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Overview
Guess, Inc. is an American clothing brand and retailer founded in 1981 by brothers Maurice and Paul Marciano. The company is known for its popular and iconic denim line, as well as its trendsetting fashion designs for men, women, and children. Guess has become a global brand with stores in over 80 countries, offering a wide range of products including clothing, accessories, footwear, and fragrances. The company's signature branding includes its famous triangle logo and often incorporates the use of bold graphics and animal print designs. Guess has collaborated with numerous celebrities and models, including Claudia Schiffer, Anna Nicole Smith, and Jennifer Lopez, for their advertising campaigns and collections. Guess is also committed to sustainability and ethical practices in their production and sourcing. In 2020, they announced their goal to use 100% sustainable cotton by 2025 and have implemented sustainable initiatives such as using recycled materials in their packaging and production processes. The company has faced some controversial moments in its history, including sexual harassment claims against co-founder Paul Marciano. However, Guess has taken steps to address these issues and has become an advocate for social and environmental responsibility. Today, Guess continues to be a popular and influential fashion brand, known for its bold and sexy designs, and constantly evolving to stay on top of current trends.
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