Restaurant Brands International

Restaurant chains / Quick Service Restaurants

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Risks

1. Consumer Preferences: QSR must keep up with changing consumer tastes and preferences, or risk losing customers and sales. 2. Competitors: QSR faces competition from other fast-food chains, as well as emerging fast-casual restaurants. 3. Supply Chain Issues: QSR relies heavily on its supply chain for its ingredients and materials. Any disruptions in supply can lead to significant financial losses. 4. Regulatory Compliance: QSR is subject to numerous international, federal, state and local laws and regulations, and must continuously monitor and adjust its operations accordingly. 5. Menu Challenges: QSR must continuously innovate and adjust its menu offerings to match changing consumer tastes and desires, or risk becoming stale and out-of-touch with customers. 6. Brand Reputation: As a major fast-food company, QSR’s reputation can be easily tarnished by public perceptions of its products and services. 7. Technology Risk: QSR must continuously monitor and invest in technology to ensure its customers receive a modern, digital-friendly experience.

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