Company Overview
General information about the SSE company
SSE plc is a leading energy company in the UK and Ireland. It is a publicly traded company with its headquarters in Perth, Scotland. The origins of the company can be traced back to the North of Scotland Hydro-Electric Board, which was established in 1943 to provide hydro-electric power to the Scottish Highlands. In 1998, the company was privatized and renamed Scottish and Southern Energy plc. In 2010, it became known as SSE plc.
SSE is one of the largest energy companies in the UK, with over 5 million customers and a workforce of around 11,000 employees. The company supplies electricity and gas to homes and businesses, as well as providing energy-related services such as boiler servicing and smart meter installation.
The company has a strong commitment to renewable energy and has invested heavily in renewable projects, including wind farms and hydro-electric schemes. It is also involved in energy trading, electricity transmission, and distribution. SSE is consistently ranked as one of the top performers in the annual Customer Service Institute for Excellence (CSIE) benchmarking survey for UK energy companies.
SSE is dedicated to promoting sustainable and responsible business practices, and is a member of various industry bodies and organizations, including the United Nations Global Compact and the Carbon Trust Standard. The company has also received recognition for its efforts in gender equality and diversity, winning awards such as the UK Business Award for Best Equality and Diversity Programme.
In recent years, SSE has faced criticism for its high energy prices and its role in the UK energy market, with calls for more regulated prices and increased competition. The company has also faced challenges in the transition to renewable energy, with some of its projects being criticized for their environmental impact.
Despite these challenges, SSE remains a major player in the UK energy market and continues to play a significant role in the country's transition to a low-carbon economy.
What is special about the SSE company?
SSE (formerly known as Scottish and Southern Energy) is a British multinational energy company headquartered in Perth, Scotland. Here are some factors that make SSE a unique and important company:
1. Renewable Energy Focus: SSE has a strong focus on renewable energy, investing in wind, hydro, and other renewable projects. It aims to generate 100% of its electricity from renewable sources by 2025, making it one of the leading energy companies in this space.
2. Large Energy Supplier: SSE is one of the largest energy suppliers in the UK, serving around 7.5 million homes and businesses across the country. This makes it a key player in the energy market and has a significant impact on its customers and the industry as a whole.
3. Diversified Business Portfolio: In addition to its energy supply business, SSE also has investments in electricity generation, gas production, and telecoms. This diversification helps to mitigate risk and provides a stable revenue stream for the company.
4. Strong Community Focus: SSE takes great pride in investing in the communities in which it operates. The company has established a community fund to support local projects and initiatives, as well as investing in sustainable development and job creation.
5. Commitment to Sustainability: SSE has a strong focus on sustainability and reducing its environmental impact. This includes reducing carbon emissions, promoting energy efficiency, and investing in green energy sources.
6. Strong Corporate Governance: SSE takes corporate governance seriously and has established robust policies and procedures to ensure ethical and responsible business practices. The company has also been recognized for its commitment to responsible business, including being listed in the FTSE4Good Index.
7. Commitment to Employee Development: SSE is committed to investing in its employees and providing opportunities for development and advancement within the company. It has been recognized as a top employer for several consecutive years.
Overall, SSE's focus on renewable energy, community engagement, sustainability, and ethical business practices make it a special and important company in the energy industry.
Interesting facts about the SSE company
CiAgICAgICAgICAgIDxk aXYgc3R5bGU9J3dpZHRo OiAxMDAlOyBkaXNwbGF5 OiBmbGV4OyBqdXN0aWZ5 LWNvbnRlbnQ6IGNlbnRl cjsnPgogICAgICAgICAg ICAgICAgPGRpdiBzdHls ZT0nCiAgICAgICAgICAg ICAgICAgICAgZGlzcGxh eTogZmxleDsKICAgICAg ICAgICAgICAgICAgICBh bGlnbi1pdGVtczogY2Vu dGVyOwogICAgICAgICAg ICAgICAgICAgIGJhY2tn cm91bmQtY29sb3I6ICNm MGY0Zjg7CiAgICAgICAg ICAgICAgICAgICAgYm9y ZGVyOiAxcHggc29saWQg I2QxZTNmMDsKICAgICAg ICAgICAgICAgICAgICBi b3JkZXItcmFkaXVzOiAx MHB4OwogICAgICAgICAg ICAgICAgICAgIHBhZGRp bmc6IDIwcHg7CiAgICAg ICAgICAgICAgICAgICAg bWFyZ2luOiAyMHB4IDA7 CiAgICAgICAgICAgICAg ICAgICAgZm9udC1mYW1p bHk6ICJTZWdvZSBVSSIs IFJvYm90bywgc2Fucy1z ZXJpZjsKICAgICAgICAg ICAgICAgICAgICBib3gt c2hhZG93OiAwIDJweCA2 cHggcmdiYSgwLCAwLCAw LCAwLjA1KTsKICAgICAg ICAgICAgICAgICAgICBt YXgtd2lkdGg6IDkwMHB4 OwogICAgICAgICAgICAg ICAgICAgIHdpZHRoOiAx MDAlOyc+CgogICAgICAg ICAgICAgICAgICAgIDwh LS0gWVlZOiBJbnNlcnQg eW91ciBsb2dvIGltYWdl IGhlcmUgLS0+CiAgICAg ICAgICAgICAgICAgICAg PGltZyBzcmM9ImFzc2V0 cy9sb2dvcy9tMTVVbWMy cGRiT0VGc040d2tsRC53 ZWJwIiBhbHQ9IlNTRSIg dGl0bGU9IlNTRSIgY2xh c3M9ImltZy1mbHVpZCIg aGVpZ2h0PTkwIHdpZHRo PTkwIGxvYWRpbmc9J2xh enknPgoKICAgICAgICAg ICAgICAgICAgICA8ZGl2 IHN0eWxlPSdmbGV4OiAx OyB0ZXh0LWFsaWduOiBj ZW50ZXI7IG1hcmdpbi1s ZWZ0OiA1cHg7Jz4KICAg ICAgICAgICAgICAgICAg ICAgICAgPHAgc3R5bGU9 J2ZvbnQtc2l6ZTogMjZw eDsgY29sb3I6ICMzMzM7 IG1hcmdpbi1ib3R0b206 IDE1cHg7Jz4KICAgICAg ICAgICAgICAgICAgICAg ICAgICAgIFdhbnQgdG8g cmVhZCBtb3JlIGFib3V0 IFNTRT8KICAgICAgICAg ICAgICAgICAgICAgICAg PC9wPgoKICAgICAgICAg ICAgICAgICAgICAgICAg PGEgaHJlZj0naW5kZXgu cGhwP3BhZ2U9c2lnbnVw JyBzdHlsZT0nCiAgICAg ICAgICAgICAgICAgICAg ICAgICAgICBiYWNrZ3Jv dW5kLWNvbG9yOiAjMDA3 QkZGOwogICAgICAgICAg ICAgICAgICAgICAgICAg ICAgY29sb3I6ICNmZmY7 CiAgICAgICAgICAgICAg ICAgICAgICAgICAgICBw YWRkaW5nOiAxMHB4IDIw cHg7CiAgICAgICAgICAg ICAgICAgICAgICAgICAg ICBib3JkZXItcmFkaXVz OiA1cHg7CiAgICAgICAg ICAgICAgICAgICAgICAg ICAgICB0ZXh0LWRlY29y YXRpb246IG5vbmU7CiAg ICAgICAgICAgICAgICAg ICAgICAgICAgICBmb250 LXdlaWdodDogYm9sZDsK ICAgICAgICAgICAgICAg ICAgICAgICAgICAgIG1h cmdpbi1yaWdodDogMTBw eDsKICAgICAgICAgICAg ICAgICAgICAgICAgICAg IHRyYW5zaXRpb246IGJh Y2tncm91bmQtY29sb3Ig MC4zcyBlYXNlOycKICAg ICAgICAgICAgICAgICAg ICAgICAgICAgIG9ubW91 c2VvdmVyPSd0aGlzLnN0 eWxlLmJhY2tncm91bmRD b2xvcj0iIzAwNTZiMyIK ICAgICAgICAgICAgICAg ICAgICAgICAgICAgIG9u bW91c2VvdXQ9J3RoaXMu c3R5bGUuYmFja2dyb3Vu ZENvbG9yPSIjMDA3QkZG Ij4KICAgICAgICAgICAg ICAgICAgICAgICAgICAg IFNpZ24gdXAgZm9yIGZy ZWUKICAgICAgICAgICAg ICAgICAgICAgICAgPC9h PgoKICAgICAgICAgICAg ICAgICAgICAgICAgPHNw YW4gc3R5bGU9J21hcmdp bjogMCA4cHg7IGNvbG9y OiAjNTU1Oyc+b3I8L3Nw YW4+CgogICAgICAgICAg ICAgICAgICAgICAgICA8 YSBocmVmPSdpbmRleC5w aHA/cGFnZT1sb2dpbicg c3R5bGU9JwogICAgICAg ICAgICAgICAgICAgICAg ICAgICAgY29sb3I6ICMw MDdCRkY7CiAgICAgICAg ICAgICAgICAgICAgICAg ICAgICB0ZXh0LWRlY29y YXRpb246IHVuZGVybGlu ZTsKICAgICAgICAgICAg ICAgICAgICAgICAgICAg IGZvbnQtd2VpZ2h0OiA1 MDA7Jz4KICAgICAgICAg ICAgICAgICAgICAgICAg ICAgIGxvZyBpbgogICAg ICAgICAgICAgICAgICAg ICAgICA8L2E+CiAgICAg ICAgICAgICAgICAgICAg PC9kaXY+CiAgICAgICAg ICAgICAgICA8L2Rpdj4K ICAgICAgICAgICAgPC9k aXY+CgogICAgICAgICAg ICA=
What is the SSE company's primary line of business?
CiAgICAgICAgICAgIDxk aXYgc3R5bGU9J3dpZHRo OiAxMDAlOyBkaXNwbGF5 OiBmbGV4OyBqdXN0aWZ5 LWNvbnRlbnQ6IGNlbnRl cjsnPgogICAgICAgICAg ICAgICAgPGRpdiBzdHls ZT0nCiAgICAgICAgICAg ICAgICAgICAgZGlzcGxh eTogZmxleDsKICAgICAg ICAgICAgICAgICAgICBh bGlnbi1pdGVtczogY2Vu dGVyOwogICAgICAgICAg ICAgICAgICAgIGJhY2tn cm91bmQtY29sb3I6ICNm MGY0Zjg7CiAgICAgICAg ICAgICAgICAgICAgYm9y ZGVyOiAxcHggc29saWQg I2QxZTNmMDsKICAgICAg ICAgICAgICAgICAgICBi b3JkZXItcmFkaXVzOiAx MHB4OwogICAgICAgICAg ICAgICAgICAgIHBhZGRp bmc6IDIwcHg7CiAgICAg ICAgICAgICAgICAgICAg bWFyZ2luOiAyMHB4IDA7 CiAgICAgICAgICAgICAg ICAgICAgZm9udC1mYW1p bHk6ICJTZWdvZSBVSSIs IFJvYm90bywgc2Fucy1z ZXJpZjsKICAgICAgICAg ICAgICAgICAgICBib3gt c2hhZG93OiAwIDJweCA2 cHggcmdiYSgwLCAwLCAw LCAwLjA1KTsKICAgICAg ICAgICAgICAgICAgICBt YXgtd2lkdGg6IDkwMHB4 OwogICAgICAgICAgICAg ICAgICAgIHdpZHRoOiAx MDAlOyc+CgogICAgICAg ICAgICAgICAgICAgIDwh LS0gWVlZOiBJbnNlcnQg eW91ciBsb2dvIGltYWdl IGhlcmUgLS0+CiAgICAg ICAgICAgICAgICAgICAg PGltZyBzcmM9ImFzc2V0 cy9sb2dvcy9tMTVVbWMy cGRiT0VGc040d2tsRC53 ZWJwIiBhbHQ9IlNTRSIg dGl0bGU9IlNTRSIgY2xh c3M9ImltZy1mbHVpZCIg aGVpZ2h0PTkwIHdpZHRo PTkwIGxvYWRpbmc9J2xh enknPgoKICAgICAgICAg ICAgICAgICAgICA8ZGl2 IHN0eWxlPSdmbGV4OiAx OyB0ZXh0LWFsaWduOiBj ZW50ZXI7IG1hcmdpbi1s ZWZ0OiA1cHg7Jz4KICAg ICAgICAgICAgICAgICAg ICAgICAgPHAgc3R5bGU9 J2ZvbnQtc2l6ZTogMjZw eDsgY29sb3I6ICMzMzM7 IG1hcmdpbi1ib3R0b206 IDE1cHg7Jz4KICAgICAg ICAgICAgICAgICAgICAg ICAgICAgIFdhbnQgdG8g cmVhZCBtb3JlIGFib3V0 IFNTRT8KICAgICAgICAg ICAgICAgICAgICAgICAg PC9wPgoKICAgICAgICAg ICAgICAgICAgICAgICAg PGEgaHJlZj0naW5kZXgu cGhwP3BhZ2U9c2lnbnVw JyBzdHlsZT0nCiAgICAg ICAgICAgICAgICAgICAg ICAgICAgICBiYWNrZ3Jv dW5kLWNvbG9yOiAjMDA3 QkZGOwogICAgICAgICAg ICAgICAgICAgICAgICAg ICAgY29sb3I6ICNmZmY7 CiAgICAgICAgICAgICAg ICAgICAgICAgICAgICBw YWRkaW5nOiAxMHB4IDIw cHg7CiAgICAgICAgICAg ICAgICAgICAgICAgICAg ICBib3JkZXItcmFkaXVz OiA1cHg7CiAgICAgICAg ICAgICAgICAgICAgICAg ICAgICB0ZXh0LWRlY29y YXRpb246IG5vbmU7CiAg ICAgICAgICAgICAgICAg ICAgICAgICAgICBmb250 LXdlaWdodDogYm9sZDsK ICAgICAgICAgICAgICAg ICAgICAgICAgICAgIG1h cmdpbi1yaWdodDogMTBw eDsKICAgICAgICAgICAg ICAgICAgICAgICAgICAg IHRyYW5zaXRpb246IGJh Y2tncm91bmQtY29sb3Ig MC4zcyBlYXNlOycKICAg ICAgICAgICAgICAgICAg ICAgICAgICAgIG9ubW91 c2VvdmVyPSd0aGlzLnN0 eWxlLmJhY2tncm91bmRD b2xvcj0iIzAwNTZiMyIK ICAgICAgICAgICAgICAg ICAgICAgICAgICAgIG9u bW91c2VvdXQ9J3RoaXMu c3R5bGUuYmFja2dyb3Vu ZENvbG9yPSIjMDA3QkZG Ij4KICAgICAgICAgICAg ICAgICAgICAgICAgICAg IFNpZ24gdXAgZm9yIGZy ZWUKICAgICAgICAgICAg ICAgICAgICAgICAgPC9h PgoKICAgICAgICAgICAg ICAgICAgICAgICAgPHNw YW4gc3R5bGU9J21hcmdp bjogMCA4cHg7IGNvbG9y OiAjNTU1Oyc+b3I8L3Nw YW4+CgogICAgICAgICAg ICAgICAgICAgICAgICA8 YSBocmVmPSdpbmRleC5w aHA/cGFnZT1sb2dpbicg c3R5bGU9JwogICAgICAg ICAgICAgICAgICAgICAg ICAgICAgY29sb3I6ICMw MDdCRkY7CiAgICAgICAg ICAgICAgICAgICAgICAg ICAgICB0ZXh0LWRlY29y YXRpb246IHVuZGVybGlu ZTsKICAgICAgICAgICAg ICAgICAgICAgICAgICAg IGZvbnQtd2VpZ2h0OiA1 MDA7Jz4KICAgICAgICAg ICAgICAgICAgICAgICAg ICAgIGxvZyBpbgogICAg ICAgICAgICAgICAgICAg ICAgICA8L2E+CiAgICAg ICAgICAgICAgICAgICAg PC9kaXY+CiAgICAgICAg ICAgICAgICA8L2Rpdj4K ICAgICAgICAgICAgPC9k aXY+CgogICAgICAgICAg ICA=
What is the market opportunity of the SSE company?
CiAgICAgICAgICAgIDxk aXYgc3R5bGU9J3dpZHRo OiAxMDAlOyBkaXNwbGF5 OiBmbGV4OyBqdXN0aWZ5 LWNvbnRlbnQ6IGNlbnRl cjsnPgogICAgICAgICAg ICAgICAgPGRpdiBzdHls ZT0nCiAgICAgICAgICAg ICAgICAgICAgZGlzcGxh eTogZmxleDsKICAgICAg ICAgICAgICAgICAgICBh bGlnbi1pdGVtczogY2Vu dGVyOwogICAgICAgICAg ICAgICAgICAgIGJhY2tn cm91bmQtY29sb3I6ICNm MGY0Zjg7CiAgICAgICAg ICAgICAgICAgICAgYm9y ZGVyOiAxcHggc29saWQg I2QxZTNmMDsKICAgICAg ICAgICAgICAgICAgICBi b3JkZXItcmFkaXVzOiAx MHB4OwogICAgICAgICAg ICAgICAgICAgIHBhZGRp bmc6IDIwcHg7CiAgICAg ICAgICAgICAgICAgICAg bWFyZ2luOiAyMHB4IDA7 CiAgICAgICAgICAgICAg ICAgICAgZm9udC1mYW1p bHk6ICJTZWdvZSBVSSIs IFJvYm90bywgc2Fucy1z ZXJpZjsKICAgICAgICAg ICAgICAgICAgICBib3gt c2hhZG93OiAwIDJweCA2 cHggcmdiYSgwLCAwLCAw LCAwLjA1KTsKICAgICAg ICAgICAgICAgICAgICBt YXgtd2lkdGg6IDkwMHB4 OwogICAgICAgICAgICAg ICAgICAgIHdpZHRoOiAx MDAlOyc+CgogICAgICAg ICAgICAgICAgICAgIDwh LS0gWVlZOiBJbnNlcnQg eW91ciBsb2dvIGltYWdl IGhlcmUgLS0+CiAgICAg ICAgICAgICAgICAgICAg PGltZyBzcmM9ImFzc2V0 cy9sb2dvcy9tMTVVbWMy cGRiT0VGc040d2tsRC53 ZWJwIiBhbHQ9IlNTRSIg dGl0bGU9IlNTRSIgY2xh c3M9ImltZy1mbHVpZCIg aGVpZ2h0PTkwIHdpZHRo PTkwIGxvYWRpbmc9J2xh enknPgoKICAgICAgICAg ICAgICAgICAgICA8ZGl2 IHN0eWxlPSdmbGV4OiAx OyB0ZXh0LWFsaWduOiBj ZW50ZXI7IG1hcmdpbi1s ZWZ0OiA1cHg7Jz4KICAg ICAgICAgICAgICAgICAg ICAgICAgPHAgc3R5bGU9 J2ZvbnQtc2l6ZTogMjZw eDsgY29sb3I6ICMzMzM7 IG1hcmdpbi1ib3R0b206 IDE1cHg7Jz4KICAgICAg ICAgICAgICAgICAgICAg ICAgICAgIFdhbnQgdG8g cmVhZCBtb3JlIGFib3V0 IFNTRT8KICAgICAgICAg ICAgICAgICAgICAgICAg PC9wPgoKICAgICAgICAg ICAgICAgICAgICAgICAg PGEgaHJlZj0naW5kZXgu cGhwP3BhZ2U9c2lnbnVw JyBzdHlsZT0nCiAgICAg ICAgICAgICAgICAgICAg ICAgICAgICBiYWNrZ3Jv dW5kLWNvbG9yOiAjMDA3 QkZGOwogICAgICAgICAg ICAgICAgICAgICAgICAg ICAgY29sb3I6ICNmZmY7 CiAgICAgICAgICAgICAg ICAgICAgICAgICAgICBw YWRkaW5nOiAxMHB4IDIw cHg7CiAgICAgICAgICAg ICAgICAgICAgICAgICAg ICBib3JkZXItcmFkaXVz OiA1cHg7CiAgICAgICAg ICAgICAgICAgICAgICAg ICAgICB0ZXh0LWRlY29y YXRpb246IG5vbmU7CiAg ICAgICAgICAgICAgICAg ICAgICAgICAgICBmb250 LXdlaWdodDogYm9sZDsK ICAgICAgICAgICAgICAg ICAgICAgICAgICAgIG1h cmdpbi1yaWdodDogMTBw eDsKICAgICAgICAgICAg ICAgICAgICAgICAgICAg IHRyYW5zaXRpb246IGJh Y2tncm91bmQtY29sb3Ig MC4zcyBlYXNlOycKICAg ICAgICAgICAgICAgICAg ICAgICAgICAgIG9ubW91 c2VvdmVyPSd0aGlzLnN0 eWxlLmJhY2tncm91bmRD b2xvcj0iIzAwNTZiMyIK ICAgICAgICAgICAgICAg ICAgICAgICAgICAgIG9u bW91c2VvdXQ9J3RoaXMu c3R5bGUuYmFja2dyb3Vu ZENvbG9yPSIjMDA3QkZG Ij4KICAgICAgICAgICAg ICAgICAgICAgICAgICAg IFNpZ24gdXAgZm9yIGZy ZWUKICAgICAgICAgICAg ICAgICAgICAgICAgPC9h PgoKICAgICAgICAgICAg ICAgICAgICAgICAgPHNw YW4gc3R5bGU9J21hcmdp bjogMCA4cHg7IGNvbG9y OiAjNTU1Oyc+b3I8L3Nw YW4+CgogICAgICAgICAg ICAgICAgICAgICAgICA8 YSBocmVmPSdpbmRleC5w aHA/cGFnZT1sb2dpbicg c3R5bGU9JwogICAgICAg ICAgICAgICAgICAgICAg ICAgICAgY29sb3I6ICMw MDdCRkY7CiAgICAgICAg ICAgICAgICAgICAgICAg ICAgICB0ZXh0LWRlY29y YXRpb246IHVuZGVybGlu ZTsKICAgICAgICAgICAg ICAgICAgICAgICAgICAg IGZvbnQtd2VpZ2h0OiA1 MDA7Jz4KICAgICAgICAg ICAgICAgICAgICAgICAg ICAgIGxvZyBpbgogICAg ICAgICAgICAgICAgICAg ICAgICA8L2E+CiAgICAg ICAgICAgICAgICAgICAg PC9kaXY+CiAgICAgICAg ICAgICAgICA8L2Rpdj4K ICAgICAgICAgICAgPC9k aXY+CgogICAgICAgICAg ICA=
SWOT analysis of the SSE company
CiAgICAgICAgICAgIDxk aXYgc3R5bGU9J3dpZHRo OiAxMDAlOyBkaXNwbGF5 OiBmbGV4OyBqdXN0aWZ5 LWNvbnRlbnQ6IGNlbnRl cjsnPgogICAgICAgICAg ICAgICAgPGRpdiBzdHls ZT0nCiAgICAgICAgICAg ICAgICAgICAgZGlzcGxh eTogZmxleDsKICAgICAg ICAgICAgICAgICAgICBh bGlnbi1pdGVtczogY2Vu dGVyOwogICAgICAgICAg ICAgICAgICAgIGJhY2tn cm91bmQtY29sb3I6ICNm MGY0Zjg7CiAgICAgICAg ICAgICAgICAgICAgYm9y ZGVyOiAxcHggc29saWQg I2QxZTNmMDsKICAgICAg ICAgICAgICAgICAgICBi b3JkZXItcmFkaXVzOiAx MHB4OwogICAgICAgICAg ICAgICAgICAgIHBhZGRp bmc6IDIwcHg7CiAgICAg ICAgICAgICAgICAgICAg bWFyZ2luOiAyMHB4IDA7 CiAgICAgICAgICAgICAg ICAgICAgZm9udC1mYW1p bHk6ICJTZWdvZSBVSSIs IFJvYm90bywgc2Fucy1z ZXJpZjsKICAgICAgICAg ICAgICAgICAgICBib3gt c2hhZG93OiAwIDJweCA2 cHggcmdiYSgwLCAwLCAw LCAwLjA1KTsKICAgICAg ICAgICAgICAgICAgICBt YXgtd2lkdGg6IDkwMHB4 OwogICAgICAgICAgICAg ICAgICAgIHdpZHRoOiAx MDAlOyc+CgogICAgICAg ICAgICAgICAgICAgIDwh LS0gWVlZOiBJbnNlcnQg eW91ciBsb2dvIGltYWdl IGhlcmUgLS0+CiAgICAg ICAgICAgICAgICAgICAg PGltZyBzcmM9ImFzc2V0 cy9sb2dvcy9tMTVVbWMy cGRiT0VGc040d2tsRC53 ZWJwIiBhbHQ9IlNTRSIg dGl0bGU9IlNTRSIgY2xh c3M9ImltZy1mbHVpZCIg aGVpZ2h0PTkwIHdpZHRo PTkwIGxvYWRpbmc9J2xh enknPgoKICAgICAgICAg ICAgICAgICAgICA8ZGl2 IHN0eWxlPSdmbGV4OiAx OyB0ZXh0LWFsaWduOiBj ZW50ZXI7IG1hcmdpbi1s ZWZ0OiA1cHg7Jz4KICAg ICAgICAgICAgICAgICAg ICAgICAgPHAgc3R5bGU9 J2ZvbnQtc2l6ZTogMjZw eDsgY29sb3I6ICMzMzM7 IG1hcmdpbi1ib3R0b206 IDE1cHg7Jz4KICAgICAg ICAgICAgICAgICAgICAg ICAgICAgIFdhbnQgdG8g cmVhZCBtb3JlIGFib3V0 IFNTRT8KICAgICAgICAg ICAgICAgICAgICAgICAg PC9wPgoKICAgICAgICAg ICAgICAgICAgICAgICAg PGEgaHJlZj0naW5kZXgu cGhwP3BhZ2U9c2lnbnVw JyBzdHlsZT0nCiAgICAg ICAgICAgICAgICAgICAg ICAgICAgICBiYWNrZ3Jv dW5kLWNvbG9yOiAjMDA3 QkZGOwogICAgICAgICAg ICAgICAgICAgICAgICAg ICAgY29sb3I6ICNmZmY7 CiAgICAgICAgICAgICAg ICAgICAgICAgICAgICBw YWRkaW5nOiAxMHB4IDIw cHg7CiAgICAgICAgICAg ICAgICAgICAgICAgICAg ICBib3JkZXItcmFkaXVz OiA1cHg7CiAgICAgICAg ICAgICAgICAgICAgICAg ICAgICB0ZXh0LWRlY29y YXRpb246IG5vbmU7CiAg ICAgICAgICAgICAgICAg ICAgICAgICAgICBmb250 LXdlaWdodDogYm9sZDsK ICAgICAgICAgICAgICAg ICAgICAgICAgICAgIG1h cmdpbi1yaWdodDogMTBw eDsKICAgICAgICAgICAg ICAgICAgICAgICAgICAg IHRyYW5zaXRpb246IGJh Y2tncm91bmQtY29sb3Ig MC4zcyBlYXNlOycKICAg ICAgICAgICAgICAgICAg ICAgICAgICAgIG9ubW91 c2VvdmVyPSd0aGlzLnN0 eWxlLmJhY2tncm91bmRD b2xvcj0iIzAwNTZiMyIK ICAgICAgICAgICAgICAg ICAgICAgICAgICAgIG9u bW91c2VvdXQ9J3RoaXMu c3R5bGUuYmFja2dyb3Vu ZENvbG9yPSIjMDA3QkZG Ij4KICAgICAgICAgICAg ICAgICAgICAgICAgICAg IFNpZ24gdXAgZm9yIGZy ZWUKICAgICAgICAgICAg ICAgICAgICAgICAgPC9h PgoKICAgICAgICAgICAg ICAgICAgICAgICAgPHNw YW4gc3R5bGU9J21hcmdp bjogMCA4cHg7IGNvbG9y OiAjNTU1Oyc+b3I8L3Nw YW4+CgogICAgICAgICAg ICAgICAgICAgICAgICA8 YSBocmVmPSdpbmRleC5w aHA/cGFnZT1sb2dpbicg c3R5bGU9JwogICAgICAg ICAgICAgICAgICAgICAg ICAgICAgY29sb3I6ICMw MDdCRkY7CiAgICAgICAg ICAgICAgICAgICAgICAg ICAgICB0ZXh0LWRlY29y YXRpb246IHVuZGVybGlu ZTsKICAgICAgICAgICAg ICAgICAgICAgICAgICAg IGZvbnQtd2VpZ2h0OiA1 MDA7Jz4KICAgICAgICAg ICAgICAgICAgICAgICAg ICAgIGxvZyBpbgogICAg ICAgICAgICAgICAgICAg ICAgICA8L2E+CiAgICAg ICAgICAgICAgICAgICAg PC9kaXY+CiAgICAgICAg ICAgICAgICA8L2Rpdj4K ICAgICAgICAgICAgPC9k aXY+CgogICAgICAgICAg ICA=
Porter's Five Forces analysis for the SSE company
CiAgICAgICAgICAgIDxk aXYgc3R5bGU9J3dpZHRo OiAxMDAlOyBkaXNwbGF5 OiBmbGV4OyBqdXN0aWZ5 LWNvbnRlbnQ6IGNlbnRl cjsnPgogICAgICAgICAg ICAgICAgPGRpdiBzdHls ZT0nCiAgICAgICAgICAg ICAgICAgICAgZGlzcGxh eTogZmxleDsKICAgICAg ICAgICAgICAgICAgICBh bGlnbi1pdGVtczogY2Vu dGVyOwogICAgICAgICAg ICAgICAgICAgIGJhY2tn cm91bmQtY29sb3I6ICNm MGY0Zjg7CiAgICAgICAg ICAgICAgICAgICAgYm9y ZGVyOiAxcHggc29saWQg I2QxZTNmMDsKICAgICAg ICAgICAgICAgICAgICBi b3JkZXItcmFkaXVzOiAx MHB4OwogICAgICAgICAg ICAgICAgICAgIHBhZGRp bmc6IDIwcHg7CiAgICAg ICAgICAgICAgICAgICAg bWFyZ2luOiAyMHB4IDA7 CiAgICAgICAgICAgICAg ICAgICAgZm9udC1mYW1p bHk6ICJTZWdvZSBVSSIs IFJvYm90bywgc2Fucy1z ZXJpZjsKICAgICAgICAg ICAgICAgICAgICBib3gt c2hhZG93OiAwIDJweCA2 cHggcmdiYSgwLCAwLCAw LCAwLjA1KTsKICAgICAg ICAgICAgICAgICAgICBt YXgtd2lkdGg6IDkwMHB4 OwogICAgICAgICAgICAg ICAgICAgIHdpZHRoOiAx MDAlOyc+CgogICAgICAg ICAgICAgICAgICAgIDwh LS0gWVlZOiBJbnNlcnQg eW91ciBsb2dvIGltYWdl IGhlcmUgLS0+CiAgICAg ICAgICAgICAgICAgICAg PGltZyBzcmM9ImFzc2V0 cy9sb2dvcy9tMTVVbWMy cGRiT0VGc040d2tsRC53 ZWJwIiBhbHQ9IlNTRSIg dGl0bGU9IlNTRSIgY2xh c3M9ImltZy1mbHVpZCIg aGVpZ2h0PTkwIHdpZHRo PTkwIGxvYWRpbmc9J2xh enknPgoKICAgICAgICAg ICAgICAgICAgICA8ZGl2 IHN0eWxlPSdmbGV4OiAx OyB0ZXh0LWFsaWduOiBj ZW50ZXI7IG1hcmdpbi1s ZWZ0OiA1cHg7Jz4KICAg ICAgICAgICAgICAgICAg ICAgICAgPHAgc3R5bGU9 J2ZvbnQtc2l6ZTogMjZw eDsgY29sb3I6ICMzMzM7 IG1hcmdpbi1ib3R0b206 IDE1cHg7Jz4KICAgICAg ICAgICAgICAgICAgICAg ICAgICAgIFdhbnQgdG8g cmVhZCBtb3JlIGFib3V0 IFNTRT8KICAgICAgICAg ICAgICAgICAgICAgICAg PC9wPgoKICAgICAgICAg ICAgICAgICAgICAgICAg PGEgaHJlZj0naW5kZXgu cGhwP3BhZ2U9c2lnbnVw JyBzdHlsZT0nCiAgICAg ICAgICAgICAgICAgICAg ICAgICAgICBiYWNrZ3Jv dW5kLWNvbG9yOiAjMDA3 QkZGOwogICAgICAgICAg ICAgICAgICAgICAgICAg ICAgY29sb3I6ICNmZmY7 CiAgICAgICAgICAgICAg ICAgICAgICAgICAgICBw YWRkaW5nOiAxMHB4IDIw cHg7CiAgICAgICAgICAg ICAgICAgICAgICAgICAg ICBib3JkZXItcmFkaXVz OiA1cHg7CiAgICAgICAg ICAgICAgICAgICAgICAg ICAgICB0ZXh0LWRlY29y YXRpb246IG5vbmU7CiAg ICAgICAgICAgICAgICAg ICAgICAgICAgICBmb250 LXdlaWdodDogYm9sZDsK ICAgICAgICAgICAgICAg ICAgICAgICAgICAgIG1h cmdpbi1yaWdodDogMTBw eDsKICAgICAgICAgICAg ICAgICAgICAgICAgICAg IHRyYW5zaXRpb246IGJh Y2tncm91bmQtY29sb3Ig MC4zcyBlYXNlOycKICAg ICAgICAgICAgICAgICAg ICAgICAgICAgIG9ubW91 c2VvdmVyPSd0aGlzLnN0 eWxlLmJhY2tncm91bmRD b2xvcj0iIzAwNTZiMyIK ICAgICAgICAgICAgICAg ICAgICAgICAgICAgIG9u bW91c2VvdXQ9J3RoaXMu c3R5bGUuYmFja2dyb3Vu ZENvbG9yPSIjMDA3QkZG Ij4KICAgICAgICAgICAg ICAgICAgICAgICAgICAg IFNpZ24gdXAgZm9yIGZy ZWUKICAgICAgICAgICAg ICAgICAgICAgICAgPC9h PgoKICAgICAgICAgICAg ICAgICAgICAgICAgPHNw YW4gc3R5bGU9J21hcmdp bjogMCA4cHg7IGNvbG9y OiAjNTU1Oyc+b3I8L3Nw YW4+CgogICAgICAgICAg ICAgICAgICAgICAgICA8 YSBocmVmPSdpbmRleC5w aHA/cGFnZT1sb2dpbicg c3R5bGU9JwogICAgICAg ICAgICAgICAgICAgICAg ICAgICAgY29sb3I6ICMw MDdCRkY7CiAgICAgICAg ICAgICAgICAgICAgICAg ICAgICB0ZXh0LWRlY29y YXRpb246IHVuZGVybGlu ZTsKICAgICAgICAgICAg ICAgICAgICAgICAgICAg IGZvbnQtd2VpZ2h0OiA1 MDA7Jz4KICAgICAgICAg ICAgICAgICAgICAgICAg ICAgIGxvZyBpbgogICAg ICAgICAgICAgICAgICAg ICAgICA8L2E+CiAgICAg ICAgICAgICAgICAgICAg PC9kaXY+CiAgICAgICAg ICAgICAgICA8L2Rpdj4K ICAgICAgICAgICAgPC9k aXY+CgogICAgICAgICAg ICA=
What is the SSE company's business model?
CiAgICAgICAgICAgIDxk aXYgc3R5bGU9J3dpZHRo OiAxMDAlOyBkaXNwbGF5 OiBmbGV4OyBqdXN0aWZ5 LWNvbnRlbnQ6IGNlbnRl cjsnPgogICAgICAgICAg ICAgICAgPGRpdiBzdHls ZT0nCiAgICAgICAgICAg ICAgICAgICAgZGlzcGxh eTogZmxleDsKICAgICAg ICAgICAgICAgICAgICBh bGlnbi1pdGVtczogY2Vu dGVyOwogICAgICAgICAg ICAgICAgICAgIGJhY2tn cm91bmQtY29sb3I6ICNm MGY0Zjg7CiAgICAgICAg ICAgICAgICAgICAgYm9y ZGVyOiAxcHggc29saWQg I2QxZTNmMDsKICAgICAg ICAgICAgICAgICAgICBi b3JkZXItcmFkaXVzOiAx MHB4OwogICAgICAgICAg ICAgICAgICAgIHBhZGRp bmc6IDIwcHg7CiAgICAg ICAgICAgICAgICAgICAg bWFyZ2luOiAyMHB4IDA7 CiAgICAgICAgICAgICAg ICAgICAgZm9udC1mYW1p bHk6ICJTZWdvZSBVSSIs IFJvYm90bywgc2Fucy1z ZXJpZjsKICAgICAgICAg ICAgICAgICAgICBib3gt c2hhZG93OiAwIDJweCA2 cHggcmdiYSgwLCAwLCAw LCAwLjA1KTsKICAgICAg ICAgICAgICAgICAgICBt YXgtd2lkdGg6IDkwMHB4 OwogICAgICAgICAgICAg ICAgICAgIHdpZHRoOiAx MDAlOyc+CgogICAgICAg ICAgICAgICAgICAgIDwh LS0gWVlZOiBJbnNlcnQg eW91ciBsb2dvIGltYWdl IGhlcmUgLS0+CiAgICAg ICAgICAgICAgICAgICAg PGltZyBzcmM9ImFzc2V0 cy9sb2dvcy9tMTVVbWMy cGRiT0VGc040d2tsRC53 ZWJwIiBhbHQ9IlNTRSIg dGl0bGU9IlNTRSIgY2xh c3M9ImltZy1mbHVpZCIg aGVpZ2h0PTkwIHdpZHRo PTkwIGxvYWRpbmc9J2xh enknPgoKICAgICAgICAg ICAgICAgICAgICA8ZGl2 IHN0eWxlPSdmbGV4OiAx OyB0ZXh0LWFsaWduOiBj ZW50ZXI7IG1hcmdpbi1s ZWZ0OiA1cHg7Jz4KICAg ICAgICAgICAgICAgICAg ICAgICAgPHAgc3R5bGU9 J2ZvbnQtc2l6ZTogMjZw eDsgY29sb3I6ICMzMzM7 IG1hcmdpbi1ib3R0b206 IDE1cHg7Jz4KICAgICAg ICAgICAgICAgICAgICAg ICAgICAgIFdhbnQgdG8g cmVhZCBtb3JlIGFib3V0 IFNTRT8KICAgICAgICAg ICAgICAgICAgICAgICAg PC9wPgoKICAgICAgICAg ICAgICAgICAgICAgICAg PGEgaHJlZj0naW5kZXgu cGhwP3BhZ2U9c2lnbnVw JyBzdHlsZT0nCiAgICAg ICAgICAgICAgICAgICAg ICAgICAgICBiYWNrZ3Jv dW5kLWNvbG9yOiAjMDA3 QkZGOwogICAgICAgICAg ICAgICAgICAgICAgICAg ICAgY29sb3I6ICNmZmY7 CiAgICAgICAgICAgICAg ICAgICAgICAgICAgICBw YWRkaW5nOiAxMHB4IDIw cHg7CiAgICAgICAgICAg ICAgICAgICAgICAgICAg ICBib3JkZXItcmFkaXVz OiA1cHg7CiAgICAgICAg ICAgICAgICAgICAgICAg ICAgICB0ZXh0LWRlY29y YXRpb246IG5vbmU7CiAg ICAgICAgICAgICAgICAg ICAgICAgICAgICBmb250 LXdlaWdodDogYm9sZDsK ICAgICAgICAgICAgICAg ICAgICAgICAgICAgIG1h cmdpbi1yaWdodDogMTBw eDsKICAgICAgICAgICAg ICAgICAgICAgICAgICAg IHRyYW5zaXRpb246IGJh Y2tncm91bmQtY29sb3Ig MC4zcyBlYXNlOycKICAg ICAgICAgICAgICAgICAg ICAgICAgICAgIG9ubW91 c2VvdmVyPSd0aGlzLnN0 eWxlLmJhY2tncm91bmRD b2xvcj0iIzAwNTZiMyIK ICAgICAgICAgICAgICAg ICAgICAgICAgICAgIG9u bW91c2VvdXQ9J3RoaXMu c3R5bGUuYmFja2dyb3Vu ZENvbG9yPSIjMDA3QkZG Ij4KICAgICAgICAgICAg ICAgICAgICAgICAgICAg IFNpZ24gdXAgZm9yIGZy ZWUKICAgICAgICAgICAg ICAgICAgICAgICAgPC9h PgoKICAgICAgICAgICAg ICAgICAgICAgICAgPHNw YW4gc3R5bGU9J21hcmdp bjogMCA4cHg7IGNvbG9y OiAjNTU1Oyc+b3I8L3Nw YW4+CgogICAgICAgICAg ICAgICAgICAgICAgICA8 YSBocmVmPSdpbmRleC5w aHA/cGFnZT1sb2dpbicg c3R5bGU9JwogICAgICAg ICAgICAgICAgICAgICAg ICAgICAgY29sb3I6ICMw MDdCRkY7CiAgICAgICAg ICAgICAgICAgICAgICAg ICAgICB0ZXh0LWRlY29y YXRpb246IHVuZGVybGlu ZTsKICAgICAgICAgICAg ICAgICAgICAgICAgICAg IGZvbnQtd2VpZ2h0OiA1 MDA7Jz4KICAgICAgICAg ICAgICAgICAgICAgICAg ICAgIGxvZyBpbgogICAg ICAgICAgICAgICAgICAg ICAgICA8L2E+CiAgICAg ICAgICAgICAgICAgICAg PC9kaXY+CiAgICAgICAg ICAgICAgICA8L2Rpdj4K ICAgICAgICAgICAgPC9k aXY+CgogICAgICAgICAg ICA=
What is the SSE company's unique selling proposition?
CiAgICAgICAgICAgIDxk aXYgc3R5bGU9J3dpZHRo OiAxMDAlOyBkaXNwbGF5 OiBmbGV4OyBqdXN0aWZ5 LWNvbnRlbnQ6IGNlbnRl cjsnPgogICAgICAgICAg ICAgICAgPGRpdiBzdHls ZT0nCiAgICAgICAgICAg ICAgICAgICAgZGlzcGxh eTogZmxleDsKICAgICAg ICAgICAgICAgICAgICBh bGlnbi1pdGVtczogY2Vu dGVyOwogICAgICAgICAg ICAgICAgICAgIGJhY2tn cm91bmQtY29sb3I6ICNm MGY0Zjg7CiAgICAgICAg ICAgICAgICAgICAgYm9y ZGVyOiAxcHggc29saWQg I2QxZTNmMDsKICAgICAg ICAgICAgICAgICAgICBi b3JkZXItcmFkaXVzOiAx MHB4OwogICAgICAgICAg ICAgICAgICAgIHBhZGRp bmc6IDIwcHg7CiAgICAg ICAgICAgICAgICAgICAg bWFyZ2luOiAyMHB4IDA7 CiAgICAgICAgICAgICAg ICAgICAgZm9udC1mYW1p bHk6ICJTZWdvZSBVSSIs IFJvYm90bywgc2Fucy1z ZXJpZjsKICAgICAgICAg ICAgICAgICAgICBib3gt c2hhZG93OiAwIDJweCA2 cHggcmdiYSgwLCAwLCAw LCAwLjA1KTsKICAgICAg ICAgICAgICAgICAgICBt YXgtd2lkdGg6IDkwMHB4 OwogICAgICAgICAgICAg ICAgICAgIHdpZHRoOiAx MDAlOyc+CgogICAgICAg ICAgICAgICAgICAgIDwh LS0gWVlZOiBJbnNlcnQg eW91ciBsb2dvIGltYWdl IGhlcmUgLS0+CiAgICAg ICAgICAgICAgICAgICAg PGltZyBzcmM9ImFzc2V0 cy9sb2dvcy9tMTVVbWMy cGRiT0VGc040d2tsRC53 ZWJwIiBhbHQ9IlNTRSIg dGl0bGU9IlNTRSIgY2xh c3M9ImltZy1mbHVpZCIg aGVpZ2h0PTkwIHdpZHRo PTkwIGxvYWRpbmc9J2xh enknPgoKICAgICAgICAg ICAgICAgICAgICA8ZGl2 IHN0eWxlPSdmbGV4OiAx OyB0ZXh0LWFsaWduOiBj ZW50ZXI7IG1hcmdpbi1s ZWZ0OiA1cHg7Jz4KICAg ICAgICAgICAgICAgICAg ICAgICAgPHAgc3R5bGU9 J2ZvbnQtc2l6ZTogMjZw eDsgY29sb3I6ICMzMzM7 IG1hcmdpbi1ib3R0b206 IDE1cHg7Jz4KICAgICAg ICAgICAgICAgICAgICAg ICAgICAgIFdhbnQgdG8g cmVhZCBtb3JlIGFib3V0 IFNTRT8KICAgICAgICAg ICAgICAgICAgICAgICAg PC9wPgoKICAgICAgICAg ICAgICAgICAgICAgICAg PGEgaHJlZj0naW5kZXgu cGhwP3BhZ2U9c2lnbnVw JyBzdHlsZT0nCiAgICAg ICAgICAgICAgICAgICAg ICAgICAgICBiYWNrZ3Jv dW5kLWNvbG9yOiAjMDA3 QkZGOwogICAgICAgICAg ICAgICAgICAgICAgICAg ICAgY29sb3I6ICNmZmY7 CiAgICAgICAgICAgICAg ICAgICAgICAgICAgICBw YWRkaW5nOiAxMHB4IDIw cHg7CiAgICAgICAgICAg ICAgICAgICAgICAgICAg ICBib3JkZXItcmFkaXVz OiA1cHg7CiAgICAgICAg ICAgICAgICAgICAgICAg ICAgICB0ZXh0LWRlY29y YXRpb246IG5vbmU7CiAg ICAgICAgICAgICAgICAg ICAgICAgICAgICBmb250 LXdlaWdodDogYm9sZDsK ICAgICAgICAgICAgICAg ICAgICAgICAgICAgIG1h cmdpbi1yaWdodDogMTBw eDsKICAgICAgICAgICAg ICAgICAgICAgICAgICAg IHRyYW5zaXRpb246IGJh Y2tncm91bmQtY29sb3Ig MC4zcyBlYXNlOycKICAg ICAgICAgICAgICAgICAg ICAgICAgICAgIG9ubW91 c2VvdmVyPSd0aGlzLnN0 eWxlLmJhY2tncm91bmRD b2xvcj0iIzAwNTZiMyIK ICAgICAgICAgICAgICAg ICAgICAgICAgICAgIG9u bW91c2VvdXQ9J3RoaXMu c3R5bGUuYmFja2dyb3Vu ZENvbG9yPSIjMDA3QkZG Ij4KICAgICAgICAgICAg ICAgICAgICAgICAgICAg IFNpZ24gdXAgZm9yIGZy ZWUKICAgICAgICAgICAg ICAgICAgICAgICAgPC9h PgoKICAgICAgICAgICAg ICAgICAgICAgICAgPHNw YW4gc3R5bGU9J21hcmdp bjogMCA4cHg7IGNvbG9y OiAjNTU1Oyc+b3I8L3Nw YW4+CgogICAgICAgICAg ICAgICAgICAgICAgICA8 YSBocmVmPSdpbmRleC5w aHA/cGFnZT1sb2dpbicg c3R5bGU9JwogICAgICAg ICAgICAgICAgICAgICAg ICAgICAgY29sb3I6ICMw MDdCRkY7CiAgICAgICAg ICAgICAgICAgICAgICAg ICAgICB0ZXh0LWRlY29y YXRpb246IHVuZGVybGlu ZTsKICAgICAgICAgICAg ICAgICAgICAgICAgICAg IGZvbnQtd2VpZ2h0OiA1 MDA7Jz4KICAgICAgICAg ICAgICAgICAgICAgICAg ICAgIGxvZyBpbgogICAg ICAgICAgICAgICAgICAg ICAgICA8L2E+CiAgICAg ICAgICAgICAgICAgICAg PC9kaXY+CiAgICAgICAg ICAgICAgICA8L2Rpdj4K ICAgICAgICAgICAgPC9k aXY+CgogICAgICAgICAg ICA=
How does the SSE company differentiate itself in the market?
CiAgICAgICAgICAgIDxk aXYgc3R5bGU9J3dpZHRo OiAxMDAlOyBkaXNwbGF5 OiBmbGV4OyBqdXN0aWZ5 LWNvbnRlbnQ6IGNlbnRl cjsnPgogICAgICAgICAg ICAgICAgPGRpdiBzdHls ZT0nCiAgICAgICAgICAg ICAgICAgICAgZGlzcGxh eTogZmxleDsKICAgICAg ICAgICAgICAgICAgICBh bGlnbi1pdGVtczogY2Vu dGVyOwogICAgICAgICAg ICAgICAgICAgIGJhY2tn cm91bmQtY29sb3I6ICNm MGY0Zjg7CiAgICAgICAg ICAgICAgICAgICAgYm9y ZGVyOiAxcHggc29saWQg I2QxZTNmMDsKICAgICAg ICAgICAgICAgICAgICBi b3JkZXItcmFkaXVzOiAx MHB4OwogICAgICAgICAg ICAgICAgICAgIHBhZGRp bmc6IDIwcHg7CiAgICAg ICAgICAgICAgICAgICAg bWFyZ2luOiAyMHB4IDA7 CiAgICAgICAgICAgICAg ICAgICAgZm9udC1mYW1p bHk6ICJTZWdvZSBVSSIs IFJvYm90bywgc2Fucy1z ZXJpZjsKICAgICAgICAg ICAgICAgICAgICBib3gt c2hhZG93OiAwIDJweCA2 cHggcmdiYSgwLCAwLCAw LCAwLjA1KTsKICAgICAg ICAgICAgICAgICAgICBt YXgtd2lkdGg6IDkwMHB4 OwogICAgICAgICAgICAg ICAgICAgIHdpZHRoOiAx MDAlOyc+CgogICAgICAg ICAgICAgICAgICAgIDwh LS0gWVlZOiBJbnNlcnQg eW91ciBsb2dvIGltYWdl IGhlcmUgLS0+CiAgICAg ICAgICAgICAgICAgICAg PGltZyBzcmM9ImFzc2V0 cy9sb2dvcy9tMTVVbWMy cGRiT0VGc040d2tsRC53 ZWJwIiBhbHQ9IlNTRSIg dGl0bGU9IlNTRSIgY2xh c3M9ImltZy1mbHVpZCIg aGVpZ2h0PTkwIHdpZHRo PTkwIGxvYWRpbmc9J2xh enknPgoKICAgICAgICAg ICAgICAgICAgICA8ZGl2 IHN0eWxlPSdmbGV4OiAx OyB0ZXh0LWFsaWduOiBj ZW50ZXI7IG1hcmdpbi1s ZWZ0OiA1cHg7Jz4KICAg ICAgICAgICAgICAgICAg ICAgICAgPHAgc3R5bGU9 J2ZvbnQtc2l6ZTogMjZw eDsgY29sb3I6ICMzMzM7 IG1hcmdpbi1ib3R0b206 IDE1cHg7Jz4KICAgICAg ICAgICAgICAgICAgICAg ICAgICAgIFdhbnQgdG8g cmVhZCBtb3JlIGFib3V0 IFNTRT8KICAgICAgICAg ICAgICAgICAgICAgICAg PC9wPgoKICAgICAgICAg ICAgICAgICAgICAgICAg PGEgaHJlZj0naW5kZXgu cGhwP3BhZ2U9c2lnbnVw JyBzdHlsZT0nCiAgICAg ICAgICAgICAgICAgICAg ICAgICAgICBiYWNrZ3Jv dW5kLWNvbG9yOiAjMDA3 QkZGOwogICAgICAgICAg ICAgICAgICAgICAgICAg ICAgY29sb3I6ICNmZmY7 CiAgICAgICAgICAgICAg ICAgICAgICAgICAgICBw YWRkaW5nOiAxMHB4IDIw cHg7CiAgICAgICAgICAg ICAgICAgICAgICAgICAg ICBib3JkZXItcmFkaXVz OiA1cHg7CiAgICAgICAg ICAgICAgICAgICAgICAg ICAgICB0ZXh0LWRlY29y YXRpb246IG5vbmU7CiAg ICAgICAgICAgICAgICAg ICAgICAgICAgICBmb250 LXdlaWdodDogYm9sZDsK ICAgICAgICAgICAgICAg ICAgICAgICAgICAgIG1h cmdpbi1yaWdodDogMTBw eDsKICAgICAgICAgICAg ICAgICAgICAgICAgICAg IHRyYW5zaXRpb246IGJh Y2tncm91bmQtY29sb3Ig MC4zcyBlYXNlOycKICAg ICAgICAgICAgICAgICAg ICAgICAgICAgIG9ubW91 c2VvdmVyPSd0aGlzLnN0 eWxlLmJhY2tncm91bmRD b2xvcj0iIzAwNTZiMyIK ICAgICAgICAgICAgICAg ICAgICAgICAgICAgIG9u bW91c2VvdXQ9J3RoaXMu c3R5bGUuYmFja2dyb3Vu ZENvbG9yPSIjMDA3QkZG Ij4KICAgICAgICAgICAg ICAgICAgICAgICAgICAg IFNpZ24gdXAgZm9yIGZy ZWUKICAgICAgICAgICAg ICAgICAgICAgICAgPC9h PgoKICAgICAgICAgICAg ICAgICAgICAgICAgPHNw YW4gc3R5bGU9J21hcmdp bjogMCA4cHg7IGNvbG9y OiAjNTU1Oyc+b3I8L3Nw YW4+CgogICAgICAgICAg ICAgICAgICAgICAgICA8 YSBocmVmPSdpbmRleC5w aHA/cGFnZT1sb2dpbicg c3R5bGU9JwogICAgICAg ICAgICAgICAgICAgICAg ICAgICAgY29sb3I6ICMw MDdCRkY7CiAgICAgICAg ICAgICAgICAgICAgICAg ICAgICB0ZXh0LWRlY29y YXRpb246IHVuZGVybGlu ZTsKICAgICAgICAgICAg ICAgICAgICAgICAgICAg IGZvbnQtd2VpZ2h0OiA1 MDA7Jz4KICAgICAgICAg ICAgICAgICAgICAgICAg ICAgIGxvZyBpbgogICAg ICAgICAgICAgICAgICAg ICAgICA8L2E+CiAgICAg ICAgICAgICAgICAgICAg PC9kaXY+CiAgICAgICAg ICAgICAgICA8L2Rpdj4K ICAgICAgICAgICAgPC9k aXY+CgogICAgICAgICAg ICA=
What are the SSE company's potential challenges in the industry?
CiAgICAgICAgICAgIDxk aXYgc3R5bGU9J3dpZHRo OiAxMDAlOyBkaXNwbGF5 OiBmbGV4OyBqdXN0aWZ5 LWNvbnRlbnQ6IGNlbnRl cjsnPgogICAgICAgICAg ICAgICAgPGRpdiBzdHls ZT0nCiAgICAgICAgICAg ICAgICAgICAgZGlzcGxh eTogZmxleDsKICAgICAg ICAgICAgICAgICAgICBh bGlnbi1pdGVtczogY2Vu dGVyOwogICAgICAgICAg ICAgICAgICAgIGJhY2tn cm91bmQtY29sb3I6ICNm MGY0Zjg7CiAgICAgICAg ICAgICAgICAgICAgYm9y ZGVyOiAxcHggc29saWQg I2QxZTNmMDsKICAgICAg ICAgICAgICAgICAgICBi b3JkZXItcmFkaXVzOiAx MHB4OwogICAgICAgICAg ICAgICAgICAgIHBhZGRp bmc6IDIwcHg7CiAgICAg ICAgICAgICAgICAgICAg bWFyZ2luOiAyMHB4IDA7 CiAgICAgICAgICAgICAg ICAgICAgZm9udC1mYW1p bHk6ICJTZWdvZSBVSSIs IFJvYm90bywgc2Fucy1z ZXJpZjsKICAgICAgICAg ICAgICAgICAgICBib3gt c2hhZG93OiAwIDJweCA2 cHggcmdiYSgwLCAwLCAw LCAwLjA1KTsKICAgICAg ICAgICAgICAgICAgICBt YXgtd2lkdGg6IDkwMHB4 OwogICAgICAgICAgICAg ICAgICAgIHdpZHRoOiAx MDAlOyc+CgogICAgICAg ICAgICAgICAgICAgIDwh LS0gWVlZOiBJbnNlcnQg eW91ciBsb2dvIGltYWdl IGhlcmUgLS0+CiAgICAg ICAgICAgICAgICAgICAg PGltZyBzcmM9ImFzc2V0 cy9sb2dvcy9tMTVVbWMy cGRiT0VGc040d2tsRC53 ZWJwIiBhbHQ9IlNTRSIg dGl0bGU9IlNTRSIgY2xh c3M9ImltZy1mbHVpZCIg aGVpZ2h0PTkwIHdpZHRo PTkwIGxvYWRpbmc9J2xh enknPgoKICAgICAgICAg ICAgICAgICAgICA8ZGl2 IHN0eWxlPSdmbGV4OiAx OyB0ZXh0LWFsaWduOiBj ZW50ZXI7IG1hcmdpbi1s ZWZ0OiA1cHg7Jz4KICAg ICAgICAgICAgICAgICAg ICAgICAgPHAgc3R5bGU9 J2ZvbnQtc2l6ZTogMjZw eDsgY29sb3I6ICMzMzM7 IG1hcmdpbi1ib3R0b206 IDE1cHg7Jz4KICAgICAg ICAgICAgICAgICAgICAg ICAgICAgIFdhbnQgdG8g cmVhZCBtb3JlIGFib3V0 IFNTRT8KICAgICAgICAg ICAgICAgICAgICAgICAg PC9wPgoKICAgICAgICAg ICAgICAgICAgICAgICAg PGEgaHJlZj0naW5kZXgu cGhwP3BhZ2U9c2lnbnVw JyBzdHlsZT0nCiAgICAg ICAgICAgICAgICAgICAg ICAgICAgICBiYWNrZ3Jv dW5kLWNvbG9yOiAjMDA3 QkZGOwogICAgICAgICAg ICAgICAgICAgICAgICAg ICAgY29sb3I6ICNmZmY7 CiAgICAgICAgICAgICAg ICAgICAgICAgICAgICBw YWRkaW5nOiAxMHB4IDIw cHg7CiAgICAgICAgICAg ICAgICAgICAgICAgICAg ICBib3JkZXItcmFkaXVz OiA1cHg7CiAgICAgICAg ICAgICAgICAgICAgICAg ICAgICB0ZXh0LWRlY29y YXRpb246IG5vbmU7CiAg ICAgICAgICAgICAgICAg ICAgICAgICAgICBmb250 LXdlaWdodDogYm9sZDsK ICAgICAgICAgICAgICAg ICAgICAgICAgICAgIG1h cmdpbi1yaWdodDogMTBw eDsKICAgICAgICAgICAg ICAgICAgICAgICAgICAg IHRyYW5zaXRpb246IGJh Y2tncm91bmQtY29sb3Ig MC4zcyBlYXNlOycKICAg ICAgICAgICAgICAgICAg ICAgICAgICAgIG9ubW91 c2VvdmVyPSd0aGlzLnN0 eWxlLmJhY2tncm91bmRD b2xvcj0iIzAwNTZiMyIK ICAgICAgICAgICAgICAg ICAgICAgICAgICAgIG9u bW91c2VvdXQ9J3RoaXMu c3R5bGUuYmFja2dyb3Vu ZENvbG9yPSIjMDA3QkZG Ij4KICAgICAgICAgICAg ICAgICAgICAgICAgICAg IFNpZ24gdXAgZm9yIGZy ZWUKICAgICAgICAgICAg ICAgICAgICAgICAgPC9h PgoKICAgICAgICAgICAg ICAgICAgICAgICAgPHNw YW4gc3R5bGU9J21hcmdp bjogMCA4cHg7IGNvbG9y OiAjNTU1Oyc+b3I8L3Nw YW4+CgogICAgICAgICAg ICAgICAgICAgICAgICA8 YSBocmVmPSdpbmRleC5w aHA/cGFnZT1sb2dpbicg c3R5bGU9JwogICAgICAg ICAgICAgICAgICAgICAg ICAgICAgY29sb3I6ICMw MDdCRkY7CiAgICAgICAg ICAgICAgICAgICAgICAg ICAgICB0ZXh0LWRlY29y YXRpb246IHVuZGVybGlu ZTsKICAgICAgICAgICAg ICAgICAgICAgICAgICAg IGZvbnQtd2VpZ2h0OiA1 MDA7Jz4KICAgICAgICAg ICAgICAgICAgICAgICAg ICAgIGxvZyBpbgogICAg ICAgICAgICAgICAgICAg ICAgICA8L2E+CiAgICAg ICAgICAgICAgICAgICAg PC9kaXY+CiAgICAgICAg ICAgICAgICA8L2Rpdj4K ICAgICAgICAgICAgPC9k aXY+CgogICAgICAgICAg ICA=
What challenges did the SSE company face in the recent years?
CiAgICAgICAgICAgIDxk aXYgc3R5bGU9J3dpZHRo OiAxMDAlOyBkaXNwbGF5 OiBmbGV4OyBqdXN0aWZ5 LWNvbnRlbnQ6IGNlbnRl cjsnPgogICAgICAgICAg ICAgICAgPGRpdiBzdHls ZT0nCiAgICAgICAgICAg ICAgICAgICAgZGlzcGxh eTogZmxleDsKICAgICAg ICAgICAgICAgICAgICBh bGlnbi1pdGVtczogY2Vu dGVyOwogICAgICAgICAg ICAgICAgICAgIGJhY2tn cm91bmQtY29sb3I6ICNm MGY0Zjg7CiAgICAgICAg ICAgICAgICAgICAgYm9y ZGVyOiAxcHggc29saWQg I2QxZTNmMDsKICAgICAg ICAgICAgICAgICAgICBi b3JkZXItcmFkaXVzOiAx MHB4OwogICAgICAgICAg ICAgICAgICAgIHBhZGRp bmc6IDIwcHg7CiAgICAg ICAgICAgICAgICAgICAg bWFyZ2luOiAyMHB4IDA7 CiAgICAgICAgICAgICAg ICAgICAgZm9udC1mYW1p bHk6ICJTZWdvZSBVSSIs IFJvYm90bywgc2Fucy1z ZXJpZjsKICAgICAgICAg ICAgICAgICAgICBib3gt c2hhZG93OiAwIDJweCA2 cHggcmdiYSgwLCAwLCAw LCAwLjA1KTsKICAgICAg ICAgICAgICAgICAgICBt YXgtd2lkdGg6IDkwMHB4 OwogICAgICAgICAgICAg ICAgICAgIHdpZHRoOiAx MDAlOyc+CgogICAgICAg ICAgICAgICAgICAgIDwh LS0gWVlZOiBJbnNlcnQg eW91ciBsb2dvIGltYWdl IGhlcmUgLS0+CiAgICAg ICAgICAgICAgICAgICAg PGltZyBzcmM9ImFzc2V0 cy9sb2dvcy9tMTVVbWMy cGRiT0VGc040d2tsRC53 ZWJwIiBhbHQ9IlNTRSIg dGl0bGU9IlNTRSIgY2xh c3M9ImltZy1mbHVpZCIg aGVpZ2h0PTkwIHdpZHRo PTkwIGxvYWRpbmc9J2xh enknPgoKICAgICAgICAg ICAgICAgICAgICA8ZGl2 IHN0eWxlPSdmbGV4OiAx OyB0ZXh0LWFsaWduOiBj ZW50ZXI7IG1hcmdpbi1s ZWZ0OiA1cHg7Jz4KICAg ICAgICAgICAgICAgICAg ICAgICAgPHAgc3R5bGU9 J2ZvbnQtc2l6ZTogMjZw eDsgY29sb3I6ICMzMzM7 IG1hcmdpbi1ib3R0b206 IDE1cHg7Jz4KICAgICAg ICAgICAgICAgICAgICAg ICAgICAgIFdhbnQgdG8g cmVhZCBtb3JlIGFib3V0 IFNTRT8KICAgICAgICAg ICAgICAgICAgICAgICAg PC9wPgoKICAgICAgICAg ICAgICAgICAgICAgICAg PGEgaHJlZj0naW5kZXgu cGhwP3BhZ2U9c2lnbnVw JyBzdHlsZT0nCiAgICAg ICAgICAgICAgICAgICAg ICAgICAgICBiYWNrZ3Jv dW5kLWNvbG9yOiAjMDA3 QkZGOwogICAgICAgICAg ICAgICAgICAgICAgICAg ICAgY29sb3I6ICNmZmY7 CiAgICAgICAgICAgICAg ICAgICAgICAgICAgICBw YWRkaW5nOiAxMHB4IDIw cHg7CiAgICAgICAgICAg ICAgICAgICAgICAgICAg ICBib3JkZXItcmFkaXVz OiA1cHg7CiAgICAgICAg ICAgICAgICAgICAgICAg ICAgICB0ZXh0LWRlY29y YXRpb246IG5vbmU7CiAg ICAgICAgICAgICAgICAg ICAgICAgICAgICBmb250 LXdlaWdodDogYm9sZDsK ICAgICAgICAgICAgICAg ICAgICAgICAgICAgIG1h cmdpbi1yaWdodDogMTBw eDsKICAgICAgICAgICAg ICAgICAgICAgICAgICAg IHRyYW5zaXRpb246IGJh Y2tncm91bmQtY29sb3Ig MC4zcyBlYXNlOycKICAg ICAgICAgICAgICAgICAg ICAgICAgICAgIG9ubW91 c2VvdmVyPSd0aGlzLnN0 eWxlLmJhY2tncm91bmRD b2xvcj0iIzAwNTZiMyIK ICAgICAgICAgICAgICAg ICAgICAgICAgICAgIG9u bW91c2VvdXQ9J3RoaXMu c3R5bGUuYmFja2dyb3Vu ZENvbG9yPSIjMDA3QkZG Ij4KICAgICAgICAgICAg ICAgICAgICAgICAgICAg IFNpZ24gdXAgZm9yIGZy ZWUKICAgICAgICAgICAg ICAgICAgICAgICAgPC9h PgoKICAgICAgICAgICAg ICAgICAgICAgICAgPHNw YW4gc3R5bGU9J21hcmdp bjogMCA4cHg7IGNvbG9y OiAjNTU1Oyc+b3I8L3Nw YW4+CgogICAgICAgICAg ICAgICAgICAgICAgICA8 YSBocmVmPSdpbmRleC5w aHA/cGFnZT1sb2dpbicg c3R5bGU9JwogICAgICAg ICAgICAgICAgICAgICAg ICAgICAgY29sb3I6ICMw MDdCRkY7CiAgICAgICAg ICAgICAgICAgICAgICAg ICAgICB0ZXh0LWRlY29y YXRpb246IHVuZGVybGlu ZTsKICAgICAgICAgICAg ICAgICAgICAgICAgICAg IGZvbnQtd2VpZ2h0OiA1 MDA7Jz4KICAgICAgICAg ICAgICAgICAgICAgICAg ICAgIGxvZyBpbgogICAg ICAgICAgICAgICAgICAg ICAgICA8L2E+CiAgICAg ICAgICAgICAgICAgICAg PC9kaXY+CiAgICAgICAg ICAgICAgICA8L2Rpdj4K ICAgICAgICAgICAgPC9k aXY+CgogICAgICAgICAg ICA=
