Yum! Brands

Yum! Brands is a multinational fast food company based in Louisville, Kentucky. It is one of the largest fast food companies in the world, with over 50,000 restaurants in more than 150 countries. The company was founded in 1997 as a spin-off of PepsiCo and originally consisted of two brands, KFC and Pizza Hut. Today, it also includes the popular chains Taco Bell and WingStreet.
The company's mission statement is "to build the world’s most loved, trusted and fastest growing restaurant brands." Yum! Brands is known for its global presence, innovative menu offerings, and commitment to social responsibility.
History
Yum! Brands was officially formed in 1997 when PepsiCo decided to spin off its restaurant division, which consisted of Pizza Hut, KFC, and Taco Bell. The company's name is based on its founders' goal of creating a brand that would make people say "wow!"
In 2002, Yum! Brands acquired the fast casual chain Long John Silver's and A&W Restaurants. In 2011, they announced the spin-off of their China division, which became a separate publicly traded company, Yum China Holdings, Inc.
In 2016, Yum! Brands announced a major rebranding effort, with a focus on driving growth for its core brands KFC, Pizza Hut, and Taco Bell. This included updating menus, restaurant designs, and digital and delivery capabilities.
In recent years, Yum! Brands has also focused on expanding its plant-based offerings and reducing its environmental impact through initiatives such as sustainable packaging and renewable energy.
Brands and operations
As of 2021, Yum! Brands operates over 50,000 restaurants globally, making it one of the largest fast food companies in the world.
KFC: Kentucky Fried Chicken, now known simply as KFC, was founded in 1930 by Harland Sanders. It is known for its signature fried chicken and has a strong presence in the United States and internationally, with over 24,000 restaurants in more than 145 countries.
Pizza Hut: Founded in 1958, Pizza Hut is a popular pizza chain with over 18,000 restaurants in over 100 countries. It is known for its customizable pizzas and has expanded its menu to include pasta, wings, and other side dishes.
Taco Bell: With origins dating back to 1962, Taco Bell is known for its Tex-Mex inspired menu, including tacos, burritos, and nachos. It has over 7,000 restaurants in over 30 countries.
WingStreet: WingStreet is a wing restaurant chain that was launched in 2003 and is incorporated into Pizza Hut locations.
Other brands under the Yum! Brands umbrella include Long John Silver's, A&W Restaurants, and KFC Super Chix. The company also has a significant presence in China through its subsidiary, Yum China Holdings.
Social responsibility
Yum! Brands is committed to social responsibility and sustainability, with a focus on three main areas:
1. Food: The company is working to reduce its environmental impact by sourcing sustainable ingredients and reducing waste. This includes efforts to source more humane and sustainable meat and seafood products.
2. Planet: Yum! Brands is committed to reducing its carbon footprint and has set a goal to reduce greenhouse gas emissions in its restaurants by 25% by 2030. This includes initiatives such as implementing renewable energy sources and investing in more sustainable packaging options.
3. People: The company has a strong commitment to its employees, franchisees, and communities. This includes initiatives such as providing training and development opportunities for employees, promoting diversity and inclusion, and investing in community programs.
Yum! Brands also has a global partnership with the World Food Program to fight global hunger and has teamed up with organizations to support disaster relief efforts.

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