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Overview
Beiersdorf is a German personal care company that specializes in skincare, hair care, and wound care products. It was founded in 1882 by pharmacist Paul C. Beiersdorf under the name βBeiersdorf & Coβ. The companyβs headquarters are located in Hamburg, Germany. Beiersdorfβs most well-known brand is NIVEA, which was introduced in 1911 and is now sold in over 200 countries worldwide. Other popular brands under the Beiersdorf umbrella include Eucerin, La Prairie, and Labello. The company has a strong focus on research and development, with dedicated research centers located in Germany, China, and Japan. They continuously strive to innovate and improve their products, using state-of-the-art technology and ingredients. In addition to their commitment to producing high-quality skincare products, Beiersdorf also prioritizes sustainability and social responsibility. They have implemented sustainable practices in their production and supply chain processes and actively support various social and environmental initiatives. Beiersdorf is a publicly-traded company and is listed on the German stock exchange. As of 2021, their global revenue reached β¬7.025 billion, with over 21,500 employees worldwide. In summary, Beiersdorf is a renowned personal care company with a long history and a strong commitment to excellence, innovation, and sustainability. Their diverse range of popular brands and global presence has made them a leading player in the skincare industry.
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