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Overview
Sega Sammy Holdings is a Japanese holding company that was formed in 2004 through the merger of Sega and Sammy Corporation. The company has its headquarters in Tokyo, Japan and is primarily involved in the development and production of video games, arcade games, and pachinko/pachislot machines. It also has a presence in the entertainment and resort industries, with holdings in theme parks, resorts, and cinemas. Sega is a well-known gaming company that was founded in 1940 in Honolulu, Hawaii. It initially began as a manufacturer of pinball machines and became a major player in the arcade game market in the 1980s with hits such as Space Invaders, Out Run, and Sonic the Hedgehog. In the 1990s, Sega entered the home console market with the release of the Sega Genesis, which had popular franchises such as Sonic the Hedgehog and Phantasy Star. Sammy Corporation was founded in 1975 and primarily focused on the development and production of pachinko and pachislot machines. It also developed arcade games and had a subsidiary that produced home console games. Today, Sega Sammy Holdings continues to produce popular video game franchises, such as Sonic the Hedgehog, Yakuza, and Persona. It also has investments in other industries such as film, toys, and mobile games. In recent years, the company has been expanding its presence outside of Japan with more focus on the global market.
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