Company Overview
General information about the Clorox company
The Clorox Company is a multinational consumer goods company that specializes in cleaning and household products. It was founded in 1913 by five entrepreneurs in Oakland, California, as a chlorine bleach manufacturing company. Over the years, it has expanded its product portfolio and now offers a wide range of cleaning, disinfecting, and household products under various brand names such as Clorox, Pine-Sol, Glad, and Burt's Bees.
The company is headquartered in Oakland, California, and has operations in more than 25 countries. It has approximately 8,800 employees worldwide and reported over $6 billion in net sales in its fiscal year 2020.
Clorox is committed to sustainability and has set ambitious goals to reduce its environmental footprint and create a more sustainable future. It has also been recognized for its commitment to diversity and inclusion, earning a spot on the 2021 Diversity Best Practices Inclusion Index.
In addition to its consumer goods business, Clorox also has a portfolio of professional cleaning and disinfecting products, as well as an agricultural division that produces pest control products for farmers and food processors.
As a socially responsible company, Clorox has a long history of supporting communities and disaster relief efforts. In 2020, it launched a $100 million initiative to help communities and frontline workers respond to the COVID-19 pandemic.
In recent years, Clorox has also been recognized for its financial performance and corporate governance, with awards such as the 2021 World's Most Ethical Companies by the Ethisphere Institute and being named one of America's Most Responsible Companies by Newsweek in 2020.
What is special about the Clorox company?
1. Pioneering brand: Clorox is a household name and the leading brand in many categories such as cleaning products, bleach, and disinfectant wipes.
2. Strong brand portfolio: In addition to the Clorox brand, the company also owns several other well-known and trusted brands, including Pine-Sol, Glad, Burt's Bees, and Brita.
3. Commitment to innovation: The company has a history of introducing innovative and high-quality products to meet the changing needs of consumers.
4. Environmental sustainability: Clorox has a strong focus on sustainability and has set ambitious goals to reduce its environmental impact through initiatives such as using renewable energy sources and reducing waste and water usage.
5. Social responsibility: The company has a commitment to giving back to communities through volunteerism, charitable donations, and disaster relief efforts.
6. Strong financial performance: Clorox has a track record of consistent and strong financial performance, making it a reliable and stable company for investors.
7. Employee-focused culture: The company has a strong emphasis on employee well-being, diversity, and inclusion, resulting in high job satisfaction and retention rates.
8. Global presence: Clorox has a strong international presence, with products being sold in over 100 countries, making it a globally recognized and trusted brand.
9. Strong supply chain and distribution network: The company has established a robust supply chain and distribution network, ensuring the availability and timely delivery of products.
10. Quality and safety: Clorox products are known for their quality and effectiveness, and the company upholds high standards for product safety, resulting in a strong reputation and consumer trust.
Interesting facts about the Clorox company
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SWOT analysis of the Clorox company
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Porter's Five Forces analysis for the Clorox company
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