Ströer

Some products and services offered by the Ströer company include:
1. Out-of-Home Advertising: Ströer offers a wide range of out-of-home advertising options, such as billboards, bus and tram stop advertising, digital screens, and street furniture advertising. They have a strong presence in top cities in Germany and several other European countries.
2. Digital Advertising: Ströer has a digital media business that includes online and mobile advertising. They offer solutions for video advertising, display advertising, programmatic buying, and digital content creation.
3. Performance-based Marketing: Ströer offers performance-based marketing solutions that help businesses increase their online visibility and reach. This includes search engine marketing, search engine optimization, and affiliate marketing.
4. Public Transport Advertising: Ströer has taken over the management of public transport advertising for numerous transportation providers in Germany. This includes advertising on buses, trams, and trains.
5. E-commerce: Ströer’s e-commerce division operates primarily in Germany and offers a wide range of products, such as stationary, toys, and household goods, through its own online shops and other marketplaces.
6. Content Marketing: Ströer offers content marketing services for businesses to reach and engage with their target audience. This includes creating tailored content, sourcing influencers, and implementing content distribution strategies.
7. Sports and Event Marketing: Ströer has a sports and event marketing division that offers advertising and sponsorships for a range of sports clubs, stadiums, and events. This includes Formula 1 and German ice hockey.
8. Innovation Lab: Ströer has a dedicated innovation lab that focuses on developing new digital advertising solutions. This includes virtual reality ads, interactive ads, and artificial intelligence-powered advertising.
9. Analytics and Research: Ströer offers analytics and research services to help businesses understand and optimize their advertising campaigns. This includes measuring advertising effectiveness, analyzing customer behavior, and providing insights for marketing strategies.
10. Creative Services: Ströer has in-house creative teams that help businesses develop effective advertising campaigns. This includes creating concepts, producing ad materials, and developing advertising strategies.