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Stockland 
Real estate / Real Estate Development and Investment
Risks
1. Reputational Damage: Stockland could face reputational damage if their social media presence is used as a medium to share inaccurate or damaging information.
2. Privacy and Security: Stockland could put its customers' privacy and security at risk if it fails to comply with applicable regulations regarding the collection and protection of customer data shared on social media.
3. Opposition: Stockland could face opposition from stakeholders, specifically their competitors. Having a public voice puts the company in the spotlight and open to criticism from anyone.
4. Spam and Viruses: Stockland could be exposed to unsolicited emails, malware, and viruses, due to their increased presence on social media.
5. Loss of Control: Stockland may not be able to control how third parties interact with a post or the actions users take with Stockland's information on social media.
6. Time and Resources: A vast majority of time and resources must be devoted to managing and monitoring a social media presence. Without monitoring, it can be difficult to know what is being said about or to Stockland in online conversations.