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Overview
, History, Products, and Services Coca-Cola Femsa is the largest franchise bottler of Coca-Cola products in the world, operating in Mexico, Central America, and South America. The company is a joint venture between Coca-Cola Company and Mexican beverage company Fomento EconΓ³mico Mexicano (FEMSA). History: The company was founded in 1890 as the Coca-Cola Bottling Company of Mexico. In 1979, it merged with FEMSA, a leading Mexican bottling and distribution company, to form Coca-Cola Femsa. In the following decades, Coca-Cola Femsa expanded its operations through mergers and acquisitions in Latin America, becoming the largest Coca-Cola bottler in the world. Products: Coca-Cola Femsaβs product portfolio includes a wide range of sparkling and still beverages, including Coca-Cola, Fanta, Sprite, Del Valle juices, and Powerade sports drinks. The company also offers low- and no-sugar options to meet the changing consumer preferences. Services: Coca-Cola Femsa provides bottling, distribution, and marketing services for Coca-Cola products in the countries it operates in. The company has a strong distribution network that reaches over 2 million points of sale, including traditional retail, supermarkets, convenience stores, and restaurants. In addition to manufacturing and distributing Coca-Cola products, Coca-Cola Femsa also offers consulting and technical assistance services to independent bottlers and retailers in Latin America. Corporate Social Responsibility: Coca-Cola Femsa is committed to making a positive impact on the communities it operates in. The company focuses on sustainability, women empowerment, and community development initiatives. Coca-Cola Femsa also supports environmental conservation programs and invests in renewable energy sources to reduce its carbon footprint. Innovation: Coca-Cola Femsa is continuously investing in innovation and technology to improve its production processes and meet the changing consumer demands. The company has implemented the use of sustainable packaging materials, such as PlantBottle, made from plant-based materials. Future Plans: Coca-Cola Femsa aims to continue expanding its presence in emerging markets and diversifying its product portfolio to cater to the evolving consumer preferences. The company also plans to increase its investment in sustainability and community development initiatives in the future.
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