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Risks
1. Reputational Risk: Eastman Chemical’s reputation could be damaged if the company posts inappropriate or controversial content, or fails to respond in a timely manner to any customer complaints or queries.
2. Loss of Confidential Data: Eastman Chemical may be at risk of losing confidential data if it fails to use appropriate security measures when collecting or sharing customers’ information.
3. Regulatory Risks: Eastman Chemical must comply with all relevant regulations when using social media, as there can be serious penalties for breaching them.
4. Copyright Infringement: Eastman Chemical could be held liable for copyright infringement if it posts content without proper permission or attribution.
5. Loss of Resources: Social media campaigns are time and resource intensive, and can be costly if not managed properly.