Diageo

1. Alcoholic beverages: Diageo's most popular offering is its wide range of alcoholic beverages, including spirits, beer, and wine. Some of the most well-known brands in this category include:
- Johnnie Walker
- Smirnoff
- Captain Morgan
- Baileys
- Guinness
- Tanqueray
- Crown Royal
- Gordon’s
- Ketel One
- Jose Cuervo
2. Non-alcoholic beverages: Diageo also produces and sells non-alcoholic beverages, including:
- Guinness Zero (non-alcoholic beer)
- Omega soft drinks
- Lipton Ice Tea
- Red Stripe Light
3. Bottled water: Through its subsidiary, East African Breweries Ltd, Diageo also produces and sells bottled water, under brands such as:
- Tusker Water
- White Cap Winespritzer
- Raha Water
- Alvaro Water
- Serengeti Water
4. Seamless retail technology: Diageo's Seamless Retail Transformation program is a suite of technology solutions designed to help retailers improve their in-store operations and customer experience. This includes:
- Diageo Accounting Technology Solutions (DATS)
- myDiageo
- Health & Safety Suite
- Retail Insights
5. Gaming and entertainment: Diageo has also partnered with leading gaming and entertainment companies to offer unique experiences to consumers. This includes:
- The Diageo Studio Partnership with Activision Blizzard: an in-game marketing program that places Diageo brands in popular video games such as Call of Duty, Crash Bandicoot, and Spyro the Dragon.
- Diageo's partnership with National Amusements, the owner of the Showcase, Multiplex and Cinema de Lux cinema brands, allows the company to showcase advertisements for its brands before film screenings.
6. Luxury and collectible items: Diageo also offers luxury and collectible items related to its brands, such as:
- Johnnie Walker Blue Label Ghost and Rare: a limited edition blend of rare whiskies from ghost distilleries that are no longer in operation.
- Game of Thrones Whiskey Collection: a limited edition set of eight whiskies inspired by the hit TV series.
- Baileys Chocolat Luxe: a decadent blend of Irish dairy cream, Belgian chocolate, and Irish whiskey.
7. Corporate social responsibility (CSR) initiatives: Diageo has various CSR initiatives in place, including:
- Learning for Life: a training and employment program focused on skills development in the hospitality industry.
- Water of Life: a program that provides access to safe drinking water and sanitation to communities in developing countries.
- Happy Hour Taiwan: a campaign that promotes responsible alcohol consumption and educates consumers about the harmful effects of alcohol abuse.
- DRINKiQ: an online platform that provides resources and tools to promote responsible drinking.
- Community and local projects in various countries, such as youth employment programs, environmental sustainability initiatives, and programs to support small businesses.