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YouGov
-7.39%
Marketing & advertising / Market Research and Analytics
Risks
1. Market saturation: YouGov is planning to expand their services quickly into new markets, which carries the potential risk of saturating the current market with too many competitors and YouGov becoming less competitive.
2. Diversifying products: YouGov’s growth strategy includes diversifying their products and services to attract new customers. This carries the risk of the company investing too much into their new services, leading to increased costs and a potential decrease in margins.
3. Talent acquisition: YouGov plans to increase their workforce quickly, a strategy that carries the risks of hiring and onboarding unqualified employees or lower quality talent than their competitors.
4. Quality control: With a fast growth strategy, YouGov also run the risk of compromising the quality of their products and services due to the increased pressure to launch quickly. This could lead to unhappy customers and damage to the company’s reputation.
5. Regulatory compliance: Expansion into new markets or the introduction of new products can put YouGov at risk of not complying with local regulations in their new markets. Not adhering to regulations could lead to legal penalties and fines.