Wolverine World Wide

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, its history, and products
Wolverine World Wide is an American footwear and apparel company founded in 1883 by G.A. Krause in Rockford, Michigan. Originally named the Wolverine Shoe and Tanning Company, the company started off as a leather tanning company producing quality leather product. The company was renamed Wolverine World Wide in 1964 and has since expanded into a global company with a wide range of products.
History:
In the late 19th century, the company was known for its high-quality work boots made from horsehide leather. In the 1900s, the company continued to grow and began manufacturing performance, trail, and athletic shoes. In the 1970s, Wolverine World Wide introduced its popular Hush Puppies brand, which became a cultural phenomenon in the United States. Throughout the 1980s and 90s, the company expanded its product offerings to include casual shoes, boots, and outdoor footwear.
Products:
Wolverine World Wide is known for its wide range of footwear and apparel products. The company's most famous brands include Wolverine, Merrell, Hush Puppies, Keds, Sperry, and Saucony. These brands cover various categories, including casual shoes, work boots, hiking boots, athletic shoes, and performance footwear. The company also sells apparel, including jackets, shirts, and socks, under its various brands.
Wolverine boots are known for their durability and comfort, especially their work boots designed for tough outdoor conditions. Merrell offers a range of hiking and athletic shoes designed for outdoor activities. Hush Puppies are known for their comfortable and stylish casual shoes, while Keds and Sperry specialize in fashion and performance footwear for men and women. Saucony is a popular athletic brand offering high-performance shoes for running, walking, and other activities.
Sustainability:
Wolverine World Wide has taken steps to become a more sustainable company, with a focus on reducing its environmental impact. The company has implemented sustainable practices in its supply chain, such as using renewable energy sources and reducing water usage. Wolverine also uses recycled and sustainable materials in its products, such as recycled plastic bottles and organic cotton.
In 2019, Wolverine World Wide announced its sustainability goals for 2025, which includes reducing its greenhouse gas emissions, waste to landfill, and water consumption. The company also aims to increase the use of sustainable materials in its products and ensure ethical and responsible sourcing throughout its supply chain.
In addition, Wolverine World Wide partners with various organizations to give back to the community and support environmental causes. The company has donated millions of dollars to support initiatives such as disaster relief, environmental preservation, and educational programs.
In conclusion, Wolverine World Wide is a well-respected and established company with a long history of producing high-quality footwear and apparel. The company continues to expand its product offerings and is committed to sustainable practices and giving back to the community.

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See Company Q&A