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Moncler has fallen sharply from its previous highs, with shares recently trading around β¬48. After such a decline, the obvious question is whether investors are seeing a genuine deterioration or simply a rare discount on a premium business. The latest figures provide a mixed picture. First half 2026 revenue reached β¬676.5 million, up 1% at constant exchange rates. Moncler brand revenue increased 1%, while Stone Island grew 3%. However, adjusted operating profit fell 3% to β¬142.1 million, and the adjusted operating margin slipped to 21.0%. China remains a key concern, with softer consumer demand and a challenging luxury environment weighing on growth. Management continues investing in retail expansion, product development and brand positioning, while maintaining a cautious outlook for the second half. The balance sheet remains strong, with net cash of approximately β¬1.0 billion at the end of June. That financial strength gives Moncler flexibility to invest, pay dividends and potentially support shareholder returns. The dividend has remained relatively stable, with β¬1.40 per share proposed for 2026, compared with β¬1.15 in 2025 and β¬1.15 in 2024. The opportunity is a recovery in luxury spending and renewed growth in China. Risks include weak consumer demand, currency movements, competition and premium valuation expectations. This review is for informational and educational purposes only, not financial advice.
