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YouGov
-7.39%
Marketing & advertising / Market Research and Analytics
🛍️ Products/Services
YouGov is a global market research and data analytics company that provides products and services related to consumer insights, marketing and brand tracking, political and social research, and reputation and stakeholder management. Some of its key products and services include:
1. BrandIndex: This is YouGov's flagship brand tracking tool that measures consumer perception and brand health across different industries and markets. It provides real-time data on brand awareness, consideration, satisfaction, and reputation.
2. YouGov Profiles: This is a consumer segmentation and targeting tool that provides detailed profiles of different consumer groups based on their attitudes, behaviors, and purchase preferences. It enables marketers to target specific audiences with tailored messages and campaigns.
3. Omnibus and Custom Research: YouGov offers both syndicated and customized research solutions to help businesses gain insights into consumer behavior, preferences, and trends. The company has a panel of over 8 million individuals globally, making it easy to conduct large-scale surveys quickly and efficiently.
4. Political and Social Research: YouGov also conducts research on public opinion, political trends, and social issues. Its data is frequently used by news organizations, government agencies, and political campaigns.
5. Reputation and Stakeholder Research: YouGov helps organizations understand their stakeholders' perceptions and monitor their reputation. It offers tools and services for measuring brand health, employee engagement, and customer satisfaction.
6. Data Products: YouGov also offers access to its comprehensive data set through APIs and data feeds, enabling businesses to integrate consumer insights into their own systems and applications.
7. Consulting Services: YouGov's team of experts provides consultancy services to help businesses interpret and apply its data and research findings. They offer guidance on brand strategy, product development, and marketing campaigns.
In addition, YouGov also offers various tools and services for media planning, market tracking, new product testing, and crisis management.
See Company Q&A
1. BrandIndex: This is YouGov's flagship brand tracking tool that measures consumer perception and brand health across different industries and markets. It provides real-time data on brand awareness, consideration, satisfaction, and reputation.
2. YouGov Profiles: This is a consumer segmentation and targeting tool that provides detailed profiles of different consumer groups based on their attitudes, behaviors, and purchase preferences. It enables marketers to target specific audiences with tailored messages and campaigns.
3. Omnibus and Custom Research: YouGov offers both syndicated and customized research solutions to help businesses gain insights into consumer behavior, preferences, and trends. The company has a panel of over 8 million individuals globally, making it easy to conduct large-scale surveys quickly and efficiently.
4. Political and Social Research: YouGov also conducts research on public opinion, political trends, and social issues. Its data is frequently used by news organizations, government agencies, and political campaigns.
5. Reputation and Stakeholder Research: YouGov helps organizations understand their stakeholders' perceptions and monitor their reputation. It offers tools and services for measuring brand health, employee engagement, and customer satisfaction.
6. Data Products: YouGov also offers access to its comprehensive data set through APIs and data feeds, enabling businesses to integrate consumer insights into their own systems and applications.
7. Consulting Services: YouGov's team of experts provides consultancy services to help businesses interpret and apply its data and research findings. They offer guidance on brand strategy, product development, and marketing campaigns.
In addition, YouGov also offers various tools and services for media planning, market tracking, new product testing, and crisis management.
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