Ströer

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Ströer is a German out-of-home advertising company that was founded in 1990. It is headquartered in Cologne, Germany and employs over 15,000 people in more than 100 locations in Germany, Europe and the Americas. The company is one of the leading out-of-home advertising providers in Europe and offers a wide range of advertising solutions including billboards, digital screens, street furniture, and transport advertising.
Ströer is a publicly traded company and has been listed on the Frankfurt Stock Exchange since 2005. Its stock is also included in the MDAX, Germany’s second largest stock index.
The company’s main focus is on digital out-of-home advertising, which involves the use of digital screens and LED technology to display dynamic and interactive advertisements. Ströer also operates a large number of street furniture, such as bus and tram shelters, city information panels, and free-standing columns, which can also be used for advertising.
In addition to out-of-home advertising, Ströer also offers marketing and media solutions, such as content and influencer marketing, as well as ecommerce services through its subsidiary, t-online.de.
Ströer has experienced significant growth in recent years, both organically and through acquisitions. It has made a number of strategic investments in digital technology and data analysis to improve its advertising capabilities and drive revenue growth.
Overall, Ströer is a major player in the out-of-home advertising market in Europe and continues to expand its presence globally through acquisitions and partnerships.

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See Company Q&A