Ryohin Keikaku

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Ryohin Keikaku Co., Ltd. is a Japanese retail company that operates under the brand name Muji. The company was founded in 1980 in Tokyo, Japan, and has since expanded to over 40 countries worldwide.
The company’s name, Ryohin Keikaku, translates to Muji Planning in English. The term Muji is derived from the Japanese words Mujirushi (meaning no brand) and Kojiki (meaning quality goods). This reflects the company’s philosophy of offering simple, functional, and affordable products without relying on branding or marketing.
Ryohin Keikaku’s product line includes a wide range of household items, apparel, food and beverages, and other goods. Many of their products feature a minimalist design and are made with natural materials.
The company’s mission is to provide high-quality products at reasonable prices while reducing waste and being environmentally sustainable. They also have a strong commitment to social responsibility and have various initiatives in place to contribute to the communities in which they operate.
Some notable initiatives include their Muji Global Passport program, which supports education and cultural exchange programs for children, and their Recycling at Muji program, which collects and recycles old Muji products to reduce waste and promote a circular economy.
Ryohin Keikaku continues to expand globally, with plans to open more stores in new markets and further develop their e-commerce platform. Their approach to simple, functional, and sustainable products has made them a popular and successful company both in Japan and around the world.

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See Company Q&A