Company Overview
General information about the Ipsos company
Ipsos is a global market research and consulting firm founded in 1975 by Didier Truchot. The company is headquartered in Paris, France and has its operational headquarters in New York, USA. It offers a range of research services including opinion polls, market research, advertising testing, customer satisfaction and loyalty research, brand perception and reputation studies, and social media analytics.
Ipsos operates in more than 90 countries, with over 18,000 employees and 5,000 clients worldwide. Its clients include public and private sector organizations, media companies, and advertising agencies. The company serves various industries such as consumer goods, financial services, healthcare, technology, media and entertainment, and political and social research.
Ipsos uses a variety of research methods including surveys, interviews, focus groups, and social media monitoring to gather data and insights for its clients. In recent years, Ipsos has also invested in technology and data analytics capabilities to enhance its research offerings.
The company has a strong commitment to ethical and transparent research practices, and is a member of the Insights Association (formerly known as the Market Research Association) and the European Society for Opinion and Marketing Research.
In addition to its research services, Ipsos also conducts its own studies and publishes insights on various topics such as global trends, consumer behavior, and political and social issues through its research divisions and publications, including the Ipsos Global Advisor and Ipsos MORI.
Overall, Ipsos is a leading and reputable research company with a global presence and a wide range of services, making it a preferred choice for businesses and organizations seeking insights and data-driven solutions.
What is special about the Ipsos company?
1. Global Reach: Ipsos has a presence in over 90 countries, making it one of the largest market research companies in the world.
2. Long History: The company was founded in 1975 and has over 45 years of experience in market research, making it a trusted source of insights and data.
3. Diverse Expertise: Ipsos offers a wide range of research and consulting services, covering various industries such as consumer goods, media, technology, healthcare, and more.
4. Innovative Methods: Ipsos is known for its innovative research methods, such as the use of AI and data analytics, to provide clients with cutting-edge insights and solutions.
5. High-quality Standards: Ipsos follows strict quality standards and ethical guidelines in its research practices, ensuring the reliability and accuracy of its data.
6. Client-focused Approach: The company has a strong focus on understanding and meeting the needs of its clients, offering customized solutions and timely delivery of results.
7. Thought Leadership: Ipsos regularly conducts thought leadership studies and publishes reports on relevant and timely topics, providing valuable insights for businesses and the public.
8. Social Responsibility: Ipsos is committed to promoting social responsibility and sustainability, both internally and with its clients, by incorporating ethical and social considerations into its research.
9. Award-winning: Ipsos has won numerous awards for its research and consulting work, including being recognized as one of the top 10 most innovative market research firms by GreenBook.
10. Strong Reputation: Ipsos has a strong reputation for being a trusted and reliable source of data and insights, with many prestigious clients and partnerships, solidifying its position as a leader in the industry.
Interesting facts about the Ipsos company
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SWOT analysis of the Ipsos company
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Porter's Five Forces analysis for the Ipsos company
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What is the Ipsos company's business model?
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What is the Ipsos company's unique selling proposition?
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How does the Ipsos company differentiate itself in the market?
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What are the Ipsos company's potential challenges in the industry?
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