Company Overview
General information about the Carlsberg company
Carlsberg is a multinational brewing company headquartered in Copenhagen, Denmark. It was founded in 1847 by J. C. Jacobsen, and is one of the largest brewing companies in the world. The company is known for its flagship beer brand, Carlsberg, as well as other popular brands such as Tuborg and Kronenbourg.
Carlsberg operates a global business with a presence in over 150 countries. The company's products are available in a wide range of markets, from Western Europe and North America to emerging markets in Asia and Africa. It employs over 41,000 people and has production facilities in many countries, including Denmark, Russia, China, and India.
In addition to its brewing operations, Carlsberg is also involved in other businesses such as packaging, logistics, and retail. It is committed to sustainability and has set ambitious goals to reduce its environmental impact and promote responsible consumption.
The company has a long history of innovation, from developing the first pure yeast culture in 1883 to launching the first recyclable beer bottle in 2015. It continues to invest in research and development to create new products and improve its existing portfolio.
Carlsberg also has a strong commitment to social responsibility and has various initiatives in place to support local communities and promote responsible drinking. It is also a major sponsor of sports and cultural events, including the UEFA European Football Championship and the Roskilde Music Festival.
Overall, Carlsberg is a well-established and successful company that is continuously looking for new ways to grow and meet the changing demands of the global market.
What is special about the Carlsberg company?
1. Long History: Carlsberg is one of the oldest breweries in the world, founded in 1847 by J.C. Jacobsen in Copenhagen, Denmark. It has a history spanning over 170 years.
2. Outstanding Quality: Carlsberg is known for its high-quality beer, produced with the finest ingredients and the latest brewing technology. It has won numerous awards and accolades for its products.
3. International Presence: Today, Carlsberg is sold in over 150 countries worldwide, making it one of the largest and most recognizable beer brands in the world.
4. Sustainable Practices: The company has a strong commitment to sustainability and has implemented various initiatives to reduce its environmental impact and promote responsible consumption.
5. Scientific Innovations: Carlsberg is known for its scientific approach to brewing and has made significant contributions to the field of biochemistry and yeast research.
6. Strong Portfolio of Brands: In addition to its flagship brand, Carlsberg, the company also owns other popular beer brands like Tuborg, Kronenbourg, and Somersby Cider, making it a key player in the global beer market.
7. Rich Cultural Heritage: Carlsberg has played an important role in shaping the cultural landscape of Denmark and has been a patron of the arts, music, and sports for many years.
8. Corporate Social Responsibility: The company has a strong commitment to social responsibility and has undertaken various initiatives to support local communities and promote responsible drinking.
9. Innovation & Adaptability: Carlsberg is constantly evolving and adapting to changing market trends and consumer preferences. It has successfully introduced new products and kept up with the growing demand for craft and specialty beers.
10. Strong Emphasis on Employee Well-being: Carlsberg places a strong emphasis on the well-being of its employees and has implemented various programs to promote work-life balance, diversity, and inclusion.
Interesting facts about the Carlsberg company
CiAgICAgICAgICAgIDxk aXYgc3R5bGU9J3dpZHRo OiAxMDAlOyBkaXNwbGF5 OiBmbGV4OyBqdXN0aWZ5 LWNvbnRlbnQ6IGNlbnRl cjsnPgogICAgICAgICAg ICAgICAgPGRpdiBzdHls ZT0nCiAgICAgICAgICAg ICAgICAgICAgZGlzcGxh eTogZmxleDsKICAgICAg ICAgICAgICAgICAgICBh bGlnbi1pdGVtczogY2Vu dGVyOwogICAgICAgICAg ICAgICAgICAgIGJhY2tn cm91bmQtY29sb3I6ICNm MGY0Zjg7CiAgICAgICAg ICAgICAgICAgICAgYm9y ZGVyOiAxcHggc29saWQg I2QxZTNmMDsKICAgICAg ICAgICAgICAgICAgICBi b3JkZXItcmFkaXVzOiAx MHB4OwogICAgICAgICAg ICAgICAgICAgIHBhZGRp bmc6IDIwcHg7CiAgICAg ICAgICAgICAgICAgICAg bWFyZ2luOiAyMHB4IDA7 CiAgICAgICAgICAgICAg ICAgICAgZm9udC1mYW1p bHk6ICJTZWdvZSBVSSIs IFJvYm90bywgc2Fucy1z ZXJpZjsKICAgICAgICAg ICAgICAgICAgICBib3gt c2hhZG93OiAwIDJweCA2 cHggcmdiYSgwLCAwLCAw LCAwLjA1KTsKICAgICAg ICAgICAgICAgICAgICBt YXgtd2lkdGg6IDkwMHB4 OwogICAgICAgICAgICAg ICAgICAgIHdpZHRoOiAx MDAlOyc+CgogICAgICAg ICAgICAgICAgICAgIDwh LS0gWVlZOiBJbnNlcnQg eW91ciBsb2dvIGltYWdl IGhlcmUgLS0+CiAgICAg ICAgICAgICAgICAgICAg PGltZyBzcmM9ImFzc2V0 cy9sb2dvcy9oTERGWERI NVd1eU9XYUhtSTlQQi53 ZWJwIiBhbHQ9IkNhcmxz YmVyZyIgdGl0bGU9IkNh cmxzYmVyZyIgY2xhc3M9 ImltZy1mbHVpZCIgaGVp Z2h0PTkwIHdpZHRoPTkw IGxvYWRpbmc9J2xhenkn PgoKICAgICAgICAgICAg ICAgICAgICA8ZGl2IHN0 eWxlPSdmbGV4OiAxOyB0 ZXh0LWFsaWduOiBjZW50 ZXI7IG1hcmdpbi1sZWZ0 OiA1cHg7Jz4KICAgICAg ICAgICAgICAgICAgICAg ICAgPHAgc3R5bGU9J2Zv bnQtc2l6ZTogMjZweDsg Y29sb3I6ICMzMzM7IG1h cmdpbi1ib3R0b206IDE1 cHg7Jz4KICAgICAgICAg ICAgICAgICAgICAgICAg ICAgIFdhbnQgdG8gcmVh ZCBtb3JlIGFib3V0IENh cmxzYmVyZz8KICAgICAg ICAgICAgICAgICAgICAg ICAgPC9wPgoKICAgICAg ICAgICAgICAgICAgICAg ICAgPGEgaHJlZj0naW5k ZXgucGhwP3BhZ2U9c2ln bnVwJyBzdHlsZT0nCiAg ICAgICAgICAgICAgICAg ICAgICAgICAgICBiYWNr Z3JvdW5kLWNvbG9yOiAj MDA3QkZGOwogICAgICAg ICAgICAgICAgICAgICAg ICAgICAgY29sb3I6ICNm ZmY7CiAgICAgICAgICAg ICAgICAgICAgICAgICAg ICBwYWRkaW5nOiAxMHB4 IDIwcHg7CiAgICAgICAg ICAgICAgICAgICAgICAg ICAgICBib3JkZXItcmFk aXVzOiA1cHg7CiAgICAg ICAgICAgICAgICAgICAg ICAgICAgICB0ZXh0LWRl Y29yYXRpb246IG5vbmU7 CiAgICAgICAgICAgICAg ICAgICAgICAgICAgICBm b250LXdlaWdodDogYm9s ZDsKICAgICAgICAgICAg ICAgICAgICAgICAgICAg IG1hcmdpbi1yaWdodDog MTBweDsKICAgICAgICAg ICAgICAgICAgICAgICAg ICAgIHRyYW5zaXRpb246 IGJhY2tncm91bmQtY29s b3IgMC4zcyBlYXNlOycK ICAgICAgICAgICAgICAg ICAgICAgICAgICAgIG9u bW91c2VvdmVyPSd0aGlz LnN0eWxlLmJhY2tncm91 bmRDb2xvcj0iIzAwNTZi MyIKICAgICAgICAgICAg ICAgICAgICAgICAgICAg IG9ubW91c2VvdXQ9J3Ro aXMuc3R5bGUuYmFja2dy b3VuZENvbG9yPSIjMDA3 QkZGIj4KICAgICAgICAg ICAgICAgICAgICAgICAg ICAgIFNpZ24gdXAgZm9y IGZyZWUKICAgICAgICAg ICAgICAgICAgICAgICAg PC9hPgoKICAgICAgICAg ICAgICAgICAgICAgICAg PHNwYW4gc3R5bGU9J21h cmdpbjogMCA4cHg7IGNv bG9yOiAjNTU1Oyc+b3I8 L3NwYW4+CgogICAgICAg ICAgICAgICAgICAgICAg ICA8YSBocmVmPSdpbmRl eC5waHA/cGFnZT1sb2dp bicgc3R5bGU9JwogICAg ICAgICAgICAgICAgICAg ICAgICAgICAgY29sb3I6 ICMwMDdCRkY7CiAgICAg ICAgICAgICAgICAgICAg ICAgICAgICB0ZXh0LWRl Y29yYXRpb246IHVuZGVy bGluZTsKICAgICAgICAg ICAgICAgICAgICAgICAg ICAgIGZvbnQtd2VpZ2h0 OiA1MDA7Jz4KICAgICAg ICAgICAgICAgICAgICAg ICAgICAgIGxvZyBpbgog ICAgICAgICAgICAgICAg ICAgICAgICA8L2E+CiAg ICAgICAgICAgICAgICAg ICAgPC9kaXY+CiAgICAg ICAgICAgICAgICA8L2Rp dj4KICAgICAgICAgICAg PC9kaXY+CgogICAgICAg ICAgICA=
What is the Carlsberg company's primary line of business?
CiAgICAgICAgICAgIDxk aXYgc3R5bGU9J3dpZHRo OiAxMDAlOyBkaXNwbGF5 OiBmbGV4OyBqdXN0aWZ5 LWNvbnRlbnQ6IGNlbnRl cjsnPgogICAgICAgICAg ICAgICAgPGRpdiBzdHls ZT0nCiAgICAgICAgICAg ICAgICAgICAgZGlzcGxh eTogZmxleDsKICAgICAg ICAgICAgICAgICAgICBh bGlnbi1pdGVtczogY2Vu dGVyOwogICAgICAgICAg ICAgICAgICAgIGJhY2tn cm91bmQtY29sb3I6ICNm MGY0Zjg7CiAgICAgICAg ICAgICAgICAgICAgYm9y ZGVyOiAxcHggc29saWQg I2QxZTNmMDsKICAgICAg ICAgICAgICAgICAgICBi b3JkZXItcmFkaXVzOiAx MHB4OwogICAgICAgICAg ICAgICAgICAgIHBhZGRp bmc6IDIwcHg7CiAgICAg ICAgICAgICAgICAgICAg bWFyZ2luOiAyMHB4IDA7 CiAgICAgICAgICAgICAg ICAgICAgZm9udC1mYW1p bHk6ICJTZWdvZSBVSSIs IFJvYm90bywgc2Fucy1z ZXJpZjsKICAgICAgICAg ICAgICAgICAgICBib3gt c2hhZG93OiAwIDJweCA2 cHggcmdiYSgwLCAwLCAw LCAwLjA1KTsKICAgICAg ICAgICAgICAgICAgICBt YXgtd2lkdGg6IDkwMHB4 OwogICAgICAgICAgICAg ICAgICAgIHdpZHRoOiAx MDAlOyc+CgogICAgICAg ICAgICAgICAgICAgIDwh LS0gWVlZOiBJbnNlcnQg eW91ciBsb2dvIGltYWdl IGhlcmUgLS0+CiAgICAg ICAgICAgICAgICAgICAg PGltZyBzcmM9ImFzc2V0 cy9sb2dvcy9oTERGWERI NVd1eU9XYUhtSTlQQi53 ZWJwIiBhbHQ9IkNhcmxz YmVyZyIgdGl0bGU9IkNh cmxzYmVyZyIgY2xhc3M9 ImltZy1mbHVpZCIgaGVp Z2h0PTkwIHdpZHRoPTkw IGxvYWRpbmc9J2xhenkn PgoKICAgICAgICAgICAg ICAgICAgICA8ZGl2IHN0 eWxlPSdmbGV4OiAxOyB0 ZXh0LWFsaWduOiBjZW50 ZXI7IG1hcmdpbi1sZWZ0 OiA1cHg7Jz4KICAgICAg ICAgICAgICAgICAgICAg ICAgPHAgc3R5bGU9J2Zv bnQtc2l6ZTogMjZweDsg Y29sb3I6ICMzMzM7IG1h cmdpbi1ib3R0b206IDE1 cHg7Jz4KICAgICAgICAg ICAgICAgICAgICAgICAg ICAgIFdhbnQgdG8gcmVh ZCBtb3JlIGFib3V0IENh cmxzYmVyZz8KICAgICAg ICAgICAgICAgICAgICAg ICAgPC9wPgoKICAgICAg ICAgICAgICAgICAgICAg ICAgPGEgaHJlZj0naW5k ZXgucGhwP3BhZ2U9c2ln bnVwJyBzdHlsZT0nCiAg ICAgICAgICAgICAgICAg ICAgICAgICAgICBiYWNr Z3JvdW5kLWNvbG9yOiAj MDA3QkZGOwogICAgICAg ICAgICAgICAgICAgICAg ICAgICAgY29sb3I6ICNm ZmY7CiAgICAgICAgICAg ICAgICAgICAgICAgICAg ICBwYWRkaW5nOiAxMHB4 IDIwcHg7CiAgICAgICAg ICAgICAgICAgICAgICAg ICAgICBib3JkZXItcmFk aXVzOiA1cHg7CiAgICAg ICAgICAgICAgICAgICAg ICAgICAgICB0ZXh0LWRl Y29yYXRpb246IG5vbmU7 CiAgICAgICAgICAgICAg ICAgICAgICAgICAgICBm b250LXdlaWdodDogYm9s ZDsKICAgICAgICAgICAg ICAgICAgICAgICAgICAg IG1hcmdpbi1yaWdodDog MTBweDsKICAgICAgICAg ICAgICAgICAgICAgICAg ICAgIHRyYW5zaXRpb246 IGJhY2tncm91bmQtY29s b3IgMC4zcyBlYXNlOycK ICAgICAgICAgICAgICAg ICAgICAgICAgICAgIG9u bW91c2VvdmVyPSd0aGlz LnN0eWxlLmJhY2tncm91 bmRDb2xvcj0iIzAwNTZi MyIKICAgICAgICAgICAg ICAgICAgICAgICAgICAg IG9ubW91c2VvdXQ9J3Ro aXMuc3R5bGUuYmFja2dy b3VuZENvbG9yPSIjMDA3 QkZGIj4KICAgICAgICAg ICAgICAgICAgICAgICAg ICAgIFNpZ24gdXAgZm9y IGZyZWUKICAgICAgICAg ICAgICAgICAgICAgICAg PC9hPgoKICAgICAgICAg ICAgICAgICAgICAgICAg PHNwYW4gc3R5bGU9J21h cmdpbjogMCA4cHg7IGNv bG9yOiAjNTU1Oyc+b3I8 L3NwYW4+CgogICAgICAg ICAgICAgICAgICAgICAg ICA8YSBocmVmPSdpbmRl eC5waHA/cGFnZT1sb2dp bicgc3R5bGU9JwogICAg ICAgICAgICAgICAgICAg ICAgICAgICAgY29sb3I6 ICMwMDdCRkY7CiAgICAg ICAgICAgICAgICAgICAg ICAgICAgICB0ZXh0LWRl Y29yYXRpb246IHVuZGVy bGluZTsKICAgICAgICAg ICAgICAgICAgICAgICAg ICAgIGZvbnQtd2VpZ2h0 OiA1MDA7Jz4KICAgICAg ICAgICAgICAgICAgICAg ICAgICAgIGxvZyBpbgog ICAgICAgICAgICAgICAg ICAgICAgICA8L2E+CiAg ICAgICAgICAgICAgICAg ICAgPC9kaXY+CiAgICAg ICAgICAgICAgICA8L2Rp dj4KICAgICAgICAgICAg PC9kaXY+CgogICAgICAg ICAgICA=
What is the market opportunity of the Carlsberg company?
CiAgICAgICAgICAgIDxk aXYgc3R5bGU9J3dpZHRo OiAxMDAlOyBkaXNwbGF5 OiBmbGV4OyBqdXN0aWZ5 LWNvbnRlbnQ6IGNlbnRl cjsnPgogICAgICAgICAg ICAgICAgPGRpdiBzdHls ZT0nCiAgICAgICAgICAg ICAgICAgICAgZGlzcGxh eTogZmxleDsKICAgICAg ICAgICAgICAgICAgICBh bGlnbi1pdGVtczogY2Vu dGVyOwogICAgICAgICAg ICAgICAgICAgIGJhY2tn cm91bmQtY29sb3I6ICNm MGY0Zjg7CiAgICAgICAg ICAgICAgICAgICAgYm9y ZGVyOiAxcHggc29saWQg I2QxZTNmMDsKICAgICAg ICAgICAgICAgICAgICBi b3JkZXItcmFkaXVzOiAx MHB4OwogICAgICAgICAg ICAgICAgICAgIHBhZGRp bmc6IDIwcHg7CiAgICAg ICAgICAgICAgICAgICAg bWFyZ2luOiAyMHB4IDA7 CiAgICAgICAgICAgICAg ICAgICAgZm9udC1mYW1p bHk6ICJTZWdvZSBVSSIs IFJvYm90bywgc2Fucy1z ZXJpZjsKICAgICAgICAg ICAgICAgICAgICBib3gt c2hhZG93OiAwIDJweCA2 cHggcmdiYSgwLCAwLCAw LCAwLjA1KTsKICAgICAg ICAgICAgICAgICAgICBt YXgtd2lkdGg6IDkwMHB4 OwogICAgICAgICAgICAg ICAgICAgIHdpZHRoOiAx MDAlOyc+CgogICAgICAg ICAgICAgICAgICAgIDwh LS0gWVlZOiBJbnNlcnQg eW91ciBsb2dvIGltYWdl IGhlcmUgLS0+CiAgICAg ICAgICAgICAgICAgICAg PGltZyBzcmM9ImFzc2V0 cy9sb2dvcy9oTERGWERI NVd1eU9XYUhtSTlQQi53 ZWJwIiBhbHQ9IkNhcmxz YmVyZyIgdGl0bGU9IkNh cmxzYmVyZyIgY2xhc3M9 ImltZy1mbHVpZCIgaGVp Z2h0PTkwIHdpZHRoPTkw IGxvYWRpbmc9J2xhenkn PgoKICAgICAgICAgICAg ICAgICAgICA8ZGl2IHN0 eWxlPSdmbGV4OiAxOyB0 ZXh0LWFsaWduOiBjZW50 ZXI7IG1hcmdpbi1sZWZ0 OiA1cHg7Jz4KICAgICAg ICAgICAgICAgICAgICAg ICAgPHAgc3R5bGU9J2Zv bnQtc2l6ZTogMjZweDsg Y29sb3I6ICMzMzM7IG1h cmdpbi1ib3R0b206IDE1 cHg7Jz4KICAgICAgICAg ICAgICAgICAgICAgICAg ICAgIFdhbnQgdG8gcmVh ZCBtb3JlIGFib3V0IENh cmxzYmVyZz8KICAgICAg ICAgICAgICAgICAgICAg ICAgPC9wPgoKICAgICAg ICAgICAgICAgICAgICAg ICAgPGEgaHJlZj0naW5k ZXgucGhwP3BhZ2U9c2ln bnVwJyBzdHlsZT0nCiAg ICAgICAgICAgICAgICAg ICAgICAgICAgICBiYWNr Z3JvdW5kLWNvbG9yOiAj MDA3QkZGOwogICAgICAg ICAgICAgICAgICAgICAg ICAgICAgY29sb3I6ICNm ZmY7CiAgICAgICAgICAg ICAgICAgICAgICAgICAg ICBwYWRkaW5nOiAxMHB4 IDIwcHg7CiAgICAgICAg ICAgICAgICAgICAgICAg ICAgICBib3JkZXItcmFk aXVzOiA1cHg7CiAgICAg ICAgICAgICAgICAgICAg ICAgICAgICB0ZXh0LWRl Y29yYXRpb246IG5vbmU7 CiAgICAgICAgICAgICAg ICAgICAgICAgICAgICBm b250LXdlaWdodDogYm9s ZDsKICAgICAgICAgICAg ICAgICAgICAgICAgICAg IG1hcmdpbi1yaWdodDog MTBweDsKICAgICAgICAg ICAgICAgICAgICAgICAg ICAgIHRyYW5zaXRpb246 IGJhY2tncm91bmQtY29s b3IgMC4zcyBlYXNlOycK ICAgICAgICAgICAgICAg ICAgICAgICAgICAgIG9u bW91c2VvdmVyPSd0aGlz LnN0eWxlLmJhY2tncm91 bmRDb2xvcj0iIzAwNTZi MyIKICAgICAgICAgICAg ICAgICAgICAgICAgICAg IG9ubW91c2VvdXQ9J3Ro aXMuc3R5bGUuYmFja2dy b3VuZENvbG9yPSIjMDA3 QkZGIj4KICAgICAgICAg ICAgICAgICAgICAgICAg ICAgIFNpZ24gdXAgZm9y IGZyZWUKICAgICAgICAg ICAgICAgICAgICAgICAg PC9hPgoKICAgICAgICAg ICAgICAgICAgICAgICAg PHNwYW4gc3R5bGU9J21h cmdpbjogMCA4cHg7IGNv bG9yOiAjNTU1Oyc+b3I8 L3NwYW4+CgogICAgICAg ICAgICAgICAgICAgICAg ICA8YSBocmVmPSdpbmRl eC5waHA/cGFnZT1sb2dp bicgc3R5bGU9JwogICAg ICAgICAgICAgICAgICAg ICAgICAgICAgY29sb3I6 ICMwMDdCRkY7CiAgICAg ICAgICAgICAgICAgICAg ICAgICAgICB0ZXh0LWRl Y29yYXRpb246IHVuZGVy bGluZTsKICAgICAgICAg ICAgICAgICAgICAgICAg ICAgIGZvbnQtd2VpZ2h0 OiA1MDA7Jz4KICAgICAg ICAgICAgICAgICAgICAg ICAgICAgIGxvZyBpbgog ICAgICAgICAgICAgICAg ICAgICAgICA8L2E+CiAg ICAgICAgICAgICAgICAg ICAgPC9kaXY+CiAgICAg ICAgICAgICAgICA8L2Rp dj4KICAgICAgICAgICAg PC9kaXY+CgogICAgICAg ICAgICA=
SWOT analysis of the Carlsberg company
CiAgICAgICAgICAgIDxk aXYgc3R5bGU9J3dpZHRo OiAxMDAlOyBkaXNwbGF5 OiBmbGV4OyBqdXN0aWZ5 LWNvbnRlbnQ6IGNlbnRl cjsnPgogICAgICAgICAg ICAgICAgPGRpdiBzdHls ZT0nCiAgICAgICAgICAg ICAgICAgICAgZGlzcGxh eTogZmxleDsKICAgICAg ICAgICAgICAgICAgICBh bGlnbi1pdGVtczogY2Vu dGVyOwogICAgICAgICAg ICAgICAgICAgIGJhY2tn cm91bmQtY29sb3I6ICNm MGY0Zjg7CiAgICAgICAg ICAgICAgICAgICAgYm9y ZGVyOiAxcHggc29saWQg I2QxZTNmMDsKICAgICAg ICAgICAgICAgICAgICBi b3JkZXItcmFkaXVzOiAx MHB4OwogICAgICAgICAg ICAgICAgICAgIHBhZGRp bmc6IDIwcHg7CiAgICAg ICAgICAgICAgICAgICAg bWFyZ2luOiAyMHB4IDA7 CiAgICAgICAgICAgICAg ICAgICAgZm9udC1mYW1p bHk6ICJTZWdvZSBVSSIs IFJvYm90bywgc2Fucy1z ZXJpZjsKICAgICAgICAg ICAgICAgICAgICBib3gt c2hhZG93OiAwIDJweCA2 cHggcmdiYSgwLCAwLCAw LCAwLjA1KTsKICAgICAg ICAgICAgICAgICAgICBt YXgtd2lkdGg6IDkwMHB4 OwogICAgICAgICAgICAg ICAgICAgIHdpZHRoOiAx MDAlOyc+CgogICAgICAg ICAgICAgICAgICAgIDwh LS0gWVlZOiBJbnNlcnQg eW91ciBsb2dvIGltYWdl IGhlcmUgLS0+CiAgICAg ICAgICAgICAgICAgICAg PGltZyBzcmM9ImFzc2V0 cy9sb2dvcy9oTERGWERI NVd1eU9XYUhtSTlQQi53 ZWJwIiBhbHQ9IkNhcmxz YmVyZyIgdGl0bGU9IkNh cmxzYmVyZyIgY2xhc3M9 ImltZy1mbHVpZCIgaGVp Z2h0PTkwIHdpZHRoPTkw IGxvYWRpbmc9J2xhenkn PgoKICAgICAgICAgICAg ICAgICAgICA8ZGl2IHN0 eWxlPSdmbGV4OiAxOyB0 ZXh0LWFsaWduOiBjZW50 ZXI7IG1hcmdpbi1sZWZ0 OiA1cHg7Jz4KICAgICAg ICAgICAgICAgICAgICAg ICAgPHAgc3R5bGU9J2Zv bnQtc2l6ZTogMjZweDsg Y29sb3I6ICMzMzM7IG1h cmdpbi1ib3R0b206IDE1 cHg7Jz4KICAgICAgICAg ICAgICAgICAgICAgICAg ICAgIFdhbnQgdG8gcmVh ZCBtb3JlIGFib3V0IENh cmxzYmVyZz8KICAgICAg ICAgICAgICAgICAgICAg ICAgPC9wPgoKICAgICAg ICAgICAgICAgICAgICAg ICAgPGEgaHJlZj0naW5k ZXgucGhwP3BhZ2U9c2ln bnVwJyBzdHlsZT0nCiAg ICAgICAgICAgICAgICAg ICAgICAgICAgICBiYWNr Z3JvdW5kLWNvbG9yOiAj MDA3QkZGOwogICAgICAg ICAgICAgICAgICAgICAg ICAgICAgY29sb3I6ICNm ZmY7CiAgICAgICAgICAg ICAgICAgICAgICAgICAg ICBwYWRkaW5nOiAxMHB4 IDIwcHg7CiAgICAgICAg ICAgICAgICAgICAgICAg ICAgICBib3JkZXItcmFk aXVzOiA1cHg7CiAgICAg ICAgICAgICAgICAgICAg ICAgICAgICB0ZXh0LWRl Y29yYXRpb246IG5vbmU7 CiAgICAgICAgICAgICAg ICAgICAgICAgICAgICBm b250LXdlaWdodDogYm9s ZDsKICAgICAgICAgICAg ICAgICAgICAgICAgICAg IG1hcmdpbi1yaWdodDog MTBweDsKICAgICAgICAg ICAgICAgICAgICAgICAg ICAgIHRyYW5zaXRpb246 IGJhY2tncm91bmQtY29s b3IgMC4zcyBlYXNlOycK ICAgICAgICAgICAgICAg ICAgICAgICAgICAgIG9u bW91c2VvdmVyPSd0aGlz LnN0eWxlLmJhY2tncm91 bmRDb2xvcj0iIzAwNTZi MyIKICAgICAgICAgICAg ICAgICAgICAgICAgICAg IG9ubW91c2VvdXQ9J3Ro aXMuc3R5bGUuYmFja2dy b3VuZENvbG9yPSIjMDA3 QkZGIj4KICAgICAgICAg ICAgICAgICAgICAgICAg ICAgIFNpZ24gdXAgZm9y IGZyZWUKICAgICAgICAg ICAgICAgICAgICAgICAg PC9hPgoKICAgICAgICAg ICAgICAgICAgICAgICAg PHNwYW4gc3R5bGU9J21h cmdpbjogMCA4cHg7IGNv bG9yOiAjNTU1Oyc+b3I8 L3NwYW4+CgogICAgICAg ICAgICAgICAgICAgICAg ICA8YSBocmVmPSdpbmRl eC5waHA/cGFnZT1sb2dp bicgc3R5bGU9JwogICAg ICAgICAgICAgICAgICAg ICAgICAgICAgY29sb3I6 ICMwMDdCRkY7CiAgICAg ICAgICAgICAgICAgICAg ICAgICAgICB0ZXh0LWRl Y29yYXRpb246IHVuZGVy bGluZTsKICAgICAgICAg ICAgICAgICAgICAgICAg ICAgIGZvbnQtd2VpZ2h0 OiA1MDA7Jz4KICAgICAg ICAgICAgICAgICAgICAg ICAgICAgIGxvZyBpbgog ICAgICAgICAgICAgICAg ICAgICAgICA8L2E+CiAg ICAgICAgICAgICAgICAg ICAgPC9kaXY+CiAgICAg ICAgICAgICAgICA8L2Rp dj4KICAgICAgICAgICAg PC9kaXY+CgogICAgICAg ICAgICA=
Porter's Five Forces analysis for the Carlsberg company
CiAgICAgICAgICAgIDxk aXYgc3R5bGU9J3dpZHRo OiAxMDAlOyBkaXNwbGF5 OiBmbGV4OyBqdXN0aWZ5 LWNvbnRlbnQ6IGNlbnRl cjsnPgogICAgICAgICAg ICAgICAgPGRpdiBzdHls ZT0nCiAgICAgICAgICAg ICAgICAgICAgZGlzcGxh eTogZmxleDsKICAgICAg ICAgICAgICAgICAgICBh bGlnbi1pdGVtczogY2Vu dGVyOwogICAgICAgICAg ICAgICAgICAgIGJhY2tn cm91bmQtY29sb3I6ICNm MGY0Zjg7CiAgICAgICAg ICAgICAgICAgICAgYm9y ZGVyOiAxcHggc29saWQg I2QxZTNmMDsKICAgICAg ICAgICAgICAgICAgICBi b3JkZXItcmFkaXVzOiAx MHB4OwogICAgICAgICAg ICAgICAgICAgIHBhZGRp bmc6IDIwcHg7CiAgICAg ICAgICAgICAgICAgICAg bWFyZ2luOiAyMHB4IDA7 CiAgICAgICAgICAgICAg ICAgICAgZm9udC1mYW1p bHk6ICJTZWdvZSBVSSIs IFJvYm90bywgc2Fucy1z ZXJpZjsKICAgICAgICAg ICAgICAgICAgICBib3gt c2hhZG93OiAwIDJweCA2 cHggcmdiYSgwLCAwLCAw LCAwLjA1KTsKICAgICAg ICAgICAgICAgICAgICBt YXgtd2lkdGg6IDkwMHB4 OwogICAgICAgICAgICAg ICAgICAgIHdpZHRoOiAx MDAlOyc+CgogICAgICAg ICAgICAgICAgICAgIDwh LS0gWVlZOiBJbnNlcnQg eW91ciBsb2dvIGltYWdl IGhlcmUgLS0+CiAgICAg ICAgICAgICAgICAgICAg PGltZyBzcmM9ImFzc2V0 cy9sb2dvcy9oTERGWERI NVd1eU9XYUhtSTlQQi53 ZWJwIiBhbHQ9IkNhcmxz YmVyZyIgdGl0bGU9IkNh cmxzYmVyZyIgY2xhc3M9 ImltZy1mbHVpZCIgaGVp Z2h0PTkwIHdpZHRoPTkw IGxvYWRpbmc9J2xhenkn PgoKICAgICAgICAgICAg ICAgICAgICA8ZGl2IHN0 eWxlPSdmbGV4OiAxOyB0 ZXh0LWFsaWduOiBjZW50 ZXI7IG1hcmdpbi1sZWZ0 OiA1cHg7Jz4KICAgICAg ICAgICAgICAgICAgICAg ICAgPHAgc3R5bGU9J2Zv bnQtc2l6ZTogMjZweDsg Y29sb3I6ICMzMzM7IG1h cmdpbi1ib3R0b206IDE1 cHg7Jz4KICAgICAgICAg ICAgICAgICAgICAgICAg ICAgIFdhbnQgdG8gcmVh ZCBtb3JlIGFib3V0IENh cmxzYmVyZz8KICAgICAg ICAgICAgICAgICAgICAg ICAgPC9wPgoKICAgICAg ICAgICAgICAgICAgICAg ICAgPGEgaHJlZj0naW5k ZXgucGhwP3BhZ2U9c2ln bnVwJyBzdHlsZT0nCiAg ICAgICAgICAgICAgICAg ICAgICAgICAgICBiYWNr Z3JvdW5kLWNvbG9yOiAj MDA3QkZGOwogICAgICAg ICAgICAgICAgICAgICAg ICAgICAgY29sb3I6ICNm ZmY7CiAgICAgICAgICAg ICAgICAgICAgICAgICAg ICBwYWRkaW5nOiAxMHB4 IDIwcHg7CiAgICAgICAg ICAgICAgICAgICAgICAg ICAgICBib3JkZXItcmFk aXVzOiA1cHg7CiAgICAg ICAgICAgICAgICAgICAg ICAgICAgICB0ZXh0LWRl Y29yYXRpb246IG5vbmU7 CiAgICAgICAgICAgICAg ICAgICAgICAgICAgICBm b250LXdlaWdodDogYm9s ZDsKICAgICAgICAgICAg ICAgICAgICAgICAgICAg IG1hcmdpbi1yaWdodDog MTBweDsKICAgICAgICAg ICAgICAgICAgICAgICAg ICAgIHRyYW5zaXRpb246 IGJhY2tncm91bmQtY29s b3IgMC4zcyBlYXNlOycK ICAgICAgICAgICAgICAg ICAgICAgICAgICAgIG9u bW91c2VvdmVyPSd0aGlz LnN0eWxlLmJhY2tncm91 bmRDb2xvcj0iIzAwNTZi MyIKICAgICAgICAgICAg ICAgICAgICAgICAgICAg IG9ubW91c2VvdXQ9J3Ro aXMuc3R5bGUuYmFja2dy b3VuZENvbG9yPSIjMDA3 QkZGIj4KICAgICAgICAg ICAgICAgICAgICAgICAg ICAgIFNpZ24gdXAgZm9y IGZyZWUKICAgICAgICAg ICAgICAgICAgICAgICAg PC9hPgoKICAgICAgICAg ICAgICAgICAgICAgICAg PHNwYW4gc3R5bGU9J21h cmdpbjogMCA4cHg7IGNv bG9yOiAjNTU1Oyc+b3I8 L3NwYW4+CgogICAgICAg ICAgICAgICAgICAgICAg ICA8YSBocmVmPSdpbmRl eC5waHA/cGFnZT1sb2dp bicgc3R5bGU9JwogICAg ICAgICAgICAgICAgICAg ICAgICAgICAgY29sb3I6 ICMwMDdCRkY7CiAgICAg ICAgICAgICAgICAgICAg ICAgICAgICB0ZXh0LWRl Y29yYXRpb246IHVuZGVy bGluZTsKICAgICAgICAg ICAgICAgICAgICAgICAg ICAgIGZvbnQtd2VpZ2h0 OiA1MDA7Jz4KICAgICAg ICAgICAgICAgICAgICAg ICAgICAgIGxvZyBpbgog ICAgICAgICAgICAgICAg ICAgICAgICA8L2E+CiAg ICAgICAgICAgICAgICAg ICAgPC9kaXY+CiAgICAg ICAgICAgICAgICA8L2Rp dj4KICAgICAgICAgICAg PC9kaXY+CgogICAgICAg ICAgICA=
What is the Carlsberg company's business model?
CiAgICAgICAgICAgIDxk aXYgc3R5bGU9J3dpZHRo OiAxMDAlOyBkaXNwbGF5 OiBmbGV4OyBqdXN0aWZ5 LWNvbnRlbnQ6IGNlbnRl cjsnPgogICAgICAgICAg ICAgICAgPGRpdiBzdHls ZT0nCiAgICAgICAgICAg ICAgICAgICAgZGlzcGxh eTogZmxleDsKICAgICAg ICAgICAgICAgICAgICBh bGlnbi1pdGVtczogY2Vu dGVyOwogICAgICAgICAg ICAgICAgICAgIGJhY2tn cm91bmQtY29sb3I6ICNm MGY0Zjg7CiAgICAgICAg ICAgICAgICAgICAgYm9y ZGVyOiAxcHggc29saWQg I2QxZTNmMDsKICAgICAg ICAgICAgICAgICAgICBi b3JkZXItcmFkaXVzOiAx MHB4OwogICAgICAgICAg ICAgICAgICAgIHBhZGRp bmc6IDIwcHg7CiAgICAg ICAgICAgICAgICAgICAg bWFyZ2luOiAyMHB4IDA7 CiAgICAgICAgICAgICAg ICAgICAgZm9udC1mYW1p bHk6ICJTZWdvZSBVSSIs IFJvYm90bywgc2Fucy1z ZXJpZjsKICAgICAgICAg ICAgICAgICAgICBib3gt c2hhZG93OiAwIDJweCA2 cHggcmdiYSgwLCAwLCAw LCAwLjA1KTsKICAgICAg ICAgICAgICAgICAgICBt YXgtd2lkdGg6IDkwMHB4 OwogICAgICAgICAgICAg ICAgICAgIHdpZHRoOiAx MDAlOyc+CgogICAgICAg ICAgICAgICAgICAgIDwh LS0gWVlZOiBJbnNlcnQg eW91ciBsb2dvIGltYWdl IGhlcmUgLS0+CiAgICAg ICAgICAgICAgICAgICAg PGltZyBzcmM9ImFzc2V0 cy9sb2dvcy9oTERGWERI NVd1eU9XYUhtSTlQQi53 ZWJwIiBhbHQ9IkNhcmxz YmVyZyIgdGl0bGU9IkNh cmxzYmVyZyIgY2xhc3M9 ImltZy1mbHVpZCIgaGVp Z2h0PTkwIHdpZHRoPTkw IGxvYWRpbmc9J2xhenkn PgoKICAgICAgICAgICAg ICAgICAgICA8ZGl2IHN0 eWxlPSdmbGV4OiAxOyB0 ZXh0LWFsaWduOiBjZW50 ZXI7IG1hcmdpbi1sZWZ0 OiA1cHg7Jz4KICAgICAg ICAgICAgICAgICAgICAg ICAgPHAgc3R5bGU9J2Zv bnQtc2l6ZTogMjZweDsg Y29sb3I6ICMzMzM7IG1h cmdpbi1ib3R0b206IDE1 cHg7Jz4KICAgICAgICAg ICAgICAgICAgICAgICAg ICAgIFdhbnQgdG8gcmVh ZCBtb3JlIGFib3V0IENh cmxzYmVyZz8KICAgICAg ICAgICAgICAgICAgICAg ICAgPC9wPgoKICAgICAg ICAgICAgICAgICAgICAg ICAgPGEgaHJlZj0naW5k ZXgucGhwP3BhZ2U9c2ln bnVwJyBzdHlsZT0nCiAg ICAgICAgICAgICAgICAg ICAgICAgICAgICBiYWNr Z3JvdW5kLWNvbG9yOiAj MDA3QkZGOwogICAgICAg ICAgICAgICAgICAgICAg ICAgICAgY29sb3I6ICNm ZmY7CiAgICAgICAgICAg ICAgICAgICAgICAgICAg ICBwYWRkaW5nOiAxMHB4 IDIwcHg7CiAgICAgICAg ICAgICAgICAgICAgICAg ICAgICBib3JkZXItcmFk aXVzOiA1cHg7CiAgICAg ICAgICAgICAgICAgICAg ICAgICAgICB0ZXh0LWRl Y29yYXRpb246IG5vbmU7 CiAgICAgICAgICAgICAg ICAgICAgICAgICAgICBm b250LXdlaWdodDogYm9s ZDsKICAgICAgICAgICAg ICAgICAgICAgICAgICAg IG1hcmdpbi1yaWdodDog MTBweDsKICAgICAgICAg ICAgICAgICAgICAgICAg ICAgIHRyYW5zaXRpb246 IGJhY2tncm91bmQtY29s b3IgMC4zcyBlYXNlOycK ICAgICAgICAgICAgICAg ICAgICAgICAgICAgIG9u bW91c2VvdmVyPSd0aGlz LnN0eWxlLmJhY2tncm91 bmRDb2xvcj0iIzAwNTZi MyIKICAgICAgICAgICAg ICAgICAgICAgICAgICAg IG9ubW91c2VvdXQ9J3Ro aXMuc3R5bGUuYmFja2dy b3VuZENvbG9yPSIjMDA3 QkZGIj4KICAgICAgICAg ICAgICAgICAgICAgICAg ICAgIFNpZ24gdXAgZm9y IGZyZWUKICAgICAgICAg ICAgICAgICAgICAgICAg PC9hPgoKICAgICAgICAg ICAgICAgICAgICAgICAg PHNwYW4gc3R5bGU9J21h cmdpbjogMCA4cHg7IGNv bG9yOiAjNTU1Oyc+b3I8 L3NwYW4+CgogICAgICAg ICAgICAgICAgICAgICAg ICA8YSBocmVmPSdpbmRl eC5waHA/cGFnZT1sb2dp bicgc3R5bGU9JwogICAg ICAgICAgICAgICAgICAg ICAgICAgICAgY29sb3I6 ICMwMDdCRkY7CiAgICAg ICAgICAgICAgICAgICAg ICAgICAgICB0ZXh0LWRl Y29yYXRpb246IHVuZGVy bGluZTsKICAgICAgICAg ICAgICAgICAgICAgICAg ICAgIGZvbnQtd2VpZ2h0 OiA1MDA7Jz4KICAgICAg ICAgICAgICAgICAgICAg ICAgICAgIGxvZyBpbgog ICAgICAgICAgICAgICAg ICAgICAgICA8L2E+CiAg ICAgICAgICAgICAgICAg ICAgPC9kaXY+CiAgICAg ICAgICAgICAgICA8L2Rp dj4KICAgICAgICAgICAg PC9kaXY+CgogICAgICAg ICAgICA=
What is the Carlsberg company's unique selling proposition?
CiAgICAgICAgICAgIDxk aXYgc3R5bGU9J3dpZHRo OiAxMDAlOyBkaXNwbGF5 OiBmbGV4OyBqdXN0aWZ5 LWNvbnRlbnQ6IGNlbnRl cjsnPgogICAgICAgICAg ICAgICAgPGRpdiBzdHls ZT0nCiAgICAgICAgICAg ICAgICAgICAgZGlzcGxh eTogZmxleDsKICAgICAg ICAgICAgICAgICAgICBh bGlnbi1pdGVtczogY2Vu dGVyOwogICAgICAgICAg ICAgICAgICAgIGJhY2tn cm91bmQtY29sb3I6ICNm MGY0Zjg7CiAgICAgICAg ICAgICAgICAgICAgYm9y ZGVyOiAxcHggc29saWQg I2QxZTNmMDsKICAgICAg ICAgICAgICAgICAgICBi b3JkZXItcmFkaXVzOiAx MHB4OwogICAgICAgICAg ICAgICAgICAgIHBhZGRp bmc6IDIwcHg7CiAgICAg ICAgICAgICAgICAgICAg bWFyZ2luOiAyMHB4IDA7 CiAgICAgICAgICAgICAg ICAgICAgZm9udC1mYW1p bHk6ICJTZWdvZSBVSSIs IFJvYm90bywgc2Fucy1z ZXJpZjsKICAgICAgICAg ICAgICAgICAgICBib3gt c2hhZG93OiAwIDJweCA2 cHggcmdiYSgwLCAwLCAw LCAwLjA1KTsKICAgICAg ICAgICAgICAgICAgICBt YXgtd2lkdGg6IDkwMHB4 OwogICAgICAgICAgICAg ICAgICAgIHdpZHRoOiAx MDAlOyc+CgogICAgICAg ICAgICAgICAgICAgIDwh LS0gWVlZOiBJbnNlcnQg eW91ciBsb2dvIGltYWdl IGhlcmUgLS0+CiAgICAg ICAgICAgICAgICAgICAg PGltZyBzcmM9ImFzc2V0 cy9sb2dvcy9oTERGWERI NVd1eU9XYUhtSTlQQi53 ZWJwIiBhbHQ9IkNhcmxz YmVyZyIgdGl0bGU9IkNh cmxzYmVyZyIgY2xhc3M9 ImltZy1mbHVpZCIgaGVp Z2h0PTkwIHdpZHRoPTkw IGxvYWRpbmc9J2xhenkn PgoKICAgICAgICAgICAg ICAgICAgICA8ZGl2IHN0 eWxlPSdmbGV4OiAxOyB0 ZXh0LWFsaWduOiBjZW50 ZXI7IG1hcmdpbi1sZWZ0 OiA1cHg7Jz4KICAgICAg ICAgICAgICAgICAgICAg ICAgPHAgc3R5bGU9J2Zv bnQtc2l6ZTogMjZweDsg Y29sb3I6ICMzMzM7IG1h cmdpbi1ib3R0b206IDE1 cHg7Jz4KICAgICAgICAg ICAgICAgICAgICAgICAg ICAgIFdhbnQgdG8gcmVh ZCBtb3JlIGFib3V0IENh cmxzYmVyZz8KICAgICAg ICAgICAgICAgICAgICAg ICAgPC9wPgoKICAgICAg ICAgICAgICAgICAgICAg ICAgPGEgaHJlZj0naW5k ZXgucGhwP3BhZ2U9c2ln bnVwJyBzdHlsZT0nCiAg ICAgICAgICAgICAgICAg ICAgICAgICAgICBiYWNr Z3JvdW5kLWNvbG9yOiAj MDA3QkZGOwogICAgICAg ICAgICAgICAgICAgICAg ICAgICAgY29sb3I6ICNm ZmY7CiAgICAgICAgICAg ICAgICAgICAgICAgICAg ICBwYWRkaW5nOiAxMHB4 IDIwcHg7CiAgICAgICAg ICAgICAgICAgICAgICAg ICAgICBib3JkZXItcmFk aXVzOiA1cHg7CiAgICAg ICAgICAgICAgICAgICAg ICAgICAgICB0ZXh0LWRl Y29yYXRpb246IG5vbmU7 CiAgICAgICAgICAgICAg ICAgICAgICAgICAgICBm b250LXdlaWdodDogYm9s ZDsKICAgICAgICAgICAg ICAgICAgICAgICAgICAg IG1hcmdpbi1yaWdodDog MTBweDsKICAgICAgICAg ICAgICAgICAgICAgICAg ICAgIHRyYW5zaXRpb246 IGJhY2tncm91bmQtY29s b3IgMC4zcyBlYXNlOycK ICAgICAgICAgICAgICAg ICAgICAgICAgICAgIG9u bW91c2VvdmVyPSd0aGlz LnN0eWxlLmJhY2tncm91 bmRDb2xvcj0iIzAwNTZi MyIKICAgICAgICAgICAg ICAgICAgICAgICAgICAg IG9ubW91c2VvdXQ9J3Ro aXMuc3R5bGUuYmFja2dy b3VuZENvbG9yPSIjMDA3 QkZGIj4KICAgICAgICAg ICAgICAgICAgICAgICAg ICAgIFNpZ24gdXAgZm9y IGZyZWUKICAgICAgICAg ICAgICAgICAgICAgICAg PC9hPgoKICAgICAgICAg ICAgICAgICAgICAgICAg PHNwYW4gc3R5bGU9J21h cmdpbjogMCA4cHg7IGNv bG9yOiAjNTU1Oyc+b3I8 L3NwYW4+CgogICAgICAg ICAgICAgICAgICAgICAg ICA8YSBocmVmPSdpbmRl eC5waHA/cGFnZT1sb2dp bicgc3R5bGU9JwogICAg ICAgICAgICAgICAgICAg ICAgICAgICAgY29sb3I6 ICMwMDdCRkY7CiAgICAg ICAgICAgICAgICAgICAg ICAgICAgICB0ZXh0LWRl Y29yYXRpb246IHVuZGVy bGluZTsKICAgICAgICAg ICAgICAgICAgICAgICAg ICAgIGZvbnQtd2VpZ2h0 OiA1MDA7Jz4KICAgICAg ICAgICAgICAgICAgICAg ICAgICAgIGxvZyBpbgog ICAgICAgICAgICAgICAg ICAgICAgICA8L2E+CiAg ICAgICAgICAgICAgICAg ICAgPC9kaXY+CiAgICAg ICAgICAgICAgICA8L2Rp dj4KICAgICAgICAgICAg PC9kaXY+CgogICAgICAg ICAgICA=
How does the Carlsberg company differentiate itself in the market?
CiAgICAgICAgICAgIDxk aXYgc3R5bGU9J3dpZHRo OiAxMDAlOyBkaXNwbGF5 OiBmbGV4OyBqdXN0aWZ5 LWNvbnRlbnQ6IGNlbnRl cjsnPgogICAgICAgICAg ICAgICAgPGRpdiBzdHls ZT0nCiAgICAgICAgICAg ICAgICAgICAgZGlzcGxh eTogZmxleDsKICAgICAg ICAgICAgICAgICAgICBh bGlnbi1pdGVtczogY2Vu dGVyOwogICAgICAgICAg ICAgICAgICAgIGJhY2tn cm91bmQtY29sb3I6ICNm MGY0Zjg7CiAgICAgICAg ICAgICAgICAgICAgYm9y ZGVyOiAxcHggc29saWQg I2QxZTNmMDsKICAgICAg ICAgICAgICAgICAgICBi b3JkZXItcmFkaXVzOiAx MHB4OwogICAgICAgICAg ICAgICAgICAgIHBhZGRp bmc6IDIwcHg7CiAgICAg ICAgICAgICAgICAgICAg bWFyZ2luOiAyMHB4IDA7 CiAgICAgICAgICAgICAg ICAgICAgZm9udC1mYW1p bHk6ICJTZWdvZSBVSSIs IFJvYm90bywgc2Fucy1z ZXJpZjsKICAgICAgICAg ICAgICAgICAgICBib3gt c2hhZG93OiAwIDJweCA2 cHggcmdiYSgwLCAwLCAw LCAwLjA1KTsKICAgICAg ICAgICAgICAgICAgICBt YXgtd2lkdGg6IDkwMHB4 OwogICAgICAgICAgICAg ICAgICAgIHdpZHRoOiAx MDAlOyc+CgogICAgICAg ICAgICAgICAgICAgIDwh LS0gWVlZOiBJbnNlcnQg eW91ciBsb2dvIGltYWdl IGhlcmUgLS0+CiAgICAg ICAgICAgICAgICAgICAg PGltZyBzcmM9ImFzc2V0 cy9sb2dvcy9oTERGWERI NVd1eU9XYUhtSTlQQi53 ZWJwIiBhbHQ9IkNhcmxz YmVyZyIgdGl0bGU9IkNh cmxzYmVyZyIgY2xhc3M9 ImltZy1mbHVpZCIgaGVp Z2h0PTkwIHdpZHRoPTkw IGxvYWRpbmc9J2xhenkn PgoKICAgICAgICAgICAg ICAgICAgICA8ZGl2IHN0 eWxlPSdmbGV4OiAxOyB0 ZXh0LWFsaWduOiBjZW50 ZXI7IG1hcmdpbi1sZWZ0 OiA1cHg7Jz4KICAgICAg ICAgICAgICAgICAgICAg ICAgPHAgc3R5bGU9J2Zv bnQtc2l6ZTogMjZweDsg Y29sb3I6ICMzMzM7IG1h cmdpbi1ib3R0b206IDE1 cHg7Jz4KICAgICAgICAg ICAgICAgICAgICAgICAg ICAgIFdhbnQgdG8gcmVh ZCBtb3JlIGFib3V0IENh cmxzYmVyZz8KICAgICAg ICAgICAgICAgICAgICAg ICAgPC9wPgoKICAgICAg ICAgICAgICAgICAgICAg ICAgPGEgaHJlZj0naW5k ZXgucGhwP3BhZ2U9c2ln bnVwJyBzdHlsZT0nCiAg ICAgICAgICAgICAgICAg ICAgICAgICAgICBiYWNr Z3JvdW5kLWNvbG9yOiAj MDA3QkZGOwogICAgICAg ICAgICAgICAgICAgICAg ICAgICAgY29sb3I6ICNm ZmY7CiAgICAgICAgICAg ICAgICAgICAgICAgICAg ICBwYWRkaW5nOiAxMHB4 IDIwcHg7CiAgICAgICAg ICAgICAgICAgICAgICAg ICAgICBib3JkZXItcmFk aXVzOiA1cHg7CiAgICAg ICAgICAgICAgICAgICAg ICAgICAgICB0ZXh0LWRl Y29yYXRpb246IG5vbmU7 CiAgICAgICAgICAgICAg ICAgICAgICAgICAgICBm b250LXdlaWdodDogYm9s ZDsKICAgICAgICAgICAg ICAgICAgICAgICAgICAg IG1hcmdpbi1yaWdodDog MTBweDsKICAgICAgICAg ICAgICAgICAgICAgICAg ICAgIHRyYW5zaXRpb246 IGJhY2tncm91bmQtY29s b3IgMC4zcyBlYXNlOycK ICAgICAgICAgICAgICAg ICAgICAgICAgICAgIG9u bW91c2VvdmVyPSd0aGlz LnN0eWxlLmJhY2tncm91 bmRDb2xvcj0iIzAwNTZi MyIKICAgICAgICAgICAg ICAgICAgICAgICAgICAg IG9ubW91c2VvdXQ9J3Ro aXMuc3R5bGUuYmFja2dy b3VuZENvbG9yPSIjMDA3 QkZGIj4KICAgICAgICAg ICAgICAgICAgICAgICAg ICAgIFNpZ24gdXAgZm9y IGZyZWUKICAgICAgICAg ICAgICAgICAgICAgICAg PC9hPgoKICAgICAgICAg ICAgICAgICAgICAgICAg PHNwYW4gc3R5bGU9J21h cmdpbjogMCA4cHg7IGNv bG9yOiAjNTU1Oyc+b3I8 L3NwYW4+CgogICAgICAg ICAgICAgICAgICAgICAg ICA8YSBocmVmPSdpbmRl eC5waHA/cGFnZT1sb2dp bicgc3R5bGU9JwogICAg ICAgICAgICAgICAgICAg ICAgICAgICAgY29sb3I6 ICMwMDdCRkY7CiAgICAg ICAgICAgICAgICAgICAg ICAgICAgICB0ZXh0LWRl Y29yYXRpb246IHVuZGVy bGluZTsKICAgICAgICAg ICAgICAgICAgICAgICAg ICAgIGZvbnQtd2VpZ2h0 OiA1MDA7Jz4KICAgICAg ICAgICAgICAgICAgICAg ICAgICAgIGxvZyBpbgog ICAgICAgICAgICAgICAg ICAgICAgICA8L2E+CiAg ICAgICAgICAgICAgICAg ICAgPC9kaXY+CiAgICAg ICAgICAgICAgICA8L2Rp dj4KICAgICAgICAgICAg PC9kaXY+CgogICAgICAg ICAgICA=
What are the Carlsberg company's potential challenges in the industry?
CiAgICAgICAgICAgIDxk aXYgc3R5bGU9J3dpZHRo OiAxMDAlOyBkaXNwbGF5 OiBmbGV4OyBqdXN0aWZ5 LWNvbnRlbnQ6IGNlbnRl cjsnPgogICAgICAgICAg ICAgICAgPGRpdiBzdHls ZT0nCiAgICAgICAgICAg ICAgICAgICAgZGlzcGxh eTogZmxleDsKICAgICAg ICAgICAgICAgICAgICBh bGlnbi1pdGVtczogY2Vu dGVyOwogICAgICAgICAg ICAgICAgICAgIGJhY2tn cm91bmQtY29sb3I6ICNm MGY0Zjg7CiAgICAgICAg ICAgICAgICAgICAgYm9y ZGVyOiAxcHggc29saWQg I2QxZTNmMDsKICAgICAg ICAgICAgICAgICAgICBi b3JkZXItcmFkaXVzOiAx MHB4OwogICAgICAgICAg ICAgICAgICAgIHBhZGRp bmc6IDIwcHg7CiAgICAg ICAgICAgICAgICAgICAg bWFyZ2luOiAyMHB4IDA7 CiAgICAgICAgICAgICAg ICAgICAgZm9udC1mYW1p bHk6ICJTZWdvZSBVSSIs IFJvYm90bywgc2Fucy1z ZXJpZjsKICAgICAgICAg ICAgICAgICAgICBib3gt c2hhZG93OiAwIDJweCA2 cHggcmdiYSgwLCAwLCAw LCAwLjA1KTsKICAgICAg ICAgICAgICAgICAgICBt YXgtd2lkdGg6IDkwMHB4 OwogICAgICAgICAgICAg ICAgICAgIHdpZHRoOiAx MDAlOyc+CgogICAgICAg ICAgICAgICAgICAgIDwh LS0gWVlZOiBJbnNlcnQg eW91ciBsb2dvIGltYWdl IGhlcmUgLS0+CiAgICAg ICAgICAgICAgICAgICAg PGltZyBzcmM9ImFzc2V0 cy9sb2dvcy9oTERGWERI NVd1eU9XYUhtSTlQQi53 ZWJwIiBhbHQ9IkNhcmxz YmVyZyIgdGl0bGU9IkNh cmxzYmVyZyIgY2xhc3M9 ImltZy1mbHVpZCIgaGVp Z2h0PTkwIHdpZHRoPTkw IGxvYWRpbmc9J2xhenkn PgoKICAgICAgICAgICAg ICAgICAgICA8ZGl2IHN0 eWxlPSdmbGV4OiAxOyB0 ZXh0LWFsaWduOiBjZW50 ZXI7IG1hcmdpbi1sZWZ0 OiA1cHg7Jz4KICAgICAg ICAgICAgICAgICAgICAg ICAgPHAgc3R5bGU9J2Zv bnQtc2l6ZTogMjZweDsg Y29sb3I6ICMzMzM7IG1h cmdpbi1ib3R0b206IDE1 cHg7Jz4KICAgICAgICAg ICAgICAgICAgICAgICAg ICAgIFdhbnQgdG8gcmVh ZCBtb3JlIGFib3V0IENh cmxzYmVyZz8KICAgICAg ICAgICAgICAgICAgICAg ICAgPC9wPgoKICAgICAg ICAgICAgICAgICAgICAg ICAgPGEgaHJlZj0naW5k ZXgucGhwP3BhZ2U9c2ln bnVwJyBzdHlsZT0nCiAg ICAgICAgICAgICAgICAg ICAgICAgICAgICBiYWNr Z3JvdW5kLWNvbG9yOiAj MDA3QkZGOwogICAgICAg ICAgICAgICAgICAgICAg ICAgICAgY29sb3I6ICNm ZmY7CiAgICAgICAgICAg ICAgICAgICAgICAgICAg ICBwYWRkaW5nOiAxMHB4 IDIwcHg7CiAgICAgICAg ICAgICAgICAgICAgICAg ICAgICBib3JkZXItcmFk aXVzOiA1cHg7CiAgICAg ICAgICAgICAgICAgICAg ICAgICAgICB0ZXh0LWRl Y29yYXRpb246IG5vbmU7 CiAgICAgICAgICAgICAg ICAgICAgICAgICAgICBm b250LXdlaWdodDogYm9s ZDsKICAgICAgICAgICAg ICAgICAgICAgICAgICAg IG1hcmdpbi1yaWdodDog MTBweDsKICAgICAgICAg ICAgICAgICAgICAgICAg ICAgIHRyYW5zaXRpb246 IGJhY2tncm91bmQtY29s b3IgMC4zcyBlYXNlOycK ICAgICAgICAgICAgICAg ICAgICAgICAgICAgIG9u bW91c2VvdmVyPSd0aGlz LnN0eWxlLmJhY2tncm91 bmRDb2xvcj0iIzAwNTZi MyIKICAgICAgICAgICAg ICAgICAgICAgICAgICAg IG9ubW91c2VvdXQ9J3Ro aXMuc3R5bGUuYmFja2dy b3VuZENvbG9yPSIjMDA3 QkZGIj4KICAgICAgICAg ICAgICAgICAgICAgICAg ICAgIFNpZ24gdXAgZm9y IGZyZWUKICAgICAgICAg ICAgICAgICAgICAgICAg PC9hPgoKICAgICAgICAg ICAgICAgICAgICAgICAg PHNwYW4gc3R5bGU9J21h cmdpbjogMCA4cHg7IGNv bG9yOiAjNTU1Oyc+b3I8 L3NwYW4+CgogICAgICAg ICAgICAgICAgICAgICAg ICA8YSBocmVmPSdpbmRl eC5waHA/cGFnZT1sb2dp bicgc3R5bGU9JwogICAg ICAgICAgICAgICAgICAg ICAgICAgICAgY29sb3I6 ICMwMDdCRkY7CiAgICAg ICAgICAgICAgICAgICAg ICAgICAgICB0ZXh0LWRl Y29yYXRpb246IHVuZGVy bGluZTsKICAgICAgICAg ICAgICAgICAgICAgICAg ICAgIGZvbnQtd2VpZ2h0 OiA1MDA7Jz4KICAgICAg ICAgICAgICAgICAgICAg ICAgICAgIGxvZyBpbgog ICAgICAgICAgICAgICAg ICAgICAgICA8L2E+CiAg ICAgICAgICAgICAgICAg ICAgPC9kaXY+CiAgICAg ICAgICAgICAgICA8L2Rp dj4KICAgICAgICAgICAg PC9kaXY+CgogICAgICAg ICAgICA=
What challenges did the Carlsberg company face in the recent years?
CiAgICAgICAgICAgIDxk aXYgc3R5bGU9J3dpZHRo OiAxMDAlOyBkaXNwbGF5 OiBmbGV4OyBqdXN0aWZ5 LWNvbnRlbnQ6IGNlbnRl cjsnPgogICAgICAgICAg ICAgICAgPGRpdiBzdHls ZT0nCiAgICAgICAgICAg ICAgICAgICAgZGlzcGxh eTogZmxleDsKICAgICAg ICAgICAgICAgICAgICBh bGlnbi1pdGVtczogY2Vu dGVyOwogICAgICAgICAg ICAgICAgICAgIGJhY2tn cm91bmQtY29sb3I6ICNm MGY0Zjg7CiAgICAgICAg ICAgICAgICAgICAgYm9y ZGVyOiAxcHggc29saWQg I2QxZTNmMDsKICAgICAg ICAgICAgICAgICAgICBi b3JkZXItcmFkaXVzOiAx MHB4OwogICAgICAgICAg ICAgICAgICAgIHBhZGRp bmc6IDIwcHg7CiAgICAg ICAgICAgICAgICAgICAg bWFyZ2luOiAyMHB4IDA7 CiAgICAgICAgICAgICAg ICAgICAgZm9udC1mYW1p bHk6ICJTZWdvZSBVSSIs IFJvYm90bywgc2Fucy1z ZXJpZjsKICAgICAgICAg ICAgICAgICAgICBib3gt c2hhZG93OiAwIDJweCA2 cHggcmdiYSgwLCAwLCAw LCAwLjA1KTsKICAgICAg ICAgICAgICAgICAgICBt YXgtd2lkdGg6IDkwMHB4 OwogICAgICAgICAgICAg ICAgICAgIHdpZHRoOiAx MDAlOyc+CgogICAgICAg ICAgICAgICAgICAgIDwh LS0gWVlZOiBJbnNlcnQg eW91ciBsb2dvIGltYWdl IGhlcmUgLS0+CiAgICAg ICAgICAgICAgICAgICAg PGltZyBzcmM9ImFzc2V0 cy9sb2dvcy9oTERGWERI NVd1eU9XYUhtSTlQQi53 ZWJwIiBhbHQ9IkNhcmxz YmVyZyIgdGl0bGU9IkNh cmxzYmVyZyIgY2xhc3M9 ImltZy1mbHVpZCIgaGVp Z2h0PTkwIHdpZHRoPTkw IGxvYWRpbmc9J2xhenkn PgoKICAgICAgICAgICAg ICAgICAgICA8ZGl2IHN0 eWxlPSdmbGV4OiAxOyB0 ZXh0LWFsaWduOiBjZW50 ZXI7IG1hcmdpbi1sZWZ0 OiA1cHg7Jz4KICAgICAg ICAgICAgICAgICAgICAg ICAgPHAgc3R5bGU9J2Zv bnQtc2l6ZTogMjZweDsg Y29sb3I6ICMzMzM7IG1h cmdpbi1ib3R0b206IDE1 cHg7Jz4KICAgICAgICAg ICAgICAgICAgICAgICAg ICAgIFdhbnQgdG8gcmVh ZCBtb3JlIGFib3V0IENh cmxzYmVyZz8KICAgICAg ICAgICAgICAgICAgICAg ICAgPC9wPgoKICAgICAg ICAgICAgICAgICAgICAg ICAgPGEgaHJlZj0naW5k ZXgucGhwP3BhZ2U9c2ln bnVwJyBzdHlsZT0nCiAg ICAgICAgICAgICAgICAg ICAgICAgICAgICBiYWNr Z3JvdW5kLWNvbG9yOiAj MDA3QkZGOwogICAgICAg ICAgICAgICAgICAgICAg ICAgICAgY29sb3I6ICNm ZmY7CiAgICAgICAgICAg ICAgICAgICAgICAgICAg ICBwYWRkaW5nOiAxMHB4 IDIwcHg7CiAgICAgICAg ICAgICAgICAgICAgICAg ICAgICBib3JkZXItcmFk aXVzOiA1cHg7CiAgICAg ICAgICAgICAgICAgICAg ICAgICAgICB0ZXh0LWRl Y29yYXRpb246IG5vbmU7 CiAgICAgICAgICAgICAg ICAgICAgICAgICAgICBm b250LXdlaWdodDogYm9s ZDsKICAgICAgICAgICAg ICAgICAgICAgICAgICAg IG1hcmdpbi1yaWdodDog MTBweDsKICAgICAgICAg ICAgICAgICAgICAgICAg ICAgIHRyYW5zaXRpb246 IGJhY2tncm91bmQtY29s b3IgMC4zcyBlYXNlOycK ICAgICAgICAgICAgICAg ICAgICAgICAgICAgIG9u bW91c2VvdmVyPSd0aGlz LnN0eWxlLmJhY2tncm91 bmRDb2xvcj0iIzAwNTZi MyIKICAgICAgICAgICAg ICAgICAgICAgICAgICAg IG9ubW91c2VvdXQ9J3Ro aXMuc3R5bGUuYmFja2dy b3VuZENvbG9yPSIjMDA3 QkZGIj4KICAgICAgICAg ICAgICAgICAgICAgICAg ICAgIFNpZ24gdXAgZm9y IGZyZWUKICAgICAgICAg ICAgICAgICAgICAgICAg PC9hPgoKICAgICAgICAg ICAgICAgICAgICAgICAg PHNwYW4gc3R5bGU9J21h cmdpbjogMCA4cHg7IGNv bG9yOiAjNTU1Oyc+b3I8 L3NwYW4+CgogICAgICAg ICAgICAgICAgICAgICAg ICA8YSBocmVmPSdpbmRl eC5waHA/cGFnZT1sb2dp bicgc3R5bGU9JwogICAg ICAgICAgICAgICAgICAg ICAgICAgICAgY29sb3I6 ICMwMDdCRkY7CiAgICAg ICAgICAgICAgICAgICAg ICAgICAgICB0ZXh0LWRl Y29yYXRpb246IHVuZGVy bGluZTsKICAgICAgICAg ICAgICAgICAgICAgICAg ICAgIGZvbnQtd2VpZ2h0 OiA1MDA7Jz4KICAgICAg ICAgICAgICAgICAgICAg ICAgICAgIGxvZyBpbgog ICAgICAgICAgICAgICAg ICAgICAgICA8L2E+CiAg ICAgICAgICAgICAgICAg ICAgPC9kaXY+CiAgICAg ICAgICAgICAgICA8L2Rp dj4KICAgICAgICAgICAg PC9kaXY+CgogICAgICAg ICAgICA=
