IGNlbnRl cjsnPgogIC AgICAgICAg ICAgICAgPG RpdiBzdHls ZT0nCiAgIC AgICAgICAg ICAgICAgIC AgZGlzcGxh eTogZmxleD sKICAgICAg ICAgICAgIC AgICAgICBh bGlnbi1pdG VtczogY2Vu dGVyOwogIC AgICAgICAg ICAgICAgIC AgIGJhY2tn cm91bmQtY2 9sb3I6ICNm MGY0Zjg7Ci AgICAgICAg ICAgICAgIC AgICAgYm9y ZGVyOiAxcH ggc29saWQg I2QxZTNmMD sKICAgICAg ICAgICAgIC AgICAgICBi b3JkZXItcm FkaXVzOiAx MHB4OwogIC AgICAgICAg ICAgICAgIC AgIHBhZGRp bmc6IDEwcH g7CiAgICAg ICAgICAgIC AgICAgICAg bWFyZ2luOi AyMHB4IDA7 CiAgICAgIC AgICAgICAg ICAgICAgZm 9udC1mYW1p bHk6ICJTZW dvZSBVSSIs IFJvYm90by wgc2Fucy1z ZXJpZjsKIC AgICAgICAg ICAgICAgIC AgICBib3gt c2hhZG93Oi AwIDJweCA2 cHggcmdiYS gwLCAwLCAw LCAwLjA1KT sKICAgICAg ICAgICAgIC AgICAgICBt YXgtd2lkdG g6IDkwMHB4 OwogICAgIC AgICAgICAg ICAgICAgIH dpZHRoOiAx MDAlOyc+Cg ogICAgICAg ICAgICAgIC AgICAgIDxp bWcgc3JjPS Jhc3NldHMv bG9nb3Mven phTDlzajhT enNqclI5a3 VFT1Uud2Vi cCIgYWx0PS JSb2JlcnRl dCIgdGl0bG 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ICAgICAgIC AgICAgICAg ICBmb250LX dlaWdodDog Ym9sZDsKIC AgICAgICAg ICAgICAgIC AgICAgICAg ICAgIG1hcm dpbi1yaWdo dDogMTBweD sKICAgICAg ICAgICAgIC AgICAgICAg ICAgICAgIH RyYW5zaXRp b246IGJhY2 tncm91bmQt Y29sb3IgMC 4zcyBlYXNl OycKICAgIC AgICAgICAg ICAgICAgIC AgICAgICAg IG9ubW91c2 VvdmVyPSd0 aGlzLnN0eW xlLmJhY2tn cm91bmRDb2 xvcj0iIzAw NTZiMyInCi AgICAgICAg ICAgICAgIC AgICAgICAg ICAgICBvbm 1vdXNlb3V0 PSd0aGlzLn N0eWxlLmJh Y2tncm91bm RDb2xvcj0i IzAwN0JGRi InPgogICAg ICAgICAgIC AgICAgICAg ICAgICAgIC AgU2lnbiB1 cCBmb3IgZn JlZQogICAg ICAgICAgIC AgICAgICAg ICAgICA8L2 E+CgogICAg ICAgICAgIC AgICAgICAg ICAgICA8c3 BhbiBzdHls ZT0nbWFyZ2 luOiAwIDhw eDsgY29sb3 I6ICM1NTU7 Jz5vcjwvc3 Bhbj4KCiAg ICAgICAgIC AgICAgICAg ICAgICAgID xhIGhyZWY9 J2luZGV4Ln BocD9wYWdl PWxvZ2luJy BzdHlsZT0n CiAgICAgIC AgICAgICAg ICAgICAgIC AgICAgICBj b2xvcjogIz AwN0JGRjsK ICAgICAgIC AgICAgICAg ICAgICAgIC AgICAgIHRl eHQtZGVjb3 JhdGlvbjog dW5kZXJsaW 5lOwogICAg ICAgICAgIC AgICAgICAg ICAgICAgIC AgZm9udC13 ZWlnaHQ6ID UwMDsnPgog ICAgICAgIC AgICAgICAg ICAgICAgIC AgICAgbG9n IGluCiAgIC AgICAgICAg ICAgICAgIC AgICAgIDwv YT4KCgogIC AgICAgICAg ICAgICAgIC AgICAgICA8 cCBzdHlsZT 0nbWFyZ2lu LXRvcDogMT VweDsgZm9u dC1zaXplOi AxM3B4OyBm b250LXdlaW dodDogYm9s ZDsgY29sb3 I6ICNkMzJm MmY7Jz4KIC AgICAgICAg ICAgICAgIC AgICAgICAg ICAgIOKaoS BJbnN0YW50 bHkgYWNjZX NzIDxpPiJU aGUgQ2hlY2 tsaXN0IFZh bHVlIEludm VzdG9yIOKA lCBBIFNtYX J0ZXIgV2F5 IHRvIFBpY2 sgU3RvY2tz IjwvaT4g4o CUIGZyZWUh CiAgICAgIC AgICAgICAg ICAgICAgIC AgIDwvcD4K CiAgICAgIC AgICAgICAg ICAgICAgIC AgIDwhLS0K ICAgICAgIC AgICAgICAg ICAgICAgIC AgPGRpdiBz dHlsZT0nbW FyZ2luLXRv cDogMTJweD sgZm9udC1z aXplOiAxM3 B4OyBjb2xv cjogIzQ0ND snPgogICAg ICAgICAgIC AgICAgICAg ICAgICAgIC AgU2lnbiB1 cCBub3cgYW 5kIGdldCBv dXIgZnJlZS BlQm9vayAK ICAgICAgIC AgICAgICAg ICAgICAgIC AgICAgIDxi PlRoZSBDaG Vja2xpc3Qg VmFsdWUgSW 52ZXN0b3Ig 4oCUIEEgU2 1hcnRlciBX YXkgdG8gUG ljayBTdG9j a3M8L2I+Ci AgICAgICAg ICAgICAgIC AgICAgICAg IDwvZGl2Pg ogICAgICAg ICAgICAgIC AgICAgICAg ICAtLT4KIC AgICAgICAg ICAgICAgIC AgICAgICAg PCEtLQogIC AgICAgICAg ICAgICAgIC AgICAgICA8 ZGl2IHN0eW xlPSdtYXJn aW4tdG9wOi AxNnB4OyBm b250LXNpem U6IDE0cHg7 IGNvbG9yOi AjNDQ0OyBm b250LWZhbW lseTogLWFw cGxlLXN5c3 RlbSwgQmxp bmtNYWNTeX N0ZW1Gb250 LCBTZWdvZS BVSSwgUm9i b3RvLCBIZW x2ZXRpY2Eg TmV1ZSwgc2 Fucy1zZXJp ZjsgbGluZS 1oZWlnaHQ6 IDEuNjsnPg ogICAgICAg ICAgICAgIC AgICAgICAg ICAgICAgSG F2ZSB5b3Ug aGVhcmQgYW JvdXQgb3Vy IHNob3J0ID xzdHJvbmcg c3R5bGU9J2 ZvbnQtd2Vp Z2h0OiA2MD A7Jz5EYWls eSBWaWRlby BOZXdzbGV0 dGVyPC9zdH Jvbmc+Pwog ICAgICAgIC AgICAgICAg ICAgICAgIC AgICAgPGEg aHJlZj0naH R0cHM6Ly93 d3cuaW5zaW dodGZ1bHZh bHVlLmNvbS 9uZXdzbGV0 dGVyLnBocC cgdGFyZ2V0 PSdfYmxhbm snIHN0eWxl PSdjb2xvcj ogIzAwN0JG RjsgdGV4dC 1kZWNvcmF0 aW9uOiBub2 5lOyBmb250 LXdlaWdodD ogNTAwOyBt YXJnaW4tbG VmdDogNnB4 Oyc+CiAgIC AgICAgICAg ICAgICAgIC AgICAgICAg ICAgICAgRm luZCBvdXQg bW9yZQogIC AgICAgICAg ICAgICAgIC AgICAgICAg ICAgPC9hPg ogICAgICAg ICAgICAgIC AgICAgICAg ICA8L2Rpdj 4KICAgICAg ICAgICAgIC AgICAgICAg ICAgLS0+Ci AgICAgICAg ICAgICAgIC AgICAgPC9k aXY+CiAgIC 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Porter's Five Forces analysis for the Robertet company
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CiAgICAgIC AgICAgIDxk aXYgc3R5bG U9J3dpZHRo OiAxMDAlOy BkaXNwbGF5 OiBmbGV4Oy BqdXN0aWZ5 LWNvbnRlbn Q6IGNlbnRl cjsnPgogIC AgICAgICAg ICAgICAgPG RpdiBzdHls ZT0nCiAgIC AgICAgICAg ICAgICAgIC AgZGlzcGxh eTogZmxleD sKICAgICAg ICAgICAgIC AgICAgICBh bGlnbi1pdG VtczogY2Vu dGVyOwogIC AgICAgICAg ICAgICAgIC AgIGJhY2tn cm91bmQtY2 9sb3I6ICNm MGY0Zjg7Ci AgICAgICAg ICAgICAgIC AgICAgYm9y ZGVyOiAxcH ggc29saWQg I2QxZTNmMD sKICAgICAg ICAgICAgIC AgICAgICBi b3JkZXItcm FkaXVzOiAx MHB4OwogIC AgICAgICAg ICAgICAgIC AgIHBhZGRp bmc6IDEwcH g7CiAgICAg ICAgICAgIC AgICAgICAg bWFyZ2luOi AyMHB4IDA7 CiAgICAgIC AgICAgICAg ICAgICAgZm 9udC1mYW1p bHk6ICJTZW dvZSBVSSIs IFJvYm90by wgc2Fucy1z ZXJpZjsKIC AgICAgICAg ICAgICAgIC AgICBib3gt c2hhZG93Oi AwIDJweCA2 cHggcmdiYS gwLCAwLCAw LCAwLjA1KT sKICAgICAg ICAgICAgIC AgICAgICBt YXgtd2lkdG g6IDkwMHB4 OwogICAgIC AgICAgICAg ICAgICAgIH dpZHRoOiAx MDAlOyc+Cg ogICAgICAg ICAgICAgIC AgICAgIDxp bWcgc3JjPS Jhc3NldHMv bG9nb3Mven phTDlzajhT enNqclI5a3 VFT1Uud2Vi cCIgYWx0PS JSb2JlcnRl dCIgdGl0bG 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What is the Robertet company's business model?
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What is the Robertet company's unique selling proposition?
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How does the Robertet company differentiate itself in the market?
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