Ströer

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Ströer is a German out-of-home advertising company that was founded in 1990. It is headquartered in Cologne, Germany and employs over 15,000 people in more than 100 locations in Germany, Europe and the Americas. The company is one of the leading out-of-home advertising providers in Europe and offers a wide range of advertising solutions including billboards, digital screens, street furniture, and transport advertising.
Ströer is a publicly traded company and has been listed on the Frankfurt Stock Exchange since 2005. Its stock is also included in the MDAX, Germany’s second largest stock index.
The company’s main focus is on digital out-of-home advertising, which involves the use of digital screens and LED technology to display dynamic and interactive advertisements. Ströer also operates a large number of street furniture, such as bus and tram shelters, city information panels, and free-standing columns, which can also be used for advertising.
In addition to out-of-home advertising, Ströer also offers marketing and media solutions, such as content and influencer marketing, as well as ecommerce services through its subsidiary, t-online.de.
Ströer has experienced significant growth in recent years, both organically and through acquisitions. It has made a number of strategic investments in digital technology and data analysis to improve its advertising capabilities and drive revenue growth.
Overall, Ströer is a major player in the out-of-home advertising market in Europe and continues to expand its presence globally through acquisitions and partnerships.

There are a few things that are special about the Ströer company:
1. Strong Focus on Outdoor Advertising: Ströer is one of the largest providers of outdoor advertising in Europe, with a strong focus on digital out-of-home (DOOH) solutions. This allows them to reach a large and diverse audience in high-traffic areas, making them a preferred partner for advertisers.
2. Multifaceted Media Portfolio: In addition to outdoor advertising, Ströer also offers a range of other media services, including digital, radio, and print advertising. This diverse portfolio allows them to provide integrated and effective advertising solutions for their clients.
3. Innovative Technology: Ströer is known for its innovative use of technology in advertising, particularly in the DOOH space. They have developed proprietary technology for dynamic content delivery and audience targeting, making their campaigns more interactive and engaging for consumers.
4. Emphasis on Sustainability: Ströer has a strong commitment to sustainability and has integrated environmental, social, and governance (ESG) practices into their business model. This includes investing in renewable energy and sustainable advertising solutions.
5. International Presence: Ströer operates in multiple countries across Europe, giving them a broad reach and a diverse range of markets. This allows them to offer localized advertising solutions and adapt to different cultural and regulatory contexts.
6. Strategic Acquisitions: Ströer has made strategic acquisitions over the years to expand its portfolio and capabilities. This includes the acquisition of digital marketing companies, which has helped them strengthen their digital advertising offerings.