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Ipsos 
Marketing & advertising / Market Research and Consulting
🛍️ Products/Services
1. Market research: Ipsos offers a variety of market research solutions, including opinion polls, customer satisfaction studies, brand tracking, and product testing. These services help businesses and organizations understand consumer behavior and market trends to make informed decisions.
2. Advertising research: Ipsos conducts research to help companies create effective advertising campaigns and evaluate their impact. This includes ad pre-testing, creative development research, and post-campaign evaluation.
3. Media research: Ipsos provides media measurement services, tracking audience engagement and consumption across different platforms such as TV, digital, and social media.
4. Customer experience management: Ipsos helps businesses understand and improve their customers’ experience by gathering feedback and insights, analyzing data, and providing recommendations for improvement.
5. Brand research: Ipsos conducts brand research studies to help companies understand the perception and reputation of their brand, as well as identify opportunities for brand growth and development.
6. Public affairs research: Ipsos conducts public opinion research to help governments, NGOs, and advocacy groups understand public attitudes and opinions on social and political issues.
7. Employee engagement research: Ipsos helps organizations measure and improve employee satisfaction, engagement, and motivation through various research methodologies.
8. Product development and innovation: Ipsos conducts research to help companies develop and launch new products and services, evaluating the potential success and viability of new ideas.
9. Social intelligence and analytics: Ipsos leverages social media monitoring and analytics tools to provide insights on public sentiment and trends, helping businesses understand and engage with their target audience.
10. Reputation management: Ipsos helps organizations manage their reputation through research and insights, tracking and analyzing public perception, and providing recommendations for improving their image.
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2. Advertising research: Ipsos conducts research to help companies create effective advertising campaigns and evaluate their impact. This includes ad pre-testing, creative development research, and post-campaign evaluation.
3. Media research: Ipsos provides media measurement services, tracking audience engagement and consumption across different platforms such as TV, digital, and social media.
4. Customer experience management: Ipsos helps businesses understand and improve their customers’ experience by gathering feedback and insights, analyzing data, and providing recommendations for improvement.
5. Brand research: Ipsos conducts brand research studies to help companies understand the perception and reputation of their brand, as well as identify opportunities for brand growth and development.
6. Public affairs research: Ipsos conducts public opinion research to help governments, NGOs, and advocacy groups understand public attitudes and opinions on social and political issues.
7. Employee engagement research: Ipsos helps organizations measure and improve employee satisfaction, engagement, and motivation through various research methodologies.
8. Product development and innovation: Ipsos conducts research to help companies develop and launch new products and services, evaluating the potential success and viability of new ideas.
9. Social intelligence and analytics: Ipsos leverages social media monitoring and analytics tools to provide insights on public sentiment and trends, helping businesses understand and engage with their target audience.
10. Reputation management: Ipsos helps organizations manage their reputation through research and insights, tracking and analyzing public perception, and providing recommendations for improving their image.
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