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Risks
1. Competition Risk: With other health insurance firms innovating and competing, Humana's market dominance may not be sustainable.
2. Regulation Risk: Developments in health care legislation can potentially affect Humana's financial performance and the products they offer.
3. Legal Risk: An increase in litigation, particularly concerning class action suits, could adversely affect Humana's business operations.
4. Technology Risk: Without an advanced technological system, Humana may be vulnerable to disruption, errors, and outages in its customer service operations.
5. Financial Risk: Changing economic conditions can lead to backlash from the government, creditors, customers, and shareholders for risky investments.
6. Reputation Risk: Flawed customer service and communication can lead to a tarnished corporate brand.
7. Compliance Risk: Fines and other potential punishments for regulatory non-compliance can be costly and damaging to Humana's reputation.