Mondelez International

Beverages / Beverage and snack food

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Risks

1. Decreased Reputation and Brand Loyalty: Mondelez International’s brand reputation and loyalty will be compromised if customers become dissatisfied with the product recall. Customers may begin to doubt the quality of Mondelez International's products and may opt to purchase from another company.

2. Financial Losses: A product recall can result in significant financial losses for the company. These losses include the cost to recall the products, the cost to replace them, and the loss of revenue from customers who decide to no longer purchase from Mondelez International.

3. Legal Action: Depending on the severity of the product failure, Mondelez International may face legal action from consumers who have suffered harm from consuming recalled products. The company may be held liable for any associated damages.

4. Customer Disruption: The product recall may cause customers to delay purchasing the recalled products, resulting in a disruption to the customer experience. This could result in a decrease in customer engagement and satisfaction with the brand.

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