Ipsos

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Ipsos is a global market research and consulting firm founded in 1975 by Didier Truchot. The company is headquartered in Paris, France and has its operational headquarters in New York, USA. It offers a range of research services including opinion polls, market research, advertising testing, customer satisfaction and loyalty research, brand perception and reputation studies, and social media analytics.
Ipsos operates in more than 90 countries, with over 18,000 employees and 5,000 clients worldwide. Its clients include public and private sector organizations, media companies, and advertising agencies. The company serves various industries such as consumer goods, financial services, healthcare, technology, media and entertainment, and political and social research.
Ipsos uses a variety of research methods including surveys, interviews, focus groups, and social media monitoring to gather data and insights for its clients. In recent years, Ipsos has also invested in technology and data analytics capabilities to enhance its research offerings.
The company has a strong commitment to ethical and transparent research practices, and is a member of the Insights Association (formerly known as the Market Research Association) and the European Society for Opinion and Marketing Research.
In addition to its research services, Ipsos also conducts its own studies and publishes insights on various topics such as global trends, consumer behavior, and political and social issues through its research divisions and publications, including the Ipsos Global Advisor and Ipsos MORI.
Overall, Ipsos is a leading and reputable research company with a global presence and a wide range of services, making it a preferred choice for businesses and organizations seeking insights and data-driven solutions.

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See Company Q&A