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Overview
Van de Velde is a Belgian company founded in 1919 by Achiel van de Velde. It specializes in designing, developing and selling high-end lingerie and swimwear. The company is based in Schellebelle, Belgium and has a presence in over 50 countries worldwide. It is known for its three main lingerie brands: Marie Jo, PrimaDonna, and Andres Sarda. These brands cater to different segments of the market, including luxury, fashion, and basics. Van de Velde also has a swimwear brand called Louise Marnay and a shapewear brand called PrimaDonna Twist. In addition to its own brands, the company also distributes other lingerie and swimwear brands, such as Corine, Marie Jo LβAventure, and creepsmash. The company has a strong emphasis on quality and craftsmanship, with all of its products being designed and manufactured in Europe. It also places a high importance on sustainability, implementing environmentally friendly practices in its production processes. Van de Velde has a diverse workforce of over 2,800 employees, with a large portion of them working in production and logistics. The company has a strong focus on employee development and offers various training and development programs. In addition to its business operations, Van de Velde also has a charitable arm called the Fondation Van de Velde. The foundation provides support and funding for initiatives related to breast cancer research and treatment, as well as social and cultural projects in the communities where the company operates. Today, Van de Velde is a globally recognized company in the lingerie and swimwear industry, known for its high-quality and innovative products.
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