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Risks
1. Competition: Procter & Gamble faces intense competition from a variety of firms in most of the product categories in which it operates. Increased competition may negatively impact P&G's profits.
2. Reputation Risk: Companies such as Procter & Gamble are subject to their brand reputation; if the company is embroiled in a scandal, it could damage its reputation and profits.
3. Economic Risk: Many of P&G's product categories are highly-dependent on the global economic landscape. If the economy is in a recession and sales suffer, the company could face losses.
4. Input Costs: Another major risk facing P&G is that it is highly reliant on external supplies of raw materials. If the cost of inputs rises significantly, it could have an adverse effect on the company's profitability.