Company Overview
General information about the Southern Company company
The Southern Company is a leading energy company in the United States, operating in the electric power industry. It was founded in 1945 and is headquartered in Atlanta, Georgia.
The company's principal business is the generation, transmission, and distribution of electricity to retail and wholesale customers in the southern states of Alabama, Georgia, Florida, and Mississippi. The Southern Company owns and operates a diverse portfolio of power generation assets, including nuclear, coal-fueled, gas-fueled, and renewable energy plants. It also operates a natural gas pipeline system and provides energy services to customers through its subsidiary, Southern Company Gas.
The Southern Company is committed to providing its customers with safe, reliable, and affordable energy, while also promoting sustainable energy solutions. It has made significant investments in renewable energy, such as solar and wind, and has implemented energy efficiency programs to reduce its carbon footprint.
The company has a strong reputation for its commitment to corporate social responsibility and community involvement. It has a dedicated foundation, the Southern Company Charitable Foundation, which supports education, health, and youth development initiatives in its service area.
In addition to its energy operations, the Southern Company is also involved in telecommunications through its subsidiary, SouthernLINC Wireless. The company provides wireless communication services to its customers, including public safety organizations, government agencies, and businesses.
The Southern Company is listed on the New York Stock Exchange and is included in the S&P 500 index. It has a strong financial performance and has consistently paid dividends to its shareholders for over 70 years. The company has also received numerous recognitions for its sustainability efforts and corporate governance practices.
In summary, the Southern Company is a leading energy company that is dedicated to providing reliable and sustainable energy solutions, while also giving back to the communities it serves.
What is special about the Southern Company company?
1. History and Reputation: The Southern Company has a long and successful history as one of the largest and most respected energy companies in the United States. It has been in operation for over a century and has a strong track record of providing reliable and affordable energy to its customers.
2. Diverse Portfolio: The company has a diverse mix of energy sources, including natural gas, nuclear, and renewable energy. This allows it to meet the changing energy needs of its customers while minimizing environmental impact.
3. Emphasis on Sustainability: The Southern Company is committed to sustainability and has set ambitious goals to reduce its carbon footprint and increase its use of renewable energy sources.
4. Strong Financial Performance: The company has a strong financial performance with consistently high earnings and dividends, making it a stable and attractive investment.
5. Customer Focus: The Southern Company places a strong emphasis on customer satisfaction and offers a range of innovative programs and services to meet the needs of its customers.
6. Community Involvement: The company is actively involved in the communities it serves, supporting various charitable and community development initiatives.
7. Technology and Innovation: The Southern Company invests in cutting-edge technology and innovation to improve efficiency, reliability, and safety in its operations.
8. Commitment to Safety: The company has a strong safety culture and is committed to ensuring the health and well-being of its employees and the communities it serves.
9. A Strong Workforce: The Southern Company has a highly skilled and dedicated workforce that is committed to providing quality service to its customers.
10. Regulatory Compliance: The company places a strong emphasis on regulatory compliance and works closely with government agencies to ensure that its operations meet all regulatory standards.
Interesting facts about the Southern Company company
CiAgICAgICAgICAgIDxk aXYgc3R5bGU9J3dpZHRo OiAxMDAlOyBkaXNwbGF5 OiBmbGV4OyBqdXN0aWZ5 LWNvbnRlbnQ6IGNlbnRl cjsnPgogICAgICAgICAg ICAgICAgPGRpdiBzdHls ZT0nCiAgICAgICAgICAg ICAgICAgICAgZGlzcGxh eTogZmxleDsKICAgICAg ICAgICAgICAgICAgICBh bGlnbi1pdGVtczogY2Vu dGVyOwogICAgICAgICAg ICAgICAgICAgIGJhY2tn cm91bmQtY29sb3I6ICNm MGY0Zjg7CiAgICAgICAg ICAgICAgICAgICAgYm9y ZGVyOiAxcHggc29saWQg I2QxZTNmMDsKICAgICAg ICAgICAgICAgICAgICBi b3JkZXItcmFkaXVzOiAx MHB4OwogICAgICAgICAg ICAgICAgICAgIHBhZGRp bmc6IDIwcHg7CiAgICAg ICAgICAgICAgICAgICAg bWFyZ2luOiAyMHB4IDA7 CiAgICAgICAgICAgICAg ICAgICAgZm9udC1mYW1p bHk6ICJTZWdvZSBVSSIs IFJvYm90bywgc2Fucy1z ZXJpZjsKICAgICAgICAg ICAgICAgICAgICBib3gt c2hhZG93OiAwIDJweCA2 cHggcmdiYSgwLCAwLCAw LCAwLjA1KTsKICAgICAg ICAgICAgICAgICAgICBt YXgtd2lkdGg6IDkwMHB4 OwogICAgICAgICAgICAg ICAgICAgIHdpZHRoOiAx MDAlOyc+CgogICAgICAg ICAgICAgICAgICAgIDwh LS0gWVlZOiBJbnNlcnQg eW91ciBsb2dvIGltYWdl IGhlcmUgLS0+CiAgICAg ICAgICAgICAgICAgICAg PGltZyBzcmM9ImFzc2V0 cy9sb2dvcy9GUEt4dW9T cUR0VXJCYlAycjN3by53 ZWJwIiBhbHQ9IlNvdXRo ZXJuIENvbXBhbnkiIHRp dGxlPSJTb3V0aGVybiBD b21wYW55IiBjbGFzcz0i aW1nLWZsdWlkIiBoZWln aHQ9OTAgd2lkdGg9OTAg bG9hZGluZz0nbGF6eSc+ CgogICAgICAgICAgICAg ICAgICAgIDxkaXYgc3R5 bGU9J2ZsZXg6IDE7IHRl eHQtYWxpZ246IGNlbnRl cjsgbWFyZ2luLWxlZnQ6 IDVweDsnPgogICAgICAg ICAgICAgICAgICAgICAg ICA8cCBzdHlsZT0nZm9u dC1zaXplOiAyNnB4OyBj b2xvcjogIzMzMzsgbWFy Z2luLWJvdHRvbTogMTVw eDsnPgogICAgICAgICAg ICAgICAgICAgICAgICAg ICAgV2FudCB0byByZWFk IG1vcmUgYWJvdXQgU291 dGhlcm4gQ29tcGFueT8K ICAgICAgICAgICAgICAg ICAgICAgICAgPC9wPgoK ICAgICAgICAgICAgICAg ICAgICAgICAgPGEgaHJl Zj0naW5kZXgucGhwP3Bh Z2U9c2lnbnVwJyBzdHls ZT0nCiAgICAgICAgICAg ICAgICAgICAgICAgICAg ICBiYWNrZ3JvdW5kLWNv bG9yOiAjMDA3QkZGOwog ICAgICAgICAgICAgICAg ICAgICAgICAgICAgY29s b3I6ICNmZmY7CiAgICAg ICAgICAgICAgICAgICAg ICAgICAgICBwYWRkaW5n OiAxMHB4IDIwcHg7CiAg ICAgICAgICAgICAgICAg ICAgICAgICAgICBib3Jk ZXItcmFkaXVzOiA1cHg7 CiAgICAgICAgICAgICAg ICAgICAgICAgICAgICB0 ZXh0LWRlY29yYXRpb246 IG5vbmU7CiAgICAgICAg ICAgICAgICAgICAgICAg ICAgICBmb250LXdlaWdo dDogYm9sZDsKICAgICAg ICAgICAgICAgICAgICAg ICAgICAgIG1hcmdpbi1y aWdodDogMTBweDsKICAg ICAgICAgICAgICAgICAg ICAgICAgICAgIHRyYW5z aXRpb246IGJhY2tncm91 bmQtY29sb3IgMC4zcyBl YXNlOycKICAgICAgICAg ICAgICAgICAgICAgICAg ICAgIG9ubW91c2VvdmVy PSd0aGlzLnN0eWxlLmJh Y2tncm91bmRDb2xvcj0i IzAwNTZiMyIKICAgICAg ICAgICAgICAgICAgICAg ICAgICAgIG9ubW91c2Vv dXQ9J3RoaXMuc3R5bGUu YmFja2dyb3VuZENvbG9y PSIjMDA3QkZGIj4KICAg ICAgICAgICAgICAgICAg ICAgICAgICAgIFNpZ24g dXAgZm9yIGZyZWUKICAg ICAgICAgICAgICAgICAg ICAgICAgPC9hPgoKICAg ICAgICAgICAgICAgICAg ICAgICAgPHNwYW4gc3R5 bGU9J21hcmdpbjogMCA4 cHg7IGNvbG9yOiAjNTU1 Oyc+b3I8L3NwYW4+Cgog ICAgICAgICAgICAgICAg ICAgICAgICA8YSBocmVm PSdpbmRleC5waHA/cGFn ZT1sb2dpbicgc3R5bGU9 JwogICAgICAgICAgICAg ICAgICAgICAgICAgICAg Y29sb3I6ICMwMDdCRkY7 CiAgICAgICAgICAgICAg ICAgICAgICAgICAgICB0 ZXh0LWRlY29yYXRpb246 IHVuZGVybGluZTsKICAg ICAgICAgICAgICAgICAg ICAgICAgICAgIGZvbnQt d2VpZ2h0OiA1MDA7Jz4K ICAgICAgICAgICAgICAg ICAgICAgICAgICAgIGxv ZyBpbgogICAgICAgICAg ICAgICAgICAgICAgICA8 L2E+CiAgICAgICAgICAg ICAgICAgICAgPC9kaXY+ CiAgICAgICAgICAgICAg ICA8L2Rpdj4KICAgICAg ICAgICAgPC9kaXY+Cgog ICAgICAgICAgICA=
What is the Southern Company company's primary line of business?
CiAgICAgICAgICAgIDxk aXYgc3R5bGU9J3dpZHRo OiAxMDAlOyBkaXNwbGF5 OiBmbGV4OyBqdXN0aWZ5 LWNvbnRlbnQ6IGNlbnRl cjsnPgogICAgICAgICAg ICAgICAgPGRpdiBzdHls ZT0nCiAgICAgICAgICAg ICAgICAgICAgZGlzcGxh eTogZmxleDsKICAgICAg ICAgICAgICAgICAgICBh bGlnbi1pdGVtczogY2Vu dGVyOwogICAgICAgICAg ICAgICAgICAgIGJhY2tn cm91bmQtY29sb3I6ICNm MGY0Zjg7CiAgICAgICAg ICAgICAgICAgICAgYm9y ZGVyOiAxcHggc29saWQg I2QxZTNmMDsKICAgICAg ICAgICAgICAgICAgICBi b3JkZXItcmFkaXVzOiAx MHB4OwogICAgICAgICAg ICAgICAgICAgIHBhZGRp bmc6IDIwcHg7CiAgICAg ICAgICAgICAgICAgICAg bWFyZ2luOiAyMHB4IDA7 CiAgICAgICAgICAgICAg ICAgICAgZm9udC1mYW1p bHk6ICJTZWdvZSBVSSIs IFJvYm90bywgc2Fucy1z ZXJpZjsKICAgICAgICAg ICAgICAgICAgICBib3gt c2hhZG93OiAwIDJweCA2 cHggcmdiYSgwLCAwLCAw LCAwLjA1KTsKICAgICAg ICAgICAgICAgICAgICBt YXgtd2lkdGg6IDkwMHB4 OwogICAgICAgICAgICAg ICAgICAgIHdpZHRoOiAx MDAlOyc+CgogICAgICAg ICAgICAgICAgICAgIDwh LS0gWVlZOiBJbnNlcnQg eW91ciBsb2dvIGltYWdl IGhlcmUgLS0+CiAgICAg ICAgICAgICAgICAgICAg PGltZyBzcmM9ImFzc2V0 cy9sb2dvcy9GUEt4dW9T cUR0VXJCYlAycjN3by53 ZWJwIiBhbHQ9IlNvdXRo ZXJuIENvbXBhbnkiIHRp dGxlPSJTb3V0aGVybiBD b21wYW55IiBjbGFzcz0i aW1nLWZsdWlkIiBoZWln aHQ9OTAgd2lkdGg9OTAg bG9hZGluZz0nbGF6eSc+ CgogICAgICAgICAgICAg ICAgICAgIDxkaXYgc3R5 bGU9J2ZsZXg6IDE7IHRl eHQtYWxpZ246IGNlbnRl cjsgbWFyZ2luLWxlZnQ6 IDVweDsnPgogICAgICAg ICAgICAgICAgICAgICAg ICA8cCBzdHlsZT0nZm9u dC1zaXplOiAyNnB4OyBj b2xvcjogIzMzMzsgbWFy Z2luLWJvdHRvbTogMTVw eDsnPgogICAgICAgICAg ICAgICAgICAgICAgICAg ICAgV2FudCB0byByZWFk IG1vcmUgYWJvdXQgU291 dGhlcm4gQ29tcGFueT8K ICAgICAgICAgICAgICAg ICAgICAgICAgPC9wPgoK ICAgICAgICAgICAgICAg ICAgICAgICAgPGEgaHJl Zj0naW5kZXgucGhwP3Bh Z2U9c2lnbnVwJyBzdHls ZT0nCiAgICAgICAgICAg ICAgICAgICAgICAgICAg ICBiYWNrZ3JvdW5kLWNv bG9yOiAjMDA3QkZGOwog ICAgICAgICAgICAgICAg ICAgICAgICAgICAgY29s b3I6ICNmZmY7CiAgICAg ICAgICAgICAgICAgICAg ICAgICAgICBwYWRkaW5n OiAxMHB4IDIwcHg7CiAg ICAgICAgICAgICAgICAg ICAgICAgICAgICBib3Jk ZXItcmFkaXVzOiA1cHg7 CiAgICAgICAgICAgICAg ICAgICAgICAgICAgICB0 ZXh0LWRlY29yYXRpb246 IG5vbmU7CiAgICAgICAg ICAgICAgICAgICAgICAg ICAgICBmb250LXdlaWdo dDogYm9sZDsKICAgICAg ICAgICAgICAgICAgICAg ICAgICAgIG1hcmdpbi1y aWdodDogMTBweDsKICAg ICAgICAgICAgICAgICAg ICAgICAgICAgIHRyYW5z aXRpb246IGJhY2tncm91 bmQtY29sb3IgMC4zcyBl YXNlOycKICAgICAgICAg ICAgICAgICAgICAgICAg ICAgIG9ubW91c2VvdmVy PSd0aGlzLnN0eWxlLmJh Y2tncm91bmRDb2xvcj0i IzAwNTZiMyIKICAgICAg ICAgICAgICAgICAgICAg ICAgICAgIG9ubW91c2Vv dXQ9J3RoaXMuc3R5bGUu YmFja2dyb3VuZENvbG9y PSIjMDA3QkZGIj4KICAg ICAgICAgICAgICAgICAg ICAgICAgICAgIFNpZ24g dXAgZm9yIGZyZWUKICAg ICAgICAgICAgICAgICAg ICAgICAgPC9hPgoKICAg ICAgICAgICAgICAgICAg ICAgICAgPHNwYW4gc3R5 bGU9J21hcmdpbjogMCA4 cHg7IGNvbG9yOiAjNTU1 Oyc+b3I8L3NwYW4+Cgog ICAgICAgICAgICAgICAg ICAgICAgICA8YSBocmVm PSdpbmRleC5waHA/cGFn ZT1sb2dpbicgc3R5bGU9 JwogICAgICAgICAgICAg ICAgICAgICAgICAgICAg Y29sb3I6ICMwMDdCRkY7 CiAgICAgICAgICAgICAg ICAgICAgICAgICAgICB0 ZXh0LWRlY29yYXRpb246 IHVuZGVybGluZTsKICAg ICAgICAgICAgICAgICAg ICAgICAgICAgIGZvbnQt d2VpZ2h0OiA1MDA7Jz4K ICAgICAgICAgICAgICAg ICAgICAgICAgICAgIGxv ZyBpbgogICAgICAgICAg ICAgICAgICAgICAgICA8 L2E+CiAgICAgICAgICAg ICAgICAgICAgPC9kaXY+ CiAgICAgICAgICAgICAg ICA8L2Rpdj4KICAgICAg ICAgICAgPC9kaXY+Cgog ICAgICAgICAgICA=
What is the market opportunity of the Southern Company company?
CiAgICAgICAgICAgIDxk aXYgc3R5bGU9J3dpZHRo OiAxMDAlOyBkaXNwbGF5 OiBmbGV4OyBqdXN0aWZ5 LWNvbnRlbnQ6IGNlbnRl cjsnPgogICAgICAgICAg ICAgICAgPGRpdiBzdHls ZT0nCiAgICAgICAgICAg ICAgICAgICAgZGlzcGxh eTogZmxleDsKICAgICAg ICAgICAgICAgICAgICBh bGlnbi1pdGVtczogY2Vu dGVyOwogICAgICAgICAg ICAgICAgICAgIGJhY2tn cm91bmQtY29sb3I6ICNm MGY0Zjg7CiAgICAgICAg ICAgICAgICAgICAgYm9y ZGVyOiAxcHggc29saWQg I2QxZTNmMDsKICAgICAg ICAgICAgICAgICAgICBi b3JkZXItcmFkaXVzOiAx MHB4OwogICAgICAgICAg ICAgICAgICAgIHBhZGRp bmc6IDIwcHg7CiAgICAg ICAgICAgICAgICAgICAg bWFyZ2luOiAyMHB4IDA7 CiAgICAgICAgICAgICAg ICAgICAgZm9udC1mYW1p bHk6ICJTZWdvZSBVSSIs IFJvYm90bywgc2Fucy1z ZXJpZjsKICAgICAgICAg ICAgICAgICAgICBib3gt c2hhZG93OiAwIDJweCA2 cHggcmdiYSgwLCAwLCAw LCAwLjA1KTsKICAgICAg ICAgICAgICAgICAgICBt YXgtd2lkdGg6IDkwMHB4 OwogICAgICAgICAgICAg ICAgICAgIHdpZHRoOiAx MDAlOyc+CgogICAgICAg ICAgICAgICAgICAgIDwh LS0gWVlZOiBJbnNlcnQg eW91ciBsb2dvIGltYWdl IGhlcmUgLS0+CiAgICAg ICAgICAgICAgICAgICAg PGltZyBzcmM9ImFzc2V0 cy9sb2dvcy9GUEt4dW9T cUR0VXJCYlAycjN3by53 ZWJwIiBhbHQ9IlNvdXRo ZXJuIENvbXBhbnkiIHRp dGxlPSJTb3V0aGVybiBD b21wYW55IiBjbGFzcz0i aW1nLWZsdWlkIiBoZWln aHQ9OTAgd2lkdGg9OTAg bG9hZGluZz0nbGF6eSc+ CgogICAgICAgICAgICAg ICAgICAgIDxkaXYgc3R5 bGU9J2ZsZXg6IDE7IHRl eHQtYWxpZ246IGNlbnRl cjsgbWFyZ2luLWxlZnQ6 IDVweDsnPgogICAgICAg ICAgICAgICAgICAgICAg ICA8cCBzdHlsZT0nZm9u dC1zaXplOiAyNnB4OyBj b2xvcjogIzMzMzsgbWFy Z2luLWJvdHRvbTogMTVw eDsnPgogICAgICAgICAg ICAgICAgICAgICAgICAg ICAgV2FudCB0byByZWFk IG1vcmUgYWJvdXQgU291 dGhlcm4gQ29tcGFueT8K ICAgICAgICAgICAgICAg ICAgICAgICAgPC9wPgoK ICAgICAgICAgICAgICAg ICAgICAgICAgPGEgaHJl Zj0naW5kZXgucGhwP3Bh Z2U9c2lnbnVwJyBzdHls ZT0nCiAgICAgICAgICAg ICAgICAgICAgICAgICAg ICBiYWNrZ3JvdW5kLWNv bG9yOiAjMDA3QkZGOwog ICAgICAgICAgICAgICAg ICAgICAgICAgICAgY29s b3I6ICNmZmY7CiAgICAg ICAgICAgICAgICAgICAg ICAgICAgICBwYWRkaW5n OiAxMHB4IDIwcHg7CiAg ICAgICAgICAgICAgICAg ICAgICAgICAgICBib3Jk ZXItcmFkaXVzOiA1cHg7 CiAgICAgICAgICAgICAg ICAgICAgICAgICAgICB0 ZXh0LWRlY29yYXRpb246 IG5vbmU7CiAgICAgICAg ICAgICAgICAgICAgICAg ICAgICBmb250LXdlaWdo dDogYm9sZDsKICAgICAg ICAgICAgICAgICAgICAg ICAgICAgIG1hcmdpbi1y aWdodDogMTBweDsKICAg ICAgICAgICAgICAgICAg ICAgICAgICAgIHRyYW5z aXRpb246IGJhY2tncm91 bmQtY29sb3IgMC4zcyBl YXNlOycKICAgICAgICAg ICAgICAgICAgICAgICAg ICAgIG9ubW91c2VvdmVy PSd0aGlzLnN0eWxlLmJh Y2tncm91bmRDb2xvcj0i IzAwNTZiMyIKICAgICAg ICAgICAgICAgICAgICAg ICAgICAgIG9ubW91c2Vv dXQ9J3RoaXMuc3R5bGUu YmFja2dyb3VuZENvbG9y PSIjMDA3QkZGIj4KICAg ICAgICAgICAgICAgICAg ICAgICAgICAgIFNpZ24g dXAgZm9yIGZyZWUKICAg ICAgICAgICAgICAgICAg ICAgICAgPC9hPgoKICAg ICAgICAgICAgICAgICAg ICAgICAgPHNwYW4gc3R5 bGU9J21hcmdpbjogMCA4 cHg7IGNvbG9yOiAjNTU1 Oyc+b3I8L3NwYW4+Cgog ICAgICAgICAgICAgICAg ICAgICAgICA8YSBocmVm PSdpbmRleC5waHA/cGFn ZT1sb2dpbicgc3R5bGU9 JwogICAgICAgICAgICAg ICAgICAgICAgICAgICAg Y29sb3I6ICMwMDdCRkY7 CiAgICAgICAgICAgICAg ICAgICAgICAgICAgICB0 ZXh0LWRlY29yYXRpb246 IHVuZGVybGluZTsKICAg ICAgICAgICAgICAgICAg ICAgICAgICAgIGZvbnQt d2VpZ2h0OiA1MDA7Jz4K ICAgICAgICAgICAgICAg ICAgICAgICAgICAgIGxv ZyBpbgogICAgICAgICAg ICAgICAgICAgICAgICA8 L2E+CiAgICAgICAgICAg ICAgICAgICAgPC9kaXY+ CiAgICAgICAgICAgICAg ICA8L2Rpdj4KICAgICAg ICAgICAgPC9kaXY+Cgog ICAgICAgICAgICA=
SWOT analysis of the Southern Company company
CiAgICAgICAgICAgIDxk aXYgc3R5bGU9J3dpZHRo OiAxMDAlOyBkaXNwbGF5 OiBmbGV4OyBqdXN0aWZ5 LWNvbnRlbnQ6IGNlbnRl cjsnPgogICAgICAgICAg ICAgICAgPGRpdiBzdHls ZT0nCiAgICAgICAgICAg ICAgICAgICAgZGlzcGxh eTogZmxleDsKICAgICAg ICAgICAgICAgICAgICBh bGlnbi1pdGVtczogY2Vu dGVyOwogICAgICAgICAg ICAgICAgICAgIGJhY2tn cm91bmQtY29sb3I6ICNm MGY0Zjg7CiAgICAgICAg ICAgICAgICAgICAgYm9y ZGVyOiAxcHggc29saWQg I2QxZTNmMDsKICAgICAg ICAgICAgICAgICAgICBi b3JkZXItcmFkaXVzOiAx MHB4OwogICAgICAgICAg ICAgICAgICAgIHBhZGRp bmc6IDIwcHg7CiAgICAg ICAgICAgICAgICAgICAg bWFyZ2luOiAyMHB4IDA7 CiAgICAgICAgICAgICAg ICAgICAgZm9udC1mYW1p bHk6ICJTZWdvZSBVSSIs IFJvYm90bywgc2Fucy1z ZXJpZjsKICAgICAgICAg ICAgICAgICAgICBib3gt c2hhZG93OiAwIDJweCA2 cHggcmdiYSgwLCAwLCAw LCAwLjA1KTsKICAgICAg ICAgICAgICAgICAgICBt YXgtd2lkdGg6IDkwMHB4 OwogICAgICAgICAgICAg ICAgICAgIHdpZHRoOiAx MDAlOyc+CgogICAgICAg ICAgICAgICAgICAgIDwh LS0gWVlZOiBJbnNlcnQg eW91ciBsb2dvIGltYWdl IGhlcmUgLS0+CiAgICAg ICAgICAgICAgICAgICAg PGltZyBzcmM9ImFzc2V0 cy9sb2dvcy9GUEt4dW9T cUR0VXJCYlAycjN3by53 ZWJwIiBhbHQ9IlNvdXRo ZXJuIENvbXBhbnkiIHRp dGxlPSJTb3V0aGVybiBD b21wYW55IiBjbGFzcz0i aW1nLWZsdWlkIiBoZWln aHQ9OTAgd2lkdGg9OTAg bG9hZGluZz0nbGF6eSc+ CgogICAgICAgICAgICAg ICAgICAgIDxkaXYgc3R5 bGU9J2ZsZXg6IDE7IHRl eHQtYWxpZ246IGNlbnRl cjsgbWFyZ2luLWxlZnQ6 IDVweDsnPgogICAgICAg ICAgICAgICAgICAgICAg ICA8cCBzdHlsZT0nZm9u dC1zaXplOiAyNnB4OyBj b2xvcjogIzMzMzsgbWFy Z2luLWJvdHRvbTogMTVw eDsnPgogICAgICAgICAg ICAgICAgICAgICAgICAg ICAgV2FudCB0byByZWFk IG1vcmUgYWJvdXQgU291 dGhlcm4gQ29tcGFueT8K ICAgICAgICAgICAgICAg ICAgICAgICAgPC9wPgoK ICAgICAgICAgICAgICAg ICAgICAgICAgPGEgaHJl Zj0naW5kZXgucGhwP3Bh Z2U9c2lnbnVwJyBzdHls ZT0nCiAgICAgICAgICAg ICAgICAgICAgICAgICAg ICBiYWNrZ3JvdW5kLWNv bG9yOiAjMDA3QkZGOwog ICAgICAgICAgICAgICAg ICAgICAgICAgICAgY29s b3I6ICNmZmY7CiAgICAg ICAgICAgICAgICAgICAg ICAgICAgICBwYWRkaW5n OiAxMHB4IDIwcHg7CiAg ICAgICAgICAgICAgICAg ICAgICAgICAgICBib3Jk ZXItcmFkaXVzOiA1cHg7 CiAgICAgICAgICAgICAg ICAgICAgICAgICAgICB0 ZXh0LWRlY29yYXRpb246 IG5vbmU7CiAgICAgICAg ICAgICAgICAgICAgICAg ICAgICBmb250LXdlaWdo dDogYm9sZDsKICAgICAg ICAgICAgICAgICAgICAg ICAgICAgIG1hcmdpbi1y aWdodDogMTBweDsKICAg ICAgICAgICAgICAgICAg ICAgICAgICAgIHRyYW5z aXRpb246IGJhY2tncm91 bmQtY29sb3IgMC4zcyBl YXNlOycKICAgICAgICAg ICAgICAgICAgICAgICAg ICAgIG9ubW91c2VvdmVy PSd0aGlzLnN0eWxlLmJh Y2tncm91bmRDb2xvcj0i IzAwNTZiMyIKICAgICAg ICAgICAgICAgICAgICAg ICAgICAgIG9ubW91c2Vv dXQ9J3RoaXMuc3R5bGUu YmFja2dyb3VuZENvbG9y PSIjMDA3QkZGIj4KICAg ICAgICAgICAgICAgICAg ICAgICAgICAgIFNpZ24g dXAgZm9yIGZyZWUKICAg ICAgICAgICAgICAgICAg ICAgICAgPC9hPgoKICAg ICAgICAgICAgICAgICAg ICAgICAgPHNwYW4gc3R5 bGU9J21hcmdpbjogMCA4 cHg7IGNvbG9yOiAjNTU1 Oyc+b3I8L3NwYW4+Cgog ICAgICAgICAgICAgICAg ICAgICAgICA8YSBocmVm PSdpbmRleC5waHA/cGFn ZT1sb2dpbicgc3R5bGU9 JwogICAgICAgICAgICAg ICAgICAgICAgICAgICAg Y29sb3I6ICMwMDdCRkY7 CiAgICAgICAgICAgICAg ICAgICAgICAgICAgICB0 ZXh0LWRlY29yYXRpb246 IHVuZGVybGluZTsKICAg ICAgICAgICAgICAgICAg ICAgICAgICAgIGZvbnQt d2VpZ2h0OiA1MDA7Jz4K ICAgICAgICAgICAgICAg ICAgICAgICAgICAgIGxv ZyBpbgogICAgICAgICAg ICAgICAgICAgICAgICA8 L2E+CiAgICAgICAgICAg ICAgICAgICAgPC9kaXY+ CiAgICAgICAgICAgICAg ICA8L2Rpdj4KICAgICAg ICAgICAgPC9kaXY+Cgog ICAgICAgICAgICA=
Porter's Five Forces analysis for the Southern Company company
CiAgICAgICAgICAgIDxk aXYgc3R5bGU9J3dpZHRo OiAxMDAlOyBkaXNwbGF5 OiBmbGV4OyBqdXN0aWZ5 LWNvbnRlbnQ6IGNlbnRl cjsnPgogICAgICAgICAg ICAgICAgPGRpdiBzdHls ZT0nCiAgICAgICAgICAg ICAgICAgICAgZGlzcGxh eTogZmxleDsKICAgICAg ICAgICAgICAgICAgICBh bGlnbi1pdGVtczogY2Vu dGVyOwogICAgICAgICAg ICAgICAgICAgIGJhY2tn cm91bmQtY29sb3I6ICNm MGY0Zjg7CiAgICAgICAg ICAgICAgICAgICAgYm9y ZGVyOiAxcHggc29saWQg I2QxZTNmMDsKICAgICAg ICAgICAgICAgICAgICBi b3JkZXItcmFkaXVzOiAx MHB4OwogICAgICAgICAg ICAgICAgICAgIHBhZGRp bmc6IDIwcHg7CiAgICAg ICAgICAgICAgICAgICAg bWFyZ2luOiAyMHB4IDA7 CiAgICAgICAgICAgICAg ICAgICAgZm9udC1mYW1p bHk6ICJTZWdvZSBVSSIs IFJvYm90bywgc2Fucy1z ZXJpZjsKICAgICAgICAg ICAgICAgICAgICBib3gt c2hhZG93OiAwIDJweCA2 cHggcmdiYSgwLCAwLCAw LCAwLjA1KTsKICAgICAg ICAgICAgICAgICAgICBt YXgtd2lkdGg6IDkwMHB4 OwogICAgICAgICAgICAg ICAgICAgIHdpZHRoOiAx MDAlOyc+CgogICAgICAg ICAgICAgICAgICAgIDwh LS0gWVlZOiBJbnNlcnQg eW91ciBsb2dvIGltYWdl IGhlcmUgLS0+CiAgICAg ICAgICAgICAgICAgICAg PGltZyBzcmM9ImFzc2V0 cy9sb2dvcy9GUEt4dW9T cUR0VXJCYlAycjN3by53 ZWJwIiBhbHQ9IlNvdXRo ZXJuIENvbXBhbnkiIHRp dGxlPSJTb3V0aGVybiBD b21wYW55IiBjbGFzcz0i aW1nLWZsdWlkIiBoZWln aHQ9OTAgd2lkdGg9OTAg bG9hZGluZz0nbGF6eSc+ CgogICAgICAgICAgICAg ICAgICAgIDxkaXYgc3R5 bGU9J2ZsZXg6IDE7IHRl eHQtYWxpZ246IGNlbnRl cjsgbWFyZ2luLWxlZnQ6 IDVweDsnPgogICAgICAg ICAgICAgICAgICAgICAg ICA8cCBzdHlsZT0nZm9u dC1zaXplOiAyNnB4OyBj b2xvcjogIzMzMzsgbWFy Z2luLWJvdHRvbTogMTVw eDsnPgogICAgICAgICAg ICAgICAgICAgICAgICAg ICAgV2FudCB0byByZWFk IG1vcmUgYWJvdXQgU291 dGhlcm4gQ29tcGFueT8K ICAgICAgICAgICAgICAg ICAgICAgICAgPC9wPgoK ICAgICAgICAgICAgICAg ICAgICAgICAgPGEgaHJl Zj0naW5kZXgucGhwP3Bh Z2U9c2lnbnVwJyBzdHls ZT0nCiAgICAgICAgICAg ICAgICAgICAgICAgICAg ICBiYWNrZ3JvdW5kLWNv bG9yOiAjMDA3QkZGOwog ICAgICAgICAgICAgICAg ICAgICAgICAgICAgY29s b3I6ICNmZmY7CiAgICAg ICAgICAgICAgICAgICAg ICAgICAgICBwYWRkaW5n OiAxMHB4IDIwcHg7CiAg ICAgICAgICAgICAgICAg ICAgICAgICAgICBib3Jk ZXItcmFkaXVzOiA1cHg7 CiAgICAgICAgICAgICAg ICAgICAgICAgICAgICB0 ZXh0LWRlY29yYXRpb246 IG5vbmU7CiAgICAgICAg ICAgICAgICAgICAgICAg ICAgICBmb250LXdlaWdo dDogYm9sZDsKICAgICAg ICAgICAgICAgICAgICAg ICAgICAgIG1hcmdpbi1y aWdodDogMTBweDsKICAg ICAgICAgICAgICAgICAg ICAgICAgICAgIHRyYW5z aXRpb246IGJhY2tncm91 bmQtY29sb3IgMC4zcyBl YXNlOycKICAgICAgICAg ICAgICAgICAgICAgICAg ICAgIG9ubW91c2VvdmVy PSd0aGlzLnN0eWxlLmJh Y2tncm91bmRDb2xvcj0i IzAwNTZiMyIKICAgICAg ICAgICAgICAgICAgICAg ICAgICAgIG9ubW91c2Vv dXQ9J3RoaXMuc3R5bGUu YmFja2dyb3VuZENvbG9y PSIjMDA3QkZGIj4KICAg ICAgICAgICAgICAgICAg ICAgICAgICAgIFNpZ24g dXAgZm9yIGZyZWUKICAg ICAgICAgICAgICAgICAg ICAgICAgPC9hPgoKICAg ICAgICAgICAgICAgICAg ICAgICAgPHNwYW4gc3R5 bGU9J21hcmdpbjogMCA4 cHg7IGNvbG9yOiAjNTU1 Oyc+b3I8L3NwYW4+Cgog ICAgICAgICAgICAgICAg ICAgICAgICA8YSBocmVm PSdpbmRleC5waHA/cGFn ZT1sb2dpbicgc3R5bGU9 JwogICAgICAgICAgICAg ICAgICAgICAgICAgICAg Y29sb3I6ICMwMDdCRkY7 CiAgICAgICAgICAgICAg ICAgICAgICAgICAgICB0 ZXh0LWRlY29yYXRpb246 IHVuZGVybGluZTsKICAg ICAgICAgICAgICAgICAg ICAgICAgICAgIGZvbnQt d2VpZ2h0OiA1MDA7Jz4K ICAgICAgICAgICAgICAg ICAgICAgICAgICAgIGxv ZyBpbgogICAgICAgICAg ICAgICAgICAgICAgICA8 L2E+CiAgICAgICAgICAg ICAgICAgICAgPC9kaXY+ CiAgICAgICAgICAgICAg ICA8L2Rpdj4KICAgICAg ICAgICAgPC9kaXY+Cgog ICAgICAgICAgICA=
What is the Southern Company company's business model?
CiAgICAgICAgICAgIDxk aXYgc3R5bGU9J3dpZHRo OiAxMDAlOyBkaXNwbGF5 OiBmbGV4OyBqdXN0aWZ5 LWNvbnRlbnQ6IGNlbnRl cjsnPgogICAgICAgICAg ICAgICAgPGRpdiBzdHls ZT0nCiAgICAgICAgICAg ICAgICAgICAgZGlzcGxh eTogZmxleDsKICAgICAg ICAgICAgICAgICAgICBh bGlnbi1pdGVtczogY2Vu dGVyOwogICAgICAgICAg ICAgICAgICAgIGJhY2tn cm91bmQtY29sb3I6ICNm MGY0Zjg7CiAgICAgICAg ICAgICAgICAgICAgYm9y ZGVyOiAxcHggc29saWQg I2QxZTNmMDsKICAgICAg ICAgICAgICAgICAgICBi b3JkZXItcmFkaXVzOiAx MHB4OwogICAgICAgICAg ICAgICAgICAgIHBhZGRp bmc6IDIwcHg7CiAgICAg ICAgICAgICAgICAgICAg bWFyZ2luOiAyMHB4IDA7 CiAgICAgICAgICAgICAg ICAgICAgZm9udC1mYW1p bHk6ICJTZWdvZSBVSSIs IFJvYm90bywgc2Fucy1z ZXJpZjsKICAgICAgICAg ICAgICAgICAgICBib3gt c2hhZG93OiAwIDJweCA2 cHggcmdiYSgwLCAwLCAw LCAwLjA1KTsKICAgICAg ICAgICAgICAgICAgICBt YXgtd2lkdGg6IDkwMHB4 OwogICAgICAgICAgICAg ICAgICAgIHdpZHRoOiAx MDAlOyc+CgogICAgICAg ICAgICAgICAgICAgIDwh LS0gWVlZOiBJbnNlcnQg eW91ciBsb2dvIGltYWdl IGhlcmUgLS0+CiAgICAg ICAgICAgICAgICAgICAg PGltZyBzcmM9ImFzc2V0 cy9sb2dvcy9GUEt4dW9T cUR0VXJCYlAycjN3by53 ZWJwIiBhbHQ9IlNvdXRo ZXJuIENvbXBhbnkiIHRp dGxlPSJTb3V0aGVybiBD b21wYW55IiBjbGFzcz0i aW1nLWZsdWlkIiBoZWln aHQ9OTAgd2lkdGg9OTAg bG9hZGluZz0nbGF6eSc+ CgogICAgICAgICAgICAg ICAgICAgIDxkaXYgc3R5 bGU9J2ZsZXg6IDE7IHRl eHQtYWxpZ246IGNlbnRl cjsgbWFyZ2luLWxlZnQ6 IDVweDsnPgogICAgICAg ICAgICAgICAgICAgICAg ICA8cCBzdHlsZT0nZm9u dC1zaXplOiAyNnB4OyBj b2xvcjogIzMzMzsgbWFy Z2luLWJvdHRvbTogMTVw eDsnPgogICAgICAgICAg ICAgICAgICAgICAgICAg ICAgV2FudCB0byByZWFk IG1vcmUgYWJvdXQgU291 dGhlcm4gQ29tcGFueT8K ICAgICAgICAgICAgICAg ICAgICAgICAgPC9wPgoK ICAgICAgICAgICAgICAg ICAgICAgICAgPGEgaHJl Zj0naW5kZXgucGhwP3Bh Z2U9c2lnbnVwJyBzdHls ZT0nCiAgICAgICAgICAg ICAgICAgICAgICAgICAg ICBiYWNrZ3JvdW5kLWNv bG9yOiAjMDA3QkZGOwog ICAgICAgICAgICAgICAg ICAgICAgICAgICAgY29s b3I6ICNmZmY7CiAgICAg ICAgICAgICAgICAgICAg ICAgICAgICBwYWRkaW5n OiAxMHB4IDIwcHg7CiAg ICAgICAgICAgICAgICAg ICAgICAgICAgICBib3Jk ZXItcmFkaXVzOiA1cHg7 CiAgICAgICAgICAgICAg ICAgICAgICAgICAgICB0 ZXh0LWRlY29yYXRpb246 IG5vbmU7CiAgICAgICAg ICAgICAgICAgICAgICAg ICAgICBmb250LXdlaWdo dDogYm9sZDsKICAgICAg ICAgICAgICAgICAgICAg ICAgICAgIG1hcmdpbi1y aWdodDogMTBweDsKICAg ICAgICAgICAgICAgICAg ICAgICAgICAgIHRyYW5z aXRpb246IGJhY2tncm91 bmQtY29sb3IgMC4zcyBl YXNlOycKICAgICAgICAg ICAgICAgICAgICAgICAg ICAgIG9ubW91c2VvdmVy PSd0aGlzLnN0eWxlLmJh Y2tncm91bmRDb2xvcj0i IzAwNTZiMyIKICAgICAg ICAgICAgICAgICAgICAg ICAgICAgIG9ubW91c2Vv dXQ9J3RoaXMuc3R5bGUu YmFja2dyb3VuZENvbG9y PSIjMDA3QkZGIj4KICAg ICAgICAgICAgICAgICAg ICAgICAgICAgIFNpZ24g dXAgZm9yIGZyZWUKICAg ICAgICAgICAgICAgICAg ICAgICAgPC9hPgoKICAg ICAgICAgICAgICAgICAg ICAgICAgPHNwYW4gc3R5 bGU9J21hcmdpbjogMCA4 cHg7IGNvbG9yOiAjNTU1 Oyc+b3I8L3NwYW4+Cgog ICAgICAgICAgICAgICAg ICAgICAgICA8YSBocmVm PSdpbmRleC5waHA/cGFn ZT1sb2dpbicgc3R5bGU9 JwogICAgICAgICAgICAg ICAgICAgICAgICAgICAg Y29sb3I6ICMwMDdCRkY7 CiAgICAgICAgICAgICAg ICAgICAgICAgICAgICB0 ZXh0LWRlY29yYXRpb246 IHVuZGVybGluZTsKICAg ICAgICAgICAgICAgICAg ICAgICAgICAgIGZvbnQt d2VpZ2h0OiA1MDA7Jz4K ICAgICAgICAgICAgICAg ICAgICAgICAgICAgIGxv ZyBpbgogICAgICAgICAg ICAgICAgICAgICAgICA8 L2E+CiAgICAgICAgICAg ICAgICAgICAgPC9kaXY+ CiAgICAgICAgICAgICAg ICA8L2Rpdj4KICAgICAg ICAgICAgPC9kaXY+Cgog ICAgICAgICAgICA=
What is the Southern Company company's unique selling proposition?
CiAgICAgICAgICAgIDxk aXYgc3R5bGU9J3dpZHRo OiAxMDAlOyBkaXNwbGF5 OiBmbGV4OyBqdXN0aWZ5 LWNvbnRlbnQ6IGNlbnRl cjsnPgogICAgICAgICAg ICAgICAgPGRpdiBzdHls ZT0nCiAgICAgICAgICAg ICAgICAgICAgZGlzcGxh eTogZmxleDsKICAgICAg ICAgICAgICAgICAgICBh bGlnbi1pdGVtczogY2Vu dGVyOwogICAgICAgICAg ICAgICAgICAgIGJhY2tn cm91bmQtY29sb3I6ICNm MGY0Zjg7CiAgICAgICAg ICAgICAgICAgICAgYm9y ZGVyOiAxcHggc29saWQg I2QxZTNmMDsKICAgICAg ICAgICAgICAgICAgICBi b3JkZXItcmFkaXVzOiAx MHB4OwogICAgICAgICAg ICAgICAgICAgIHBhZGRp bmc6IDIwcHg7CiAgICAg ICAgICAgICAgICAgICAg bWFyZ2luOiAyMHB4IDA7 CiAgICAgICAgICAgICAg ICAgICAgZm9udC1mYW1p bHk6ICJTZWdvZSBVSSIs IFJvYm90bywgc2Fucy1z ZXJpZjsKICAgICAgICAg ICAgICAgICAgICBib3gt c2hhZG93OiAwIDJweCA2 cHggcmdiYSgwLCAwLCAw LCAwLjA1KTsKICAgICAg ICAgICAgICAgICAgICBt YXgtd2lkdGg6IDkwMHB4 OwogICAgICAgICAgICAg ICAgICAgIHdpZHRoOiAx MDAlOyc+CgogICAgICAg ICAgICAgICAgICAgIDwh LS0gWVlZOiBJbnNlcnQg eW91ciBsb2dvIGltYWdl IGhlcmUgLS0+CiAgICAg ICAgICAgICAgICAgICAg PGltZyBzcmM9ImFzc2V0 cy9sb2dvcy9GUEt4dW9T cUR0VXJCYlAycjN3by53 ZWJwIiBhbHQ9IlNvdXRo ZXJuIENvbXBhbnkiIHRp dGxlPSJTb3V0aGVybiBD b21wYW55IiBjbGFzcz0i aW1nLWZsdWlkIiBoZWln aHQ9OTAgd2lkdGg9OTAg bG9hZGluZz0nbGF6eSc+ CgogICAgICAgICAgICAg ICAgICAgIDxkaXYgc3R5 bGU9J2ZsZXg6IDE7IHRl eHQtYWxpZ246IGNlbnRl cjsgbWFyZ2luLWxlZnQ6 IDVweDsnPgogICAgICAg ICAgICAgICAgICAgICAg ICA8cCBzdHlsZT0nZm9u dC1zaXplOiAyNnB4OyBj b2xvcjogIzMzMzsgbWFy Z2luLWJvdHRvbTogMTVw eDsnPgogICAgICAgICAg ICAgICAgICAgICAgICAg ICAgV2FudCB0byByZWFk IG1vcmUgYWJvdXQgU291 dGhlcm4gQ29tcGFueT8K ICAgICAgICAgICAgICAg ICAgICAgICAgPC9wPgoK ICAgICAgICAgICAgICAg ICAgICAgICAgPGEgaHJl Zj0naW5kZXgucGhwP3Bh Z2U9c2lnbnVwJyBzdHls ZT0nCiAgICAgICAgICAg ICAgICAgICAgICAgICAg ICBiYWNrZ3JvdW5kLWNv bG9yOiAjMDA3QkZGOwog ICAgICAgICAgICAgICAg ICAgICAgICAgICAgY29s b3I6ICNmZmY7CiAgICAg ICAgICAgICAgICAgICAg ICAgICAgICBwYWRkaW5n OiAxMHB4IDIwcHg7CiAg ICAgICAgICAgICAgICAg ICAgICAgICAgICBib3Jk ZXItcmFkaXVzOiA1cHg7 CiAgICAgICAgICAgICAg ICAgICAgICAgICAgICB0 ZXh0LWRlY29yYXRpb246 IG5vbmU7CiAgICAgICAg ICAgICAgICAgICAgICAg ICAgICBmb250LXdlaWdo dDogYm9sZDsKICAgICAg ICAgICAgICAgICAgICAg ICAgICAgIG1hcmdpbi1y aWdodDogMTBweDsKICAg ICAgICAgICAgICAgICAg ICAgICAgICAgIHRyYW5z aXRpb246IGJhY2tncm91 bmQtY29sb3IgMC4zcyBl YXNlOycKICAgICAgICAg ICAgICAgICAgICAgICAg ICAgIG9ubW91c2VvdmVy PSd0aGlzLnN0eWxlLmJh Y2tncm91bmRDb2xvcj0i IzAwNTZiMyIKICAgICAg ICAgICAgICAgICAgICAg ICAgICAgIG9ubW91c2Vv dXQ9J3RoaXMuc3R5bGUu YmFja2dyb3VuZENvbG9y PSIjMDA3QkZGIj4KICAg ICAgICAgICAgICAgICAg ICAgICAgICAgIFNpZ24g dXAgZm9yIGZyZWUKICAg ICAgICAgICAgICAgICAg ICAgICAgPC9hPgoKICAg ICAgICAgICAgICAgICAg ICAgICAgPHNwYW4gc3R5 bGU9J21hcmdpbjogMCA4 cHg7IGNvbG9yOiAjNTU1 Oyc+b3I8L3NwYW4+Cgog ICAgICAgICAgICAgICAg ICAgICAgICA8YSBocmVm PSdpbmRleC5waHA/cGFn ZT1sb2dpbicgc3R5bGU9 JwogICAgICAgICAgICAg ICAgICAgICAgICAgICAg Y29sb3I6ICMwMDdCRkY7 CiAgICAgICAgICAgICAg ICAgICAgICAgICAgICB0 ZXh0LWRlY29yYXRpb246 IHVuZGVybGluZTsKICAg ICAgICAgICAgICAgICAg ICAgICAgICAgIGZvbnQt d2VpZ2h0OiA1MDA7Jz4K ICAgICAgICAgICAgICAg ICAgICAgICAgICAgIGxv ZyBpbgogICAgICAgICAg ICAgICAgICAgICAgICA8 L2E+CiAgICAgICAgICAg ICAgICAgICAgPC9kaXY+ CiAgICAgICAgICAgICAg ICA8L2Rpdj4KICAgICAg ICAgICAgPC9kaXY+Cgog ICAgICAgICAgICA=
How does the Southern Company company differentiate itself in the market?
CiAgICAgICAgICAgIDxk aXYgc3R5bGU9J3dpZHRo OiAxMDAlOyBkaXNwbGF5 OiBmbGV4OyBqdXN0aWZ5 LWNvbnRlbnQ6IGNlbnRl cjsnPgogICAgICAgICAg ICAgICAgPGRpdiBzdHls ZT0nCiAgICAgICAgICAg ICAgICAgICAgZGlzcGxh eTogZmxleDsKICAgICAg ICAgICAgICAgICAgICBh bGlnbi1pdGVtczogY2Vu dGVyOwogICAgICAgICAg ICAgICAgICAgIGJhY2tn cm91bmQtY29sb3I6ICNm MGY0Zjg7CiAgICAgICAg ICAgICAgICAgICAgYm9y ZGVyOiAxcHggc29saWQg I2QxZTNmMDsKICAgICAg ICAgICAgICAgICAgICBi b3JkZXItcmFkaXVzOiAx MHB4OwogICAgICAgICAg ICAgICAgICAgIHBhZGRp bmc6IDIwcHg7CiAgICAg ICAgICAgICAgICAgICAg bWFyZ2luOiAyMHB4IDA7 CiAgICAgICAgICAgICAg ICAgICAgZm9udC1mYW1p bHk6ICJTZWdvZSBVSSIs IFJvYm90bywgc2Fucy1z ZXJpZjsKICAgICAgICAg ICAgICAgICAgICBib3gt c2hhZG93OiAwIDJweCA2 cHggcmdiYSgwLCAwLCAw LCAwLjA1KTsKICAgICAg ICAgICAgICAgICAgICBt YXgtd2lkdGg6IDkwMHB4 OwogICAgICAgICAgICAg ICAgICAgIHdpZHRoOiAx MDAlOyc+CgogICAgICAg ICAgICAgICAgICAgIDwh LS0gWVlZOiBJbnNlcnQg eW91ciBsb2dvIGltYWdl IGhlcmUgLS0+CiAgICAg ICAgICAgICAgICAgICAg PGltZyBzcmM9ImFzc2V0 cy9sb2dvcy9GUEt4dW9T cUR0VXJCYlAycjN3by53 ZWJwIiBhbHQ9IlNvdXRo ZXJuIENvbXBhbnkiIHRp dGxlPSJTb3V0aGVybiBD b21wYW55IiBjbGFzcz0i aW1nLWZsdWlkIiBoZWln aHQ9OTAgd2lkdGg9OTAg bG9hZGluZz0nbGF6eSc+ CgogICAgICAgICAgICAg ICAgICAgIDxkaXYgc3R5 bGU9J2ZsZXg6IDE7IHRl eHQtYWxpZ246IGNlbnRl cjsgbWFyZ2luLWxlZnQ6 IDVweDsnPgogICAgICAg ICAgICAgICAgICAgICAg ICA8cCBzdHlsZT0nZm9u dC1zaXplOiAyNnB4OyBj b2xvcjogIzMzMzsgbWFy Z2luLWJvdHRvbTogMTVw eDsnPgogICAgICAgICAg ICAgICAgICAgICAgICAg ICAgV2FudCB0byByZWFk IG1vcmUgYWJvdXQgU291 dGhlcm4gQ29tcGFueT8K ICAgICAgICAgICAgICAg ICAgICAgICAgPC9wPgoK ICAgICAgICAgICAgICAg ICAgICAgICAgPGEgaHJl Zj0naW5kZXgucGhwP3Bh Z2U9c2lnbnVwJyBzdHls ZT0nCiAgICAgICAgICAg ICAgICAgICAgICAgICAg ICBiYWNrZ3JvdW5kLWNv bG9yOiAjMDA3QkZGOwog ICAgICAgICAgICAgICAg ICAgICAgICAgICAgY29s b3I6ICNmZmY7CiAgICAg ICAgICAgICAgICAgICAg ICAgICAgICBwYWRkaW5n OiAxMHB4IDIwcHg7CiAg ICAgICAgICAgICAgICAg ICAgICAgICAgICBib3Jk ZXItcmFkaXVzOiA1cHg7 CiAgICAgICAgICAgICAg ICAgICAgICAgICAgICB0 ZXh0LWRlY29yYXRpb246 IG5vbmU7CiAgICAgICAg ICAgICAgICAgICAgICAg ICAgICBmb250LXdlaWdo dDogYm9sZDsKICAgICAg ICAgICAgICAgICAgICAg ICAgICAgIG1hcmdpbi1y aWdodDogMTBweDsKICAg ICAgICAgICAgICAgICAg ICAgICAgICAgIHRyYW5z aXRpb246IGJhY2tncm91 bmQtY29sb3IgMC4zcyBl YXNlOycKICAgICAgICAg ICAgICAgICAgICAgICAg ICAgIG9ubW91c2VvdmVy PSd0aGlzLnN0eWxlLmJh Y2tncm91bmRDb2xvcj0i IzAwNTZiMyIKICAgICAg ICAgICAgICAgICAgICAg ICAgICAgIG9ubW91c2Vv dXQ9J3RoaXMuc3R5bGUu YmFja2dyb3VuZENvbG9y PSIjMDA3QkZGIj4KICAg ICAgICAgICAgICAgICAg ICAgICAgICAgIFNpZ24g dXAgZm9yIGZyZWUKICAg ICAgICAgICAgICAgICAg ICAgICAgPC9hPgoKICAg ICAgICAgICAgICAgICAg ICAgICAgPHNwYW4gc3R5 bGU9J21hcmdpbjogMCA4 cHg7IGNvbG9yOiAjNTU1 Oyc+b3I8L3NwYW4+Cgog ICAgICAgICAgICAgICAg ICAgICAgICA8YSBocmVm PSdpbmRleC5waHA/cGFn ZT1sb2dpbicgc3R5bGU9 JwogICAgICAgICAgICAg ICAgICAgICAgICAgICAg Y29sb3I6ICMwMDdCRkY7 CiAgICAgICAgICAgICAg ICAgICAgICAgICAgICB0 ZXh0LWRlY29yYXRpb246 IHVuZGVybGluZTsKICAg ICAgICAgICAgICAgICAg ICAgICAgICAgIGZvbnQt d2VpZ2h0OiA1MDA7Jz4K ICAgICAgICAgICAgICAg ICAgICAgICAgICAgIGxv ZyBpbgogICAgICAgICAg ICAgICAgICAgICAgICA8 L2E+CiAgICAgICAgICAg ICAgICAgICAgPC9kaXY+ CiAgICAgICAgICAgICAg ICA8L2Rpdj4KICAgICAg ICAgICAgPC9kaXY+Cgog ICAgICAgICAgICA=
What are the Southern Company company's potential challenges in the industry?
CiAgICAgICAgICAgIDxk aXYgc3R5bGU9J3dpZHRo OiAxMDAlOyBkaXNwbGF5 OiBmbGV4OyBqdXN0aWZ5 LWNvbnRlbnQ6IGNlbnRl cjsnPgogICAgICAgICAg ICAgICAgPGRpdiBzdHls ZT0nCiAgICAgICAgICAg ICAgICAgICAgZGlzcGxh eTogZmxleDsKICAgICAg ICAgICAgICAgICAgICBh bGlnbi1pdGVtczogY2Vu dGVyOwogICAgICAgICAg ICAgICAgICAgIGJhY2tn cm91bmQtY29sb3I6ICNm MGY0Zjg7CiAgICAgICAg ICAgICAgICAgICAgYm9y ZGVyOiAxcHggc29saWQg I2QxZTNmMDsKICAgICAg ICAgICAgICAgICAgICBi b3JkZXItcmFkaXVzOiAx MHB4OwogICAgICAgICAg ICAgICAgICAgIHBhZGRp bmc6IDIwcHg7CiAgICAg ICAgICAgICAgICAgICAg bWFyZ2luOiAyMHB4IDA7 CiAgICAgICAgICAgICAg ICAgICAgZm9udC1mYW1p bHk6ICJTZWdvZSBVSSIs IFJvYm90bywgc2Fucy1z ZXJpZjsKICAgICAgICAg ICAgICAgICAgICBib3gt c2hhZG93OiAwIDJweCA2 cHggcmdiYSgwLCAwLCAw LCAwLjA1KTsKICAgICAg ICAgICAgICAgICAgICBt YXgtd2lkdGg6IDkwMHB4 OwogICAgICAgICAgICAg ICAgICAgIHdpZHRoOiAx MDAlOyc+CgogICAgICAg ICAgICAgICAgICAgIDwh LS0gWVlZOiBJbnNlcnQg eW91ciBsb2dvIGltYWdl IGhlcmUgLS0+CiAgICAg ICAgICAgICAgICAgICAg PGltZyBzcmM9ImFzc2V0 cy9sb2dvcy9GUEt4dW9T cUR0VXJCYlAycjN3by53 ZWJwIiBhbHQ9IlNvdXRo ZXJuIENvbXBhbnkiIHRp dGxlPSJTb3V0aGVybiBD b21wYW55IiBjbGFzcz0i aW1nLWZsdWlkIiBoZWln aHQ9OTAgd2lkdGg9OTAg bG9hZGluZz0nbGF6eSc+ CgogICAgICAgICAgICAg ICAgICAgIDxkaXYgc3R5 bGU9J2ZsZXg6IDE7IHRl eHQtYWxpZ246IGNlbnRl cjsgbWFyZ2luLWxlZnQ6 IDVweDsnPgogICAgICAg ICAgICAgICAgICAgICAg ICA8cCBzdHlsZT0nZm9u dC1zaXplOiAyNnB4OyBj b2xvcjogIzMzMzsgbWFy Z2luLWJvdHRvbTogMTVw eDsnPgogICAgICAgICAg ICAgICAgICAgICAgICAg ICAgV2FudCB0byByZWFk IG1vcmUgYWJvdXQgU291 dGhlcm4gQ29tcGFueT8K ICAgICAgICAgICAgICAg ICAgICAgICAgPC9wPgoK ICAgICAgICAgICAgICAg ICAgICAgICAgPGEgaHJl Zj0naW5kZXgucGhwP3Bh Z2U9c2lnbnVwJyBzdHls ZT0nCiAgICAgICAgICAg ICAgICAgICAgICAgICAg ICBiYWNrZ3JvdW5kLWNv bG9yOiAjMDA3QkZGOwog ICAgICAgICAgICAgICAg ICAgICAgICAgICAgY29s b3I6ICNmZmY7CiAgICAg ICAgICAgICAgICAgICAg ICAgICAgICBwYWRkaW5n OiAxMHB4IDIwcHg7CiAg ICAgICAgICAgICAgICAg ICAgICAgICAgICBib3Jk ZXItcmFkaXVzOiA1cHg7 CiAgICAgICAgICAgICAg ICAgICAgICAgICAgICB0 ZXh0LWRlY29yYXRpb246 IG5vbmU7CiAgICAgICAg ICAgICAgICAgICAgICAg ICAgICBmb250LXdlaWdo dDogYm9sZDsKICAgICAg ICAgICAgICAgICAgICAg ICAgICAgIG1hcmdpbi1y aWdodDogMTBweDsKICAg ICAgICAgICAgICAgICAg ICAgICAgICAgIHRyYW5z aXRpb246IGJhY2tncm91 bmQtY29sb3IgMC4zcyBl YXNlOycKICAgICAgICAg ICAgICAgICAgICAgICAg ICAgIG9ubW91c2VvdmVy PSd0aGlzLnN0eWxlLmJh Y2tncm91bmRDb2xvcj0i IzAwNTZiMyIKICAgICAg ICAgICAgICAgICAgICAg ICAgICAgIG9ubW91c2Vv dXQ9J3RoaXMuc3R5bGUu YmFja2dyb3VuZENvbG9y PSIjMDA3QkZGIj4KICAg ICAgICAgICAgICAgICAg ICAgICAgICAgIFNpZ24g dXAgZm9yIGZyZWUKICAg ICAgICAgICAgICAgICAg ICAgICAgPC9hPgoKICAg ICAgICAgICAgICAgICAg ICAgICAgPHNwYW4gc3R5 bGU9J21hcmdpbjogMCA4 cHg7IGNvbG9yOiAjNTU1 Oyc+b3I8L3NwYW4+Cgog ICAgICAgICAgICAgICAg ICAgICAgICA8YSBocmVm PSdpbmRleC5waHA/cGFn ZT1sb2dpbicgc3R5bGU9 JwogICAgICAgICAgICAg ICAgICAgICAgICAgICAg Y29sb3I6ICMwMDdCRkY7 CiAgICAgICAgICAgICAg ICAgICAgICAgICAgICB0 ZXh0LWRlY29yYXRpb246 IHVuZGVybGluZTsKICAg ICAgICAgICAgICAgICAg ICAgICAgICAgIGZvbnQt d2VpZ2h0OiA1MDA7Jz4K ICAgICAgICAgICAgICAg ICAgICAgICAgICAgIGxv ZyBpbgogICAgICAgICAg ICAgICAgICAgICAgICA8 L2E+CiAgICAgICAgICAg ICAgICAgICAgPC9kaXY+ CiAgICAgICAgICAgICAg ICA8L2Rpdj4KICAgICAg ICAgICAgPC9kaXY+Cgog ICAgICAgICAgICA=
What challenges did the Southern Company company face in the recent years?
CiAgICAgICAgICAgIDxk aXYgc3R5bGU9J3dpZHRo OiAxMDAlOyBkaXNwbGF5 OiBmbGV4OyBqdXN0aWZ5 LWNvbnRlbnQ6IGNlbnRl cjsnPgogICAgICAgICAg ICAgICAgPGRpdiBzdHls ZT0nCiAgICAgICAgICAg ICAgICAgICAgZGlzcGxh eTogZmxleDsKICAgICAg ICAgICAgICAgICAgICBh bGlnbi1pdGVtczogY2Vu dGVyOwogICAgICAgICAg ICAgICAgICAgIGJhY2tn cm91bmQtY29sb3I6ICNm MGY0Zjg7CiAgICAgICAg ICAgICAgICAgICAgYm9y ZGVyOiAxcHggc29saWQg I2QxZTNmMDsKICAgICAg ICAgICAgICAgICAgICBi b3JkZXItcmFkaXVzOiAx MHB4OwogICAgICAgICAg ICAgICAgICAgIHBhZGRp bmc6IDIwcHg7CiAgICAg ICAgICAgICAgICAgICAg bWFyZ2luOiAyMHB4IDA7 CiAgICAgICAgICAgICAg ICAgICAgZm9udC1mYW1p bHk6ICJTZWdvZSBVSSIs IFJvYm90bywgc2Fucy1z ZXJpZjsKICAgICAgICAg ICAgICAgICAgICBib3gt c2hhZG93OiAwIDJweCA2 cHggcmdiYSgwLCAwLCAw LCAwLjA1KTsKICAgICAg ICAgICAgICAgICAgICBt YXgtd2lkdGg6IDkwMHB4 OwogICAgICAgICAgICAg ICAgICAgIHdpZHRoOiAx MDAlOyc+CgogICAgICAg ICAgICAgICAgICAgIDwh LS0gWVlZOiBJbnNlcnQg eW91ciBsb2dvIGltYWdl IGhlcmUgLS0+CiAgICAg ICAgICAgICAgICAgICAg PGltZyBzcmM9ImFzc2V0 cy9sb2dvcy9GUEt4dW9T cUR0VXJCYlAycjN3by53 ZWJwIiBhbHQ9IlNvdXRo ZXJuIENvbXBhbnkiIHRp dGxlPSJTb3V0aGVybiBD b21wYW55IiBjbGFzcz0i aW1nLWZsdWlkIiBoZWln aHQ9OTAgd2lkdGg9OTAg bG9hZGluZz0nbGF6eSc+ CgogICAgICAgICAgICAg ICAgICAgIDxkaXYgc3R5 bGU9J2ZsZXg6IDE7IHRl eHQtYWxpZ246IGNlbnRl cjsgbWFyZ2luLWxlZnQ6 IDVweDsnPgogICAgICAg ICAgICAgICAgICAgICAg ICA8cCBzdHlsZT0nZm9u dC1zaXplOiAyNnB4OyBj b2xvcjogIzMzMzsgbWFy Z2luLWJvdHRvbTogMTVw eDsnPgogICAgICAgICAg ICAgICAgICAgICAgICAg ICAgV2FudCB0byByZWFk IG1vcmUgYWJvdXQgU291 dGhlcm4gQ29tcGFueT8K ICAgICAgICAgICAgICAg ICAgICAgICAgPC9wPgoK ICAgICAgICAgICAgICAg ICAgICAgICAgPGEgaHJl Zj0naW5kZXgucGhwP3Bh Z2U9c2lnbnVwJyBzdHls ZT0nCiAgICAgICAgICAg ICAgICAgICAgICAgICAg ICBiYWNrZ3JvdW5kLWNv bG9yOiAjMDA3QkZGOwog ICAgICAgICAgICAgICAg ICAgICAgICAgICAgY29s b3I6ICNmZmY7CiAgICAg ICAgICAgICAgICAgICAg ICAgICAgICBwYWRkaW5n OiAxMHB4IDIwcHg7CiAg ICAgICAgICAgICAgICAg ICAgICAgICAgICBib3Jk ZXItcmFkaXVzOiA1cHg7 CiAgICAgICAgICAgICAg ICAgICAgICAgICAgICB0 ZXh0LWRlY29yYXRpb246 IG5vbmU7CiAgICAgICAg ICAgICAgICAgICAgICAg ICAgICBmb250LXdlaWdo dDogYm9sZDsKICAgICAg ICAgICAgICAgICAgICAg ICAgICAgIG1hcmdpbi1y aWdodDogMTBweDsKICAg ICAgICAgICAgICAgICAg ICAgICAgICAgIHRyYW5z aXRpb246IGJhY2tncm91 bmQtY29sb3IgMC4zcyBl YXNlOycKICAgICAgICAg ICAgICAgICAgICAgICAg ICAgIG9ubW91c2VvdmVy PSd0aGlzLnN0eWxlLmJh Y2tncm91bmRDb2xvcj0i IzAwNTZiMyIKICAgICAg ICAgICAgICAgICAgICAg ICAgICAgIG9ubW91c2Vv dXQ9J3RoaXMuc3R5bGUu YmFja2dyb3VuZENvbG9y PSIjMDA3QkZGIj4KICAg ICAgICAgICAgICAgICAg ICAgICAgICAgIFNpZ24g dXAgZm9yIGZyZWUKICAg ICAgICAgICAgICAgICAg ICAgICAgPC9hPgoKICAg ICAgICAgICAgICAgICAg ICAgICAgPHNwYW4gc3R5 bGU9J21hcmdpbjogMCA4 cHg7IGNvbG9yOiAjNTU1 Oyc+b3I8L3NwYW4+Cgog ICAgICAgICAgICAgICAg ICAgICAgICA8YSBocmVm PSdpbmRleC5waHA/cGFn ZT1sb2dpbicgc3R5bGU9 JwogICAgICAgICAgICAg ICAgICAgICAgICAgICAg Y29sb3I6ICMwMDdCRkY7 CiAgICAgICAgICAgICAg ICAgICAgICAgICAgICB0 ZXh0LWRlY29yYXRpb246 IHVuZGVybGluZTsKICAg ICAgICAgICAgICAgICAg ICAgICAgICAgIGZvbnQt d2VpZ2h0OiA1MDA7Jz4K ICAgICAgICAgICAgICAg ICAgICAgICAgICAgIGxv ZyBpbgogICAgICAgICAg ICAgICAgICAgICAgICA8 L2E+CiAgICAgICAgICAg ICAgICAgICAgPC9kaXY+ CiAgICAgICAgICAgICAg ICA8L2Rpdj4KICAgICAg ICAgICAgPC9kaXY+Cgog ICAgICAgICAgICA=