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Overview
Imperial Brands, formerly known as Imperial Tobacco, is a multinational tobacco company headquartered in Bristol, England. The company was founded in 1901 and has a long history in the tobacco industry. It is the world's fourth-largest tobacco company, with a presence in over 160 countries. The company's primary focus is on the manufacture, marketing, and sale of cigarettes, tobacco, cigars, and other related tobacco products. It also has a small portfolio of non-tobacco brands such as electronic cigarettes and beverage brands. Imperial Brands has a diverse product range, with leading brands including Davidoff, Gauloises, John Player Special, and West. Key executives at Imperial Brands include CEO Stefan Bomhard and Non-Executive Chairman Therese Esperdy. The company employs over 30,000 people worldwide and reported net revenue of Β£20.75 billion in its most recent fiscal year. Imperial Brands has faced increasing scrutiny and challenges in recent years due to the declining popularity of traditional tobacco products, strict regulations on advertising and packaging, and shifting consumer preferences towards healthier alternatives. The company has responded by diversifying its product portfolio and pursuing smoke-free alternatives, such as its heated tobacco product, Pulze. It has also invested in sustainability initiatives and aims to achieve net-zero carbon emissions by 2050.
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