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Industry & manufacturing / Small appliances, cookware
Risks
1. Loss of competitive edge: As a result of new market entries, SEB SA may face increased competition and potentially lose its competitive edge over other competitors in the international market.
2. Increased operational complexity: Expansion and globalization will create increased complexity from both logistical and management stances. Regulations of different markets also add to operational complexities.
3. Currency risks: When dealing with new markets, currency exposure risk increases due to fluctuations in exchange rates.
4. Language and cultural barriers: Effective communication between host countries and representatives of SEB SA is necessary for successful international expansion. Language and cultural barriers may impede this process.
5. Financial risks: The international expansion plan may require significant financial investment, creating a more risky balance sheet for SEB SA.
6. Lack of specialized staff: Without proper staff trained to handle the unique laws and regulations of other countries, SEB SA may end up with a weak presence in those markets.