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Suzuki Motor 
Automotive / Automobile and Motorcycle Manufacturing
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Risks
1. Competition: Suzuki Motor Corporation faces stiff competition in the automotive market from larger, more well-established global automakers.
2. Rising Raw Material Costs: The increasing cost of raw materials, such as steel, plastic, and aluminum, poses a significant risk to Suzuki since the company operates on tight margins and profits are closely tied to the prices of these materials.
3. Regulatory Risk: The automotive industry is highly regulated and subject to frequent changes. Suzuki must remain up to date with these changes, or risk incurring costly penalties or reputational damage.
4. Dependence on Emerging Markets: A large portion of Suzuki's sales come from the emerging markets, such as South East Asia, Latin America, and Africa. This exposes the company to greater market volatility, exchange rate risks and political instability.
5. Currency Risk: Suzuki is exposed to currency volatility, as its products are sold in different countries with their own distinct currency exchange rates. If these exchange rates change, it could affect Suzuki's bottom line.
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