Ströer

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Ströer is a German out-of-home advertising company that was founded in 1990. It is headquartered in Cologne, Germany and employs over 15,000 people in more than 100 locations in Germany, Europe and the Americas. The company is one of the leading out-of-home advertising providers in Europe and offers a wide range of advertising solutions including billboards, digital screens, street furniture, and transport advertising.
Ströer is a publicly traded company and has been listed on the Frankfurt Stock Exchange since 2005. Its stock is also included in the MDAX, Germany’s second largest stock index.
The company’s main focus is on digital out-of-home advertising, which involves the use of digital screens and LED technology to display dynamic and interactive advertisements. Ströer also operates a large number of street furniture, such as bus and tram shelters, city information panels, and free-standing columns, which can also be used for advertising.
In addition to out-of-home advertising, Ströer also offers marketing and media solutions, such as content and influencer marketing, as well as ecommerce services through its subsidiary, t-online.de.
Ströer has experienced significant growth in recent years, both organically and through acquisitions. It has made a number of strategic investments in digital technology and data analysis to improve its advertising capabilities and drive revenue growth.
Overall, Ströer is a major player in the out-of-home advertising market in Europe and continues to expand its presence globally through acquisitions and partnerships.

There are a few things that are special about the Ströer company:
1. Strong Focus on Outdoor Advertising: Ströer is one of the largest providers of outdoor advertising in Europe, with a strong focus on digital out-of-home (DOOH) solutions. This allows them to reach a large and diverse audience in high-traffic areas, making them a preferred partner for advertisers.
2. Multifaceted Media Portfolio: In addition to outdoor advertising, Ströer also offers a range of other media services, including digital, radio, and print advertising. This diverse portfolio allows them to provide integrated and effective advertising solutions for their clients.
3. Innovative Technology: Ströer is known for its innovative use of technology in advertising, particularly in the DOOH space. They have developed proprietary technology for dynamic content delivery and audience targeting, making their campaigns more interactive and engaging for consumers.
4. Emphasis on Sustainability: Ströer has a strong commitment to sustainability and has integrated environmental, social, and governance (ESG) practices into their business model. This includes investing in renewable energy and sustainable advertising solutions.
5. International Presence: Ströer operates in multiple countries across Europe, giving them a broad reach and a diverse range of markets. This allows them to offer localized advertising solutions and adapt to different cultural and regulatory contexts.
6. Strategic Acquisitions: Ströer has made strategic acquisitions over the years to expand its portfolio and capabilities. This includes the acquisition of digital marketing companies, which has helped them strengthen their digital advertising offerings.

The Ströer company is a German advertising and out-of-home media company that operates mainly in Europe. The company’s business model involves providing various advertising solutions to its clients, including out-of-home advertising (such as billboards, posters, and screens in public places), online advertising, and digital marketing services.
Ströer earns its revenue by selling advertising space and services to businesses and organizations that want to advertise their products or services. The company has a large network of more than 300,000 advertising faces, which allows them to reach a wide audience.
The company also offers targeted and data-driven advertising services, allowing businesses to reach their desired target audience more effectively. This includes services such as audience targeting, real-time bidding, and digital advertising solutions.
Ströer’s business model also includes mergers and acquisitions, often acquiring smaller advertising companies to expand their reach and services.
Overall, Ströer’s business model is based on providing effective and efficient advertising solutions to its clients, leveraging their large network and data-driven approach to reach a diverse audience.

1. Ströer is a leading digital media company in Germany, with over 270,000 advertising spaces in public spaces, airports, train stations, and shopping centers.
2. The company was founded in 1990 and has its headquarters in Cologne, Germany.
3. Ströer’s main business is out-of-home advertising, but the company has diversified into other areas, including digital and publishing.
4. In 2018, Ströer acquired Germany’s largest online-only news portal, t-online.de, and became the biggest player in the online news market in Germany.
5. The company owns the majority stake in the sports website kicker.de and the car sales platform mobile.de.
6. Ströer has expanded internationally and now operates in 13 countries across Europe, including Austria, Belgium, France, and the Netherlands.
7. The company’s iconic logo, a red lightning bolt, is a nod to the Scandinavian origins of the company’s founders.
8. Ströer entered the cryptocurrency market in 2018 by launching Germany’s first Bitcoin ATM.
9. The company has been recognized for its sustainability practices and has been included in the Dow Jones Sustainability Index since 2014.
10. Ströer has been actively involved in various social and environmental initiatives, including a refugee aid program and a project to promote biodiversity in its advertising spaces.
11. In 2019, Ströer announced a partnership with Facebook to offer targeted advertising solutions to small and medium-sized businesses in Germany.
12. The company has collaborated with various artists and designers to create innovative and eye-catching advertising campaigns for its clients.
13. Ströer is publicly listed on the Frankfurt Stock Exchange and is a member of the MDAX index, which includes the top 60 companies in Germany after the DAX index.
14. The company has won multiple awards for its advertising campaigns, including the Golden Effie for effective marketing strategies and the German Design Award for outstanding design concepts.
15. In 2020, Ströer announced a major investment in digital outdoor advertising in New York City, marking its entry into the US market.
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